"MyNewOffice - The Book"
"How to Automate Your Small Business Into A Cash Generating
Machine in 10 days."
Copyright (C) 2004 John Davin
From our series of 8 books.
NOTE: This book goes hand in hand with our business startup
checklist and guide. The checklist that helps you set up any
business and keep track of your important business information
and assets. Included are hundreds of additional links to powerful
business tools, resources, forms and software - much of it free!
A MUST FOR ANY BUSINESS! Get
the checklist here.
My best business ideas to you,
Business and Organization Coach
the e-book and checklist approach, John continues to
update it with the latest tools. His passion for continual
development of his products increases its value daily.
I am confident that you will find at least one new tool
to help you improve your business from the checklist
and his books.
Provider of management consulting associated with Dale
Carnegie - St. Louis for 11 years with a focus on executive
leadership development; and management, process, and
A few of Mr. Jones clients: EDS General Motors, Southwestern
Bell, and more.
truly an amazing comprehensive list of all the points
you'd need to cover in starting a business. If someone
misses something, it's not because it's not included
in your checklist."
Internet Marketing Coach
I were a High School or college instructor looking for
the single most important source of information to help
my students understand the depth, scope and workings
of the doing business on the Internet, I'd direct them
to the mynewoffice.com web site and save all the time
others are wasting trying to get a grip on this information
Prosser,BA, MS, PhD Publishing Co, Author:The Real Estate
Primer, educational consultant, business consultant,
owner: Automotive Computer Systems, The Center For Real
...I went from working 80 hours per week operating my computer
store and endlessly managing employees and payroll and inventory...
... to working from home on my computer and the Internet.
The good news is you can apply these tools and concepts to
just about any business. If you want a new office too, this
is a must read!!
My best business ideas to you!
John Davin Business and Organization Coach
Visit me at my home page anytime!
Welcome to all new business owners and simply anyone who wants
to explore the options for implementing technology to automate
your business and your lives.
I am happy to introduce this book to you and to tell you that,
luckily for you, attaining your business goals will be easier
for you now than at any other time in history. Again, simply
because you are lucky enough to have access to the most powerful
tools ever invented to organize, automate, simplify and grow
I am talking about the computer and the Internet of course.
They are changing the way you work day by day. Did you know
that most of your applications such as your calendar, to do
list, contact list, word processor, spreadsheets and more
will all be accessible through the Internet, no matter where
you are located? In addition, new Web Based Conference rooms
that allow you to meet, recruit, educate, train and motivate
people all over the world, all from your computer. Live in
your own voice, while you share your web site with the prospect.
Then you can record the entire event for future sales presentations,
training, motivation or even legal reasons.
After working with technology and consulting with hundreds
of businesses over the past 20 years, I have also come to
believe that some day, the computer and web based conference
rooms will replace all of our current business communications
tools such as the fax and even the phone. The new web based
conference room of 2004 and beyond truly is the new fax machine,
computer or e-mail paradigm shift of the past that changes
the way we communicate and work.
We will make our sales pitches from our computers, like we
do in person or from the phone today. We will demonstrate
products and services live through a website on the Internet
(from our homes), complete with sound and pictures. We will
even be able to operate the customer's computer from our computer,
so we can take the customer to our web site and show them
what we want them to see, learn, order, or do. It will also
be the main tool used for other additional tasks such as recruiting,
training and after the sale support.
Of course you will discover additional tricks and tips in
this book, such as computerized systems for tracking clients,
meetings and sales, using your pc to create a logo, creating
sales producing web sites, e-mail responders and more. These
are all things you will learn about in this book.
But please keep in mind that we will do it in ways that you
might not have thought about. Such as having your letterhead
in your word processor so that you can not only print your
letters to business contacts on different colored paper, but
you can also fax out your letters or e-mail your letters directly
from your PC to save time as well, all without needing to
print out the letters. And you can use that same letterhead
for different divisions, offices or individuals by making
a few small changes.
In addition, here is just one example of how even very large
companies are taking standard software such as a Power Point
Presentation and pushing the technology concept a step further,
using web conferencing rooms to market their products on the
Internet by recording a presentation out of the Power Point
They can even do it in a conference room with guests, then
distribute it to their prospects in new ways. It's as simple
as providing a link to the recording on a web site. Or sending
it attached to an e-mail. Or placing it on a CD or DVD and
handing it to someone or sending it to them in the mail.
Here is that example.
The fact is, whether you are in business or starting a new
business, the Computer and the Internet are the most powerful
tools ever invented for business.
"Where else (but on the Internet) can you build a new virtual
business or open a store or second location for your business
at a fraction of the cost of a brick and mortar building,
be open almost overnight, be open 24 hours per day, 365 days
per year, reduce your overhead, reduce the number or required
employees, market your product inexpensively to millions,
accept credit card payments electronically, drop ship products
you don't even carry in your inventory the very next day,
mine customer data to create additional sales, and possibly
retire early? Only on the Internet! And if you have the right
business plan and automate the entire process, you might even
be able to do it from your new home (Internet ) based office!"
Welcome to MyNewOffice.com and your new office too!
This book will provide a basic outline and explanation of
how to achieve these goals. With links and reviews of the
tools you will need along your journey. These tools will also
help you do three things.
1. To completely automate everything you do.
2. To effectively duplicate yourself and your success to increase
your potential earnings.
3. Give you the opportunity for more time to do the things
that are important to you.
Such as spending time with friends and family, hobbies and
helping other people.
Let's get started on a worthy, achievable cause!
Welcome to MyNewOffice.com
TABLE OF CONTENTS
Welcome to My New Office and your new Internet based office.
- Mission Statement.
-- To help you make the best use of technology and marketing
tools to create your new Internet based office to change the
way you work and even the way you think about how and where
- Exploring and discovering the benefits of being self employed.
Writing plans for your personal and business goals to define
objective and timelines.
-Begin your business in the right direction with goals by writing
two solid plans.
--Tips for writing down your new plans.
The Business Checklist.
- Having a place to keep your business information changes
the way you work.
- The Step by Step guide to starting any business.
- The links to the 100's of business tools and resources you
will find on the Internet.
- The forms provided for tracking serial numbers, passwords
- How to use the business startup guide to maximize your time
Your first two lessons about making your business and personal
goals a reality.
-- Internet based conferencing rooms.
-- The built in Talking-Ads recording tool.
---Recording your own Talking-ads.
---Benefits of web based conference rooms and the recording
---1. No long distance charges.
---2. Push (share) web sites, Power Point (TM) presentations
---3. You can record the entire interaction and allow others
to view in the future.
-----The benefits of recording your sessions.
-------1. Legal reasons.
-------2. Saving time and travel expenses.
-------3. As a sales tool.
-------4. As a way to expand your sales territory.
-------5. To resell as seminars and learning tools.
-------6. For critique of sales presentations.
-------7. Training purposes.
-------8. Efficient use of your time.
-------9. Duplicating you and your efforts.
-------10. Recording and distributing your own talking-ads.
Analyzing how you work and deciding if you need a change.
- Is it time for a change for you too?
- Analyze how you work and decide if you need a change.
- The basic business tools everyone needs to automate their
-- Automated answering machines.
-- Start by automating your daily tasks.
-- Daytimers and such.
-- Save your neck and time... never lose passwords and business
-- Using traditional software programs... in new and effective
---- Using your letterhead in your computer.
---- Direct faxing from your new computer.
---- Creating your own business cards on your computer.
Where can you find more programs like these?
Creating a personal web site for your new office.
Here's what you can do from your new office.
Starting with the basic business tools everyone needs.
- Start with a personal day timer for scheduling and tracking
-Enhancing old phone technology in new ways with Internet based
-Using traditional software programs... in new ways to save
-- Using your letterhead in your computer to fax, e-mail letters
-- Direct faxing from your new computer.
-- Creating your own business cards on
-Where can you find more programs like these?
-Make it easy to find any information with your Internet office.
New personal web sites are like having an online personal assistant
-Things you can do from your new office.
--Send an e-mail.
--Read your e-mail
--Access your address book.
--Access your to do list for the day.
--Access Your personalized calendar.
--Ability to make phone calls online.
--Ability to send faxes form your web site.
--Access a filing cabinet to store your important documents.
Postmaster - an online contact manager, tickler system and
- The address book.
- The tickler system.
- The scheduler.
- The automated e-mail responder
and e-zine manager.
- Why would you need this system?
- Why do I like the system?
Setting up your new web site for the public to share information
and make sales.
- Creating your business web site.
- Download our book on building a web site.
- Pre made Web site templates to save time and money.
Setting up your web site to accept
orders via the Internet.
-Accepting credit cards from your web
-Accepting checks over the phone.
-Accept payments via Clickbank.
payments via Paypal.
Top ways to promote your website off the Internet.
1. Place your website address on your letterhead.
2. Place your website address on your business cards.
3. Join a referral or leads group in your community or online.
4. Run small classified ads in the newspapers and magazines.
- Other ways to find the newspapers to advertise in:
--National Mail Order Association
--Standard Rate and Data Services (SRDS)
5. Advertise to those with similar interests; start with related
6. Write a weekly article or series for the local newspaper
or special interest club.
7. Write your own book and have it published, like this one.
8. Become a guest speaker on a local radio show, and talk about
what you know!
9. Give a presentation at a local group or special interest
Additional time saving options for taking orders and selling
- Hire an employee to take your orders.
- Find a company to market the product and take your orders.
- Working with an affiliate based marketing plan.
Setting up the tools to place your marketing campaign on
- John Davin's example of receiving money for sales without
even knowing it's coming.
- Using the information you have to work for additional sales.
- Consider writing your own e-book, if only to get the word
out and exposure.
Creating your automated e-mail marketing system.
- Creating your own e-zine to educate your audience.
Now, where do you find your leads for your e-zine (and your
business in general).
- Opt in lists.
- Lead generating systems.
- Bulk E-mail: The good, the bad, the ugly.
- Work for referrals in your business... and give referrals.
-- 1. Referrals for a friend.
-- 2. Referrals in a networking group.
---About virtual leads groups:
-- 3. The Affiliate or Referral Payment Plan.
How to leverage your time, resources and skills with
the Affiliate or Referral Payment Plan
- Affiliate programs work... I believe they are the marketing
tool of the future.
- You can learn about these programs in our seminars.
- Earn more income when you build a team of people who do what
How to utilize web conferencing services in your business.
- This technology allows you to maximize the benefits of your
skills and experiences.
- Understanding the benefits of the 3 way call in business.
- The 3 way call on the Internet will:
-- Expand your geographic reach.
-- Increase your true effectiveness.
-- Reduce reduce your costs of doing business.
- The players
--1. The expert
--2. The New Associate
--3. The Prospect
A summary of what we've covered and how to measure your success.
Focus, and review your checklists of things to do each and every
- Active items.
- Maintenance items.
-Set up a system to track your success.
-Join us for our seminars and discussions.
-Do you believe a bigger business is always better?
-Examples of others who have made it big, with a few turns in
-Now, what is your passion? Find it and you're half way home.
-Decide what you want, right now. Then go for it.
-Get started right. Go
back and get started writing down your goals.
Take the challenge!
- More Books by John Davin
- Copyright Information
A place to write down notes. Be sure to print this book and
write down your thoughts and ideas as you go.
Welcome to My New Office and your new
Internet based office.
Welcome to what I call my new office - my computer, the
Internet and my web conferencing room.
The presentations, seminars and sales I make in my new office
allow me the privileges, benefits and income to call my home
"My New, Virtual, Global, Mobile Office."
The good news is you can have a new office just like mine!
But why might you ask, would I assume you would want your
own Internet based office? For starters, because of the countless
number of people who have asked me these four questions.
1. If my computer and the Internet has really automated everything
2. If I like working from home and on the Internet.
3. If it were possible for anyone to set up a "New office"
4. If it were possible for them to do it, what specific steps
would they take do it too.
The truth is, I have worked for myself from a computer for
so long, I've been able to push my memories of part time college
jobs and the stresses of owning and operating a retail computer
store for nearly 20 years almost right out of my mind. But
of course not far enough that I forget the advantages of being
my own boss. Such as working my own hours, dressing as I like,
working with people I like, working on projects that I enjoy
and being rewarded fairly and proportionally for my efforts.
I guess that with very little thought required, I'd have to
say the answer is YES, I like working from home. I l like
being my own boss. I know you will too.
This book will help you understand and achieve these same
benefits. I'll show you the tools I used to go from working
Monday through Sunday 12 hours per day, being tied up all
the time with up to 8,000 customers and employees calling
me around the clock regularly, to working by e-mail and voice
mail and voice conversations and seminars over the Internet
and having time to get and stay married, have a beautiful
child and actually be a part of their lives.
Keeping these benefits in mind, my goal for this book is
to help you make the most of your computer and the Internet
in your business.
Of course there are negatives to working from home. You might
miss talking around the coffee pot, and you might have to
work strange hours once in a while, and there are no set incomes.
But if you want more than the standard 8-5 job, I understand
because I've been there, done that. So I found another way
to work. I've worked hard to find the right ways to make money
in any business and I am free of the 8-5. Just like you can
One of my goals is to make sure you explore all the benefits
of being in business.
For example, I am free to do what I want when I want. I work
in my bare feet and a T-shirt at times. I work out or go for
a walk with my dog when I want for as long as I want. I don't
have a boss, so I get to work on the projects that I like.
Most importantly to me, I get the credit and rewards for my
hard work. Many days I get paid even if I don't go to work!
I'll share that little secret with you too.
But let's make sure we're on the same page. So, where are
you today? Are you hoping to work from your home too? Or do
you just need to make a few extra dollars to pay for a new
car or college or some other thing that is important just
to you? Or are you just needing to become more organized in
your business, and are looking for the tools you need to spend
less time working? Or are you the one that wants to make the
"big bucks?" In any case, with the secrets you will learn
in this book, you can increase your free time and income,
while most likely decreasing your costs of doing business.
However, I even recommend this book for anyone who works for
a company and is content where they are today. Even if you
desire to continue to work for someone else, you need to read
this book. Perhaps your goal is to simply use technology to
become more efficient and find new ways to use your computer
and the Internet to become more productive. That's great!
That's wonderful. The fact is, it might even result in an
increase in pay or a promotion. So keep reading!
I want to throw out one disclaimer here quickly... I often
say many times being happier at our present jobs is just a
matter of communication. Communications to better understand
what you can do for your employer or finding a different position
in the company or enhancing your skills set.
Here's a quick report I've written about being happier in
your present job or finding a new job that will make you happy.
In any case, best of all, you'll do it faster than you ever
thought possible! Luckily for you, attaining these goals will
be easier for you now than at any other time in history, as
you have access to the most powerful tools ever invented to
do research, organize, automate, simplify and grow your business.
We are talking about the computer and the Internet of course.
Here is a basic outline of the task at hand. We'll talk about
the tools we will use to get you there in a minute.
-An organized, efficient and automated you.
-A way to make it easy for people to get information from
-A way to make it easy for people to buy from you.
-A system that can be copied over and over.
-A way to clone and duplicate you and your successes.
I am sure you want to know if you will need to spend a lot
of money to implement these services. The answer is no. You
do not have to spend huge amounts of money to implement these
tools. Actually, many of these tools are already in your computer,
or on the Internet just waiting for you to use them. Others
have small monthly fees.
In fact, if you're not using them yet, it may be only because
you've probably just not been lucky enough to discover them
yet. Or to have simply tried them yet.
For example, at the time of the writing of this book, you
can get 6 months free hosting at this hosting company, just
for trying their services.
Here is the link to use.
Presently, I have 300+ domains registered there, so I can
tell you that it's a great service and a great value. If the
offer has expired, I have found they always have some kind
of free trial period, or one coming again, so check back often.
But my point is, if you do follow what we reveal in this book,
in a matter of a few short weeks, you will have an automated,
mobile Internet based office so you'll have access to your
office and the information you need 24 hours per day, wherever
you go. Even if you're on a family vacation. Now think about
this. A business trip can also function as a mini vacation
for you and your family! In many cases, a business trip can
be a lot of fun and a tax write off. Be sure to talk to your
attorney and tax advisor about this benefit!
If you really want to get all of the benefits of setting up
your new Internet office from the tips in my books, you'll want
to print out the business startup guide and the series of checklists
that I provide there to make sure you follow all of the steps
I want to take a moment to outline the benefits of my series
of books. I want you to realize that this book is set up to
give you an understanding of how to automate your business.
The business startup guide is intended to take you through every
step of starting a business.
- Such as attaining your Federal and State ID.
- Lining up credit cards and merchant accounts, checking accounts,
computers, software, web sites, e-mail responders and so much
Along with a checklist and a way to write down all of the details
of your business as you complete each step. I'll explain that
further in a moment.
The checklist can be found here for members.
Now where do we start?
By using the Internet to automate everything you do.
----Your daily duties and tasks.
----Your on-line marketing campaign.
----Your sales and collection processes.
----Your fulfillment and distribution process.
And the way you communicate.
----The way you communicate with your team/employees.
----The way you delegate tasks to your team/employees.
----The way you duplicate yourself to increase profits.
----The way you communicate with your clients.
It's not so hard to accomplish these goals, but to do this,
you must have a plan.
Actually, you must have two plans!
Writing plans for your personal and business goals to define
objective and timelines.
You need a plan and to work the plan. You don't leave for a
trip out of state without a plan, a map and all the necessary
things like gas in the car, money in your pocket, and a backup
plan in case you have car trouble, right?
Why would you start a business without taking the time to plan
out your goals, how long you feel it will take you to get there,
the tools you need to be successful, and backup plans in case
This book is about making sure you have the right tools. But
before we start getting into the specific tools you will use
to automate and simplify your life, I have two simple requests.
-1. Please realize that this book is just one of books in
our series of books.
If you don't find all the information you need here, it's probably
because the information is covered in another of our books or
reports. With a series of at least 8 books, and 700+ pages of
information, it's hard to cover everything in one book, so I
decided to write this summary of all the books and make links
to the other books to keep each book on one topic.
I also have 2 different target audiences for my books.
The book you are reading now is intended for the person who
wants to learn about the things they need to do to start a business
but more importantly wants to know how to automate everything
they do to earn more income. They want to know about cool software,
the Internet and Internet marketing. Many times they will be
the work at home person or the person who is receptive to marketing
plans that pay commissions for referrals and allow people to
build teams to generate income, and possibly even residual income.
The business start up checklist is for those who "Just want
the facts," if you will. They want a step by step checklist
for starting any business and links to the tools and resources
needed to start and market any business. And a way to keep track
of all of the details about their business in one place.
In the business startup checklist, I outline every key step
and ingredient in starting a business, from getting a Federal
ID, Sales Tax Id, a credit report, vendors, products, a computer,
software, a logo, business cards, a web site, and then even
how to market a business with search engines, pay per click,
Blogs, writing press releases and whatever other tools I've
This checklist is only some 40+ pages. Once you download it
to your computer, you can always open it up and click on the
links to the services you need.
For example, if you need a copyright or patent, you just click
on that topic in the table of contents, then the book takes
you to the government web site where you can get the forms and
information you need. Another example would be on how to register
a domain name. You can print out the checklist and write in
the information about your business.
Hopefully, you will also have printed out the checklist so you
can write down all of the information about the topic at hand.
Such as when you received the copyright, when it expires, if
you paid a lawyer to help you with it, their name and phone
number, and all other related information. All in all, it's
a great tool to help you keep the important information about
your business at your fingertips. In my humble opinion, this
is a must for any business.
Finally, I also have a series of books that talk about how to
get started with very basics business and computing concepts.
From how to purchase you new computer or what one can do with
a new computer. We move on from there with additional books,
covering things such as how to choose the right software, how
to create a new web site, how to market a product on the Internet,
how to train others to duplicate your success, and many other
-2. Stop and quickly ask yourself, what is your motivation
for reading this book?
Is the answer only to make more money? If so, you're still reading
the right book, yet there is just so much more to this book
and my series of reports than making money, and I hope you catch
some of the finer points of this book and make good use of them.
Points such as:
- A. Be sure to make the best use of your time and resources
at work or play.
- B. Be sure to work to play, and not think that work is everything.
- C. Remember that it is always rewarding to help others realize
their dreams by helping them build their success stories, even
if it takes you a bit longer to realize your dreams.
- D. That someone else may have just the right word of advice
or assistance at that right moment that helps you fulfill your
dreams. Or vice versa.
Regarding item D:
Please keep in mind that in the end, helping others helps us
too, in many different and unexpected times and ways. I hope
you will endeavor to test this principle. It is important because
as you create and use your Internet based office, it will open
contacts for you perhaps all over the world, and you can and
will be a mentor to many people, Even if you do not know you
are being a mentor.
That said, I want to state an important concept: You must decide
what is important to you, how you want to work and play. Then
we can show you how to implement the principles and technology
to maximize your earnings and free time. Fair enough?
Tips for writing down your new plans.
So at this time, you need to write two solid business plans.
Or at the very least you should have a very specific idea of
what your goals are so you can attain them. Here is where you
1. Write a business plan for the rest of your life.
2. Write a business plan for your business.
To help you with the business plan, I hope you have my business
startup guide and can read it and follow it every step of the
To help with your personal business plan, I would like to provide
a bit of back ground on myself and explain what is important
to me. My goal in life is as follows: To automate my life, to
eliminate stress, to eliminate my dependence on an "Office environment",
my need for employees, and to increase my sales so that I make
more money with the following end results.
1. I have more time to spend with my family.
2. To have more time to do more of whatever it is important
to me, at that particular time in my life!
Whether it be spending more time with my wife and five year
old daughter, traveling to visit family and friends, playing
golf or writing more books that help more people or helping
at church. Those are my priorities. What are yours?
You've already heard these goals in different forms from different
people I am sure. But they are worthy and realistic goals. I
feel they are so realistic that I even have the goals written
down in many different places, with specific goals and time
frames for completion.
You should have your goals and time frames for completion written
down as well. This way you can see and measure your success
and achieve your goals in less time.
So, do you have a list of your priorities and a plan for both
your personal and business lives? If not, take the time right
now to do so.
You can click below to print out a sheet for you to write down
the details, or you can write them in this document if you've
Of course many business plans are hundreds of pages long, and
I am sure you have visited http://www.sba.gov
for a professional business plan outline. But for now, these
plans can be as simple as 2-3 paragraphs, which you can update
and expand over time as you learn more about yourself and what
you can do with your skills and resources on the Internet and
with your new office.
Setting Personal Goals:
It's time to outline your personal and business goals
Put a checkmark next to the items that are important to you.
Be sure to include the date next to the item for when you want
to complete the task.
Date: __/___/___ [ ] Not being away from your home/children.
Date: __/___/___ [ ] Spending more time with family and friends.
Date: __/___/___ [ ] Having more money at the end of the month.
Date: __/___/___ [ ] Having more money to pay for college
or a new car.
Date: __/___/___ [ ] Working on projects are close to your
Date: __/___/___ [ ] Being rewarded for your efforts fairly.
Date: __/___/___ [ ] Not having to travel to work.
Date: __/___/___ [ ] Not having a boss to answer to.
Date: __/___/___ [ ] Not having to dress a certain way for
Date: __/___/___ [ ] Having more time to help people. From
family to friends to people you do not know.
Or are your goals directed toward a certain amount of money?
Date: __/___/___$ ______.___ I want to buy something nice
for someone else.
Date: __/___/___$ ______.___ I want to have this amount of
money in the bank.
Date: __/___/___$ ______.___ I want to buy a new home. I need
this much money down.
Date: __/___/___$ ______.___ I need this much money for a
Date: __/___/___$ ______.___ I need this amount of money to
At this time, take the time to write down your basic goals
here, and we will show you how to achieve your goals as we
- Plan 1 -
A business plan for your business. My business goals are:
(e.g. make more money, provide jobs, etc.)
- Plan 2 -
A business plan for your entire life! My personal goals are:
(e.g. more time with family, to help people, get a new car,
You have just taken you first step toward success. You are
setting out clearly defined goals and tasks. You are practicing
discipline as well. Now, take a huge leap of discipline and
faith and take your second and third steps.
1. Print out the checklist for success work sheet.
2. Place it in a 3 ring binder (after you punch holes in it!).
3. Come right back here, without reading it. No cheating.
You'll only be cheating yourself, ok?
Note: You may want to purchase a ream of pre-punched paper
and a 3 ring binder if you plan to print the entire series
of books. They are quite extensive!)
Do this right now, please. For yourself. Even though the checklist
is long at 40+ pages, I truly believe it will be the one best
thing you have done in years for your future success and peace
of mind. You'll have a plan and you will have all the information
you need about your business in one, easy to find place. Won't
that be a nice change of pace? Here's why.
The Business Checklist:
Having a place to keep your business information changes the
way you work...
A change of pace was great for me. For many years when I first
started my business, it seemed like I was always looking in
different places for all my important information for my life
and my business. Wasting lots of valuable time that could be
better used at work or play.
I was looking in one place for the phone numbers for my vendors,
another place for my account number or the phone number of the
newspaper company to call to run an add, and another place to
find my federal ID or state sales tax number, bank account number,
passwords for my checking account or web site host, etc.
But now it's all in one place. The business startup guide has
created a new, organized and efficient me. You will want to
organize and automate the things `you do during your day too.
Have you heard the saying that most businesses go out
of business because of a lack of capital? Well, if I've said
it once, I've said it at least a thousand times. I don't believe
the majority of businesses go out of business because they have
lack of capital alone. I think they go out of business because
they have a lack of capital because they did not start their
business on the right foot, with a business plan and way to
keep track of all of the information about their business.
So they spent a large part of their time either wondering what
to do next for marketing for example, or looking for passwords,
phone numbers, account numbers, domain name registration dates
and contacts and the hundreds of other bits of information about
their business. Such as sales data. Including accounts receivable
and sales tax totals, etc. Then they missed a golden opportunity
for a sale or other business need. Then they they find they
short on capital and blame it on not having enough capital.
But you can avoid this pitfall. Start keeping track of this
information about your business from day one!
In addition to the checklist, here are a few tools you will
Sample forms for tracking information about your business.
1. Forms for tracking passwords.
2. Forms for tracking serial
I have included forms for tracking passwords, vendors, phone
numbers, software, web site related information and many other
Of course there are ways to do all of this with specialized
software packages, and I also list software packages to do
this in the checklist. But you get the idea from the examples.
are just a few examples of the external reports I include.
1. Contact Managers:
Keep track of who you talked to, when you talked to them, when
you need to contact them again, what you need to say when you
call them, and their phone number or e-mail address to do so!
here to learn the basics of Contact Managers
guide is actually a checklist that helps you set up any business
and keep track of your important business information and assets.
Included are hundreds of additional links
to powerful business tools, resources, forms and software
- much of it free!
A MUST FOR ANY BUSINESS! Get
it here if you are a member of MyNewOffice.com
My first lessons about using technology to make more sales with
Here are my first lessons and one of the most important concepts
you will learn in this book. The very first things you must
do to leverage your time and resources is to:
1. Automate everything you do.
2. Make it easy for people to get information from you.
3. Make it easy for them to buy from you.
Finally, if you do end up interacting with people, make sure
it is in the most professional and efficient manner possible.
And make sure you never worry about the costs (long distance
charges) of communicating with people again, ever. Or every
worry about the cost of getting your product literature to your
This is so important that I am going to say it again. Make it
easy for others to contact you, make it easy to get the information
they need, and make it easy to buy from you! Then communicate
with them in person or via the Internet, make sure you do so
in the most efficient and professional way possible.
Now, notice I did not say "Make it easy to meet you in person."
There is a difference! Most of my professional life I spent
driving around to meet clients. I spent a good part of my day
waiting at an office for my contact, or stuck in traffic, wasting
time and gas. Have you been there, done that?
Now I have a large percentage of my meetings online and avoid
the hassles involved with traveling to and from work and to
meetings. I am sure that you can make your own list of costs
associated with meetings and traveling, so I leave that up to
you. But I will mention things like GAS, OIL CHANGES, TIRES,
PARKING FEES, SPEEDING TICKETS, EXPENSIVE SUITS, TIES and MEALS,
just to mention a few. Add it up. The true cost of going to
work is astounding.
The point is that avoiding these costs and hassles will free
you up to complete the really important projects without interruptions.
Many people don't understand this concept, or don't know how
to do it.
I reveal in detail many such secrets in the following chapters
such as the power of things like:
* Utilizing web conferencing rooms to make on-line presentations,
both live and prerecorded.
* Automating and duplicate your system to increase profits tremendously
and to ultimately free up your time.
Most people don't' even know about the following tools, let
alone how to use them. So let's start out with a few of the
of the primary tools that I use daily that has changed the way
I do business in just a few short years. We'll explain them
in detail in chapter later in the book. But you will see the
power of these tools right away and want to know more about
how to use them in your business. I guarantee it.
TIME SAVING TOOLS # 1+2
Here are two excellent time savers.
1. Internet based conferencing rooms.
2. The built in Talking-Ads recording tool.
The Internet based conferencing room:.
This powerful tool is relatively new technology, and has a variety
of names and acronyms. From browser enabled chat rooms to Web
Based Conferencing to VOIP (Voice Over Internet Protocol).
But whatever you call it, the important thing to remember is
that it will change the way you work and perhaps where you work.
It truly is the new "WOW, I did not know you could do that"
tool of this decade. It is the life changing car, phone, fax
machine, computer or e-mail invention of the past, that changes
the way you work. At the very minimum, it will change the way
For example, with a simple invitation on your part, this program
allows you to be instantly in front of customers all over the
world to make presentations in your own voice, complete with
pictures, in real time. All through the Internet, from your
home or office.
This means you can talk to clients over the Internet (in your
own voice) for as long as you like, with no long distance charges.
In addition, you can push web pages and Power Point (TM) presentations
you want my audience to see as fast as you can type in the name
of the web site.
Finally, you can record the entire event when necessary. Yes,
you can do all of this, today.
Here is an example of the screen you and your visitors will
see after you've invited someone to your room. The web site
on the right hand side will obviously have to be replaced with
your web site.
I would imagine that for many of you, right now your brain is
starting to turning and working on ways you can use this technology
to make sales with less travel and expenses as well. The good
news is if you have a web site or Power Point presentation,
you can start giving these presentations today!
For others, you are thinking of ways you can use it to recruit,
train and motivate people.
If you have not thought about the possibilities yet, don't worry.
Just sit back and relax until your eyes are opened. Then you'll
want to get to work setting up this tool for your new office.
You're about to see the future, at least in my business world.
Recording your own Talking-ads.
What you've seen so far is just the tip of the iceberg. We have
many more benefits to reveal, but here is one of the most important
things you can do with this technology that most people do not
know about, yet. You can use your web enabled conference room
to record and distribute your own talking-ads! Or talking brochures
or talking testimonials. Whatever you want to call them.
Here is just one example of how well this product gets information
in front of people and makes it easy for them to buy from you.
All with very little effort on your part.
In fact, many times without you even knowing they are looking
at your products and services. Not until you get a phone call
with questions about your product or an e-mail with a report
(invoice) stating that you made another sale! I will give you
examples of how this happens to me all the time for sales of
For now, here are a few examples of talking ads.
1. An example of a live business opportunity seminar that is
2. An example of a recorded presentation and talking ad. http://www.talking-ads.com/ta_talking-templates2.htm
3. An example of a testimonial ad for cleaning up spyware from
your pc. http://www.talking-ads.com/tip_spyware.htm
You can record as many of these talking ads for your business
in your conference room.
Can you see how quickly I can introduce you to a product or
service without spending a lot of time or money marketing the
product to you? You can use this technology too!
Let's take a minute to review additional benefits of this
As you can see, there are many tremendous benefits of this technology.
You might not think of things this way, but I always like to
analyze benefits of any new business tool in order of importance.
I did this when I first heard of this technology. Here are the
benefits as I see them, in reverse order of importance. :)
1. No long distance charges.
Because you talk back and forth through your microphone and
speakers, the technology allows you to talk to clients longer
because there are no long distance expenses (as long as you
have access to the Internet with out long distance charges).
So of course this is a major benefit but this is still not the
most important benefit of this product. At least not if you
truly explore all of the applications of this technology.
But it is nice to know that at least for now, clients in smaller
towns that still are charged 25-50 cents per minute for long
distance are much more willing to stay on a sales presentation
or training call with me longer when you use this technology.
Which means a better chance for you to close a sale with them
or for them to makes sales in the future, right? Right.
2. Push (share) web sites, Power Point (TM) presentations
This is the real value of a web conference room for sales
presentations because we all know the following two things
(a) A picture is worth a thousand words.
3. You can record the entire interaction and allow others
to view in the future.
(b) You never let the sale get away.
If the client is ready to buy, get the pen and contact in
front of them. If you are in a conference room, this means
to get them to your sign-up page on the Internet and walk
them through the process! That's right. With this technology,
not only can you make your visual and verbal presentation
to anyone in the world who has access to a computer and the
Internet, you can also take them to the sign up (purchase
page) and walk them through the process. You can even answer
any questions they have, live, while you see the very same
web page they see.
With this technology, you can actually record:
(a) The voice interaction between you and all other persons
in the room.
(b) The text messages that were typed back and forth as questions,
answers and comments.
(c) The web sites and power point presentations that were made
during the meeting.
Now, why would I want to record the meeting? And why is this
Well, for the following reasons (again with the most important
reasons at the end, at least in my mind).
1. Legal reasons.
Have you ever had a successful business meeting, then a few
days or years later, you say to yourself (or your attorney),
"I don't think that is what they and I agreed upon! What do
I do now?"
You might still want to work with an attorney, but you might
also be able to contact the person or company and say "I'm not
sure that is exactly what we agreed on. If you remember, I asked
you if we could meet in my conference room for this meeting,
and you said it was fine for me to record the conversation and
the web sites we visited... so in the interest of being factual,
lets' take a listen to that conversation again. Do you want
me to meet me in my room to view it again, or shall I send you
the link on the Internet? Or do you want me to send it to you
attached in an e-mail? On second thought actually, I imagine
as it is a confidential matter, I'd better just keep it off
the Internet send it to you on a CD... I'll send the CD in the
mail for you today."
Can you see how this will save misunderstandings in the future?
Absolutely. No doubt about it. The facts are in the recording.
2. Saving time and travel expenses.
Along these lines, what do you think is a better way to have
Option 1. Driving or flying to meetings and recording meetings
on your cassette player.
Option 2 Meeting in a conference room on the Internet, saving
travel expenses and being able to play back the voice conversation,
web pages you visited and the messages you typed back and forth.
I think we both know what is the most cost effective and time
efficient option here.
3. As a sales tool.
As I just noted, there are a variety of ways to distribute
the recorded presentations and events. You and your team should
use the recorded events as a sales tool too.
4. As a way to expand your sales territory.
For example, you can distribute your recorded presentations
on a CD or DVD. Or place it on a web site for anyone with
access to the Internet to view. Or you can even send it out
attached to an e-mail. Talk about leveraging your time and
knowledge! In addition, many also use the recorded version
to cut down on the need for making multiple presentations
daily or weekly.
You can also set up a web site to make it easy for members
of your team to give presentations using the corporate (or
your) Power Point (TM) presentation in the conference room.
They can do that in one of three ways.
1. They can invite prospects into the room to listen to a
2. They can invite people into the room to listen to the recorded
3. Finally, they can use the slides in the room to give their
Here is an example. http://www.mynewoffice.com/ppl/slides.htm.
You can see how the slides are set up in a menu on the left
hand side of the screen so that associates can easily give
their own presentation.
Your team (and you) can find a link to the recorded version
at the bottom of the page on the left hand side.
Here is that link as an example. http://www.talking-manuals.com/123.htm
As we mentioned above, it's a great tool to cut down on travel
and expenses. In addition, this technology will increase your
geographical area for sales and recruiting because you can now
service a larger territory with less time and less expense.
We do this every day with the companies that I consult with.
We have companies and individual who use the technology to meet
one on one, in 3 way calls, for group sales presentations, seminars
and training sessions. In many meetings, we have dozens of participants,
with 20 or 30 states represented, and we're just getting started.
But we already use the tool to meet, recruit, train and motivate.
More about that in just a bit.
5. To resell as seminars and learning tools:
Of course you have to follow a few rules here, but many people
today record and resell their seminars and training sessions.
For astounding profits. And you can too.
This is called a webinar. All you have to do is record the presentation
in the conference room, then post the files in a password protected
area on your web site so that others can play the presentation
at their own leisure.
You can also sell it and distribute it on CD or DVD or copy
it to a VHS tape. Or attach it in e-mail. The main disclaimer
here is that you need to consult with an attorney about any
legalities for recording laws and to appropriately and legally
notify people that you are recording the event. And of course
you must be recording your own materials or have permission
to record and resell the recording of the events. Finally, you
must be selling legal products, seminars, events and materials.
6. For critique of sales presentations.
Have you ever been surprised by what you see when you see a
new picture of yourself or see yourself on a Christmas or vacation
video? The exact same thing can happen when you review your
business presentations. The thing is, you might be pleasantly
or not so pleasantly surprised! See what others see, and adjust
I even use the conference rooms to record practice sessions
to critique my presentations.
7. Training purposes.
I also record and distribute my meetings and special training
tips for the members of my team so they can see how I sell my
products and services. This allows my sales team and affiliates
to duplicate my efforts and income. I also distribute the recorded
materials from other professionals to my teams. I even have
daily meetings in the morning for those who can attend, and
send the link to the recording for those who cannot attend.
As we will discuss further, one of the main goals of my life
is to duplicate my business, my efforts and myself. What better
way to do this than to send my followers a recording of my thoughts,
meetings, sales pitches, training sessions and more, at zero
8. Efficient use of your time.
This technology allows me to make the best use of my time. Now
I can make a sales pitch or train more than one person at a
time. This is simple economies of scale.
Think about this; Would you rather give a total of twenty (thirty
minute) presentations to individuals or give one (thirty minute)
presentation to twenty people?
In addition, group training and brainstorming sessions many
times brings up questions and ideas that you might not have
thought about by yourself. Finally, group meetings create a
certain buzz and excitement that is not found in individual
9. Duplicating you and your efforts.
Most importantly, it allows me to train other people do what
I do. Always remember this: When possible, leverage your time
and resources by training others to do what you do. Especially
when working with companies that pay for referrals or allow
you to build teams and share in the efforts and successes of
many. With many business opportunities, this is the difference
between making a good income and fantastic, life changing good
income. We'll talk about this topic throughout the book.
10. Recording and distributing your own talking-ads.
Are you interested in seeing how it works? We've explained the
benefits of having your own talking-ad, but you can click here
to learn how to record your own. http://www.talking-ads.com
and a few examples for you to review, to see how you would create
your own talking-ad.
1. An example of a live business opportunity seminar that is
2. An example of a recorded presentation and talking ad. http://www.talking-ads.com/ta_talking-templates2.htm
3. An example of a testimonial ad for cleaning up spyware from
your pc. http://www.talking-ads.com/tip_spyware.htm
You can record as many of these talking ads for your business
in your conference room.
As you can tell, I can feel confident in telling you right now,
that this is the next new business tool everyone will have in
a few short months. It truly is it is the new fax machine, computer
or e-mail that changes the way we communicate and work.
It truly has replaced the telephone for me. I hate to admit
this and hope it does not show often, but I am almost grumpy
when people do not know how to get on the Internet and into
my conference room to talk to me online about their business
or my book or whatever!
Now I just have them meet in my room with me and push web sites
to my prospects and team members while I tell them about the
product or service.
This is a pleasant change for me, from driving to all my meetings,
waiting in traffic, burning up time and other resources. Yes,
quite a nice change indeed.
I've just given you a few examples of how I am changing the
way I work. Before we review the many additional tools I use
to automate my work and my life, I want you to start thinking
about how you do things and if it is time for a change for you.
Analyzing how you work and deciding if you need a change.
For the first few chapters, I've continually talked about
making changes. Is it time for a change for you too? I am
sure you're feeling as though we started pretty fast out of
the gate with the first few chapters by covering a lot of
topics, but I we must change our thought process quickly about
work and how we work immediately if we're going to make real
changes in our lives.
I know I needed a change and I did it. As I mentioned, I operated
a retail computer store for 20+ years, with numerous employees
and huge responsibilities and risks. One of the hardest things
I had to deal with was telling friends and relatives (even
customers) that I had top get back to work. So instead of
telling them, I'd just work longer hours instead of spending
time with my family.
Benefit # 1. Having more time and a more flexible schedule.
Then I made a decision for a change in my life to allow me
to spend more time with my family and friends, period. It's
been a great move for me, and you might want to consider it
Now I enjoy working on my computer at my kitchen table, with
the hours that best fits my lifestyle. I still love talking
to people and helping them, but I like to do it by writing
books or training people via the Internet. That way I can
help many people at one time, and I can sell them products
via the Internet so I can have a very flexible schedule for
Benefit # 1 Another potential benefit and goal: Working
from your home.
I just mentioned that I work from my basement office in
my home or the kitchen table.
The true utility of having our applications on the Internet
is that can work from and you are no longer tied to an office.
For example, all of the work you currently do in your office,
you can now do during a business trip - at a remote office,
motel or beach vacation house!
All you need is access to the Internet. And with wireless
modems, that can be just about anywhere, inside or outside!
In fact, years ago estimates show that there would be some
60 million web sites built in the next 2 years and we more
of them will be these "personal web sites" as more and more
"traditional desktop" applications are migrated to the Internet.
Which will allow us to work from home. We are well past those
figures with no end in sight.
Just think about this for a minute and how fast things are
changing. We've always accessed our e-mail via the Internet,
but now we've adding our scheduler, address book, word processor
and more to our array of tools we can use 24 hours per day,
from anywhere in the world! That s quite amazing and quite
Of course there are many times when we need help if we're
working at home and do not have access to a technology department,
so here are a few other ways that the Internet helps us to
work from home.
Of course you don't have to be self-employed or work from
home to implement and benefit from all the concepts and technology
listed here. Most of these tools work for anyone, in any business
environment or home computing environment.
So, try the ideas presented here. You can always go back to
your old ways if you don't like the new way. I suggest that
even if you don't value your time and money as much as I do,
read the rest of this chapter anyway. Try automating and simplifying
your life as a backup measure or just for fun. If you follow
my guidelines here and you do make too much money you can
always give it away, right? Or you can give it to me. I'll
put it all to good use for you, honest!
In the first chapter we outlined ways to make goals, so if
you know what your goals are now, it's time to get serious
about this business of maximizing your time, computer skills
and use of the Internet. That is what we are about to show
you how to do in this chapter. How to follow your plan to
success by having a daily schedule and by automating everything
you do so you can complete projects and make sales in a planned,
stress free, productive way.
Is it possible to automate much of what you do? Many business
owners will say this goal is not always possible. This is
partly true. There are always exceptions. As the owner of
a business, of course there are times when people do absolutely
need to reach you without an appointment, and you will need
to be available when this happens. Or if you are doing personal,
outside sales, you need to be out meeting with people. That's
a fact and that's fine. Of course there are many different
types of business models, levels of automation and so forth.
But most of the people I have met over the past 20 years could
still automate much of what they do. And have less stress.
But for most problems associated with running any business,
you name it, I've dealt with it.
But not anymore! I made a plan and I'm sticking to it. You
can too. My plan is to automate, train and delegate so that
I'll be able to joke about my schedule but mean it when I
say "No Bill, I can't go play golf right now. I told you I'm
working on Mondays! I'll have to wait till tomorrow at 10:00
a.m. and meet you there, ok?". But we have to talk about business
for at least a few minutes, agreed?
Now, I'm not saying you or I can do this every day, but you
should be able to do it more often if you start to follow
these guides lines. And even if you don't get out to play
golf more often right away, you'll still feel better and be
more productive. At the end of the day, you'll at least feel
like you have taken 3 steps forward, instead of 10 steps backwards.
We're going to talk about how to automate your business and
your life, starting with an automated, mobile office. Then
we'll move on to building a web site so that you can sell
your wares 24/7 (24 hours per day, 7 day per week) and offer
excellent customer support 24x7, in just a matter of days.
That's why you are reading this book right? So let's do it.
But first, I need to ask you to look at your day and how you
work to see what you want to change.
Analyze how you make sales and if you need a change.
To analyze how you makes sales and see if you need a change,
let's take a look how at the average person communicates with
clients, sales people and employees on a daily basis, and
see which one of the people below is you.
For example, how do people contact you or buy a product from
you currently? Is it really an easy process for clients to
buy from you, or not? Do you expect them to come into your
store to buy things from you, or call you and order it on
Or can they go to your web site and:
1. Order the product or service immediately. (Then pay by
credit card, let you ship it when you have it in stock or
drop ship it).
2. Look through your internet web site and find the information
they need. (Then order it and pay by credit card, let you
ship it when you have it in stock or drop ship it).
3. Leave you an e-mail message on your pc with a question
about the product? (And eventually pay by credit card, letting
you ship it when you have it in stock or drop ship it). If
you've been doing things right, you will be doing all of the
things above. In addition, if you are doing things right,
the customer has already received many different e-mails and
newsletters from you talking about your products and services.
They should know what you do, how you do it and how long it
will take you to do it. You should also have established credibility
with them that you know your product and that you will be
in business to service them.
4. Click on a link to meet you in your online conference room
if they have questions. Then you could talk to them in your
own voice, literally take them to the web page with the information
they need (or where they can order the product) and walk them
through any questions they have or help them complete the
It should be that simple. Really. They should be able to find
the information they need from your web site. But if they
do have questions, then all they have to do is click on a
link on your web site to request that you meet them in your
voice enabled conference room, then you can talk to them about
the product and your company while you show them pictures
of products. Or take them to web sites that show testimonials,
explain warranties, return policies and more. And then you
can walk them through the process of ordering the product
to make sure they don't get confused and buy the product or
If you're doing this in a relaxed and friendly manner, chances
are you just made a friend in the process too! Which is very
important in business today. Keep it simple, keep it personal.
Or train someone else to do what you do and let them use these
I make this point because after owning retail computer store
for nearly 20 years, having up to 10 employees, 7 phone lines,
secretaries and lots of headaches, I finally got fed up with
it all. I'd rather have one employee (me) and keep it simple.
The truth is you can have growth and major success with more
stores, more locations, and more employees, but the more you
want to grow, the more you have to have employees to place
ads, to then answer the phones, to then more order more phones
and then need more ads to pay for the phones and the people
to answer them. Or you have to have a process in place to
facilitate the entire process so that you can be competitive
and pay for all the overhead.
Of course I am not trying to be negative, and encourage all
businesses to grow, but I also encourage you to make sure
this is what you want to do. Then if it is, be sure to set
up the systems that will facilitate the growth and truly make
you more money. The one thing I see to o often is when people
grow with more employees, they simply become busier being
a manager of people rather than a manager of your business.
Sometimes they may not make any more money once they grow.
Or they may make less money!
As you can tell already, this book is about using technology
to make your life less complicated and more profitable, period.
The truth is, all of the ideas presented here truly will simplify
your life for increased sales, profits and leisure time, if
you follow a few simple rules and guidelines. But the one
I just mentioned is the one that you need to key in on more
than any other. That is, that you and I should have clearly
defined goals and use the technology to make our lives more
fun and less stressful.
My long term plan is to be as efficient, profitable and helpful
as possible, so I can do good things with my resources, for
as many people as I possibly can. Specifically, my resources
are my skills, money, and yes, my time. In fact, my time is
my most valuable asset, and you should realize that it is
your most valuable asset as well. It is worth not only money
to you, but it is also has value to your family, friends and
If you have ever fell short of a goal, my guess is you may
not have been successful because you may not have made best
use of your time, or not had a plan and a time frame for completion
of the goal. I've made that mistake before, but now I have
a set of goals and plans, and I want to work my plan to success,
and I need to be automated and focused to reach my goals.
Once you realize this, you must always make the best use of
your time, and part of the process is to decide what vehicles
(businesses), tools (automation) and customers will take you
where you want to go.
To get people thinking about these issues, I like to ask people
to decide what type of work they want to do in their lives
and go from there.
So I ask them point blank. "Do you wish to interact with people
all day long, every day, or have everything automated through
the Internet, with e-mail, voice mail, fax on demand, voice
on demand, e-mail responders, e-commerce and your website?
Or are you already successful and wish to spend your time
teaching others to duplicate your success?
Basically I am asking you if you want to be out on the sales
floor with customers, answering the phone to talk to customers
and vendors, or do you want to be working from your home computer?
Or better yet, do you want to spend your time training others
to emulate you and your success? Or even somewhere in between
these extremes? Maybe a bit of all three?
All three options are good options for different people at
different times in their lives, and you have to decide for
yourself. But I have decided my goal is to leverage my skills,
time and resources to teach others what I do and make money
for years into the future from their efforts as well as mine.
More about that later.
That's the best use of my time, and I focus on being with
people who will help me accomplish my goals by following my
lead. I also tend to find people who think like I do, who
share my goals.
But even then it's hard to always make a plan and work the
plan. I'm sure you're like me, and you still have people in
your lives who are telling you what is the best use of your
time and resources. But I maintain that it is you and you
alone who must decide who is and is not going to have access
to you and your time, and what you do with your time. It is
up to you to analyze your business and each and every one
of your contacts to decide which ones are potential time wasters
and which ones are income generating people or worthy of your
time for other reasons.
Starting with the basic business tools everyone needs.
You may not decide on a specific product or service to sell
right away, so let's start out with some basic business tools
you'll need to start your business, regardless of what you sell.
Of course you need a business plan, financing, etc., But we'll
talk about those things in the book on starting a business.
Right now lets' talk about how to automate your business and
the things you do every day to provide more income and more
Start with a personal day timer for scheduling and tracking
To be successful, you of course need to have a plan and know
what steps you need to take each and every day. So start your
day right by finding a day timer that fits your needs to plan
each hour of every day, starting today.
Of course many of you will be using a PDA (personal digital
assistant) to keep track of your clients, phone numbers, meetings
and more. That's fine. Pocket size technology is great.
Personally, I prefer the computer based daytimers, but here
are two sources of daytimers that are NOT on your computer.
Here is what an online calendar from Siteblast might look
like on your computer. You can still print it out and take
it with you, or you can access it from any Internet enabled
PS: You can also get an online calendar from Yahoo.com if
In addition to having my to do list available on the Internet
24 hours per day, I also have my calendar, contacts list,
e-mail and more all in one place with my on-line Intranet.
I use these tools to organize my business and my time, by
the day, week, month and year, etc., I will tell you that
they absolutely will simplify your life and that you need
to use them, period.
I use the Siteblast program for this, but there are many other
programs you can use for your mobile office.
If you'd like to see how to organize your day this way,click
here to see how I use my personal web site to schedule
and simplify my day. The document is in the Adobe Acrobat,
which you can download here
for free, if you do not have it already.
I start my day by checking my calendar, my to do list, updating
the tasks I completed, adding new to do items and meetings,
then get started on my to do list for the day.
Now, back to your goals. Keep your long term goals in mind
as you read this book and come back to the book and your goals
day after day, week after week, month after month and year
after year for direction.
You should be using this template time and time again and
be much better organized and better off for doing so. Just
decide now that you will use it regularly, make it happen
and see the results! Then send me e-mail 6 months from now
telling me how much more organized and efficient you are!
Enhancing old phone technology in new ways with Internet
based answering machines.
Here is one example of a problem and a solution using old
technology in new ways.
I have always had problems with answering the phone. Not that
they did not work, but more in the realm of how do you answer
2 phone calls at the same time? Or how to you know who is
calling and what they want when you're trying to finish an
important project, so you can decide if you want to answer
it? Of course the simple solution is caller ID, but that does
not really always take care of every situation.
One complete solution is called Callwave, or another program
like it. With Callwave, you can hear who is calling while
you are online! It's basically a free Internet based answering
machine with a ton of great options. The system acts as your
personal secretary. It will ask the person to speak their
name, then you hear their voice over the computer speakers,
asking if you can talk.
Now you have the chance to make an informed decision, now
that you know who it is on the line. You can either take the
call or send them to voice mail and get back to them later.
You could even direct them to your web site for the information
the need in your recorded greeting. This is a "Must have"
for the busy person!
It also makes a home office look like a professional or much
larger company, which is of course important to most businesses.
With Callwave you can also:
-Retrieve your messages from any phone.
-Retrieve your messages from any Internet ready computer.
-Send and receive fax message from your computer.
-Save your messages for review at a later date.
-Forward your messages to other parties.
Even with this technology, it will not always be easy to make
these decisions or to follow through with what seem like difficult
decisions. But you will be much less stressed and more successful
if you can set out a guideline to manage your time and automate
your life, and stick to it. What I am saying is you will still
get the calls from your brother in law or the phone companies,
but now you can analyze and act on your priorities before
you answer the phone.
Again, you have to decide how you want people to contact you
and who you will let share or manipulate your time.
But that's just one application or time saver. Let's look
at this system a bit further and a broader range of benefits
when you consider the big picture of how you currently market
and sell your products and services.
Using traditional software programs... in new effective
Of course you need to automate yourself and your office with
the latest, greatest software applications (tools). That's
just how you keep ahead of the game and the competition. But
you also need to use the traditional or "basic" computer tools
The traditional applications have always been software packages
for word processing (writing letters), accounting (making
quotes and invoices, paying people and taxes), databases (tracking
customers, and marketing to them), spreadsheets (for adding
up numbers, amortization tables, etc.) And your fax machine
to communicate with people.
These basic programs are covered in our "Introduction to computers,"
book, so be sure to read that book for a complete understanding
of the tools available to you.
For now, what we will be covering in this book includes many
of these traditional applications, but with a unique and exciting
twist. You will use these tools over the Internet, so you
now have a mobile office, available anywhere you have access
to a computer.
This is cutting edge technology by any measure, and this is
what you need to be competitive today. But we also want to
have fun while we simplify your life, so here's just one example
of how you can have more fun and save time with the new technology.
Then we'll start to show you how to use all of these applications
through the Internet.
For example, I use standard technology like a word processor
to write letters. However, I adapt the newest technology to
make it more useful. Here is how you can too.
Using your letterhead in your computer
to fax, e-mail letters automatically.
Now you can send your letter on your letterhead as a fax,
or even attach it to an e-mail message. You can also print
it out on your printer, choosing fun paper colors and crazy
backgrounds for the fun people you work with and serious backgrounds
and colors for those who are a bit more conservative. You
can even open a new division of your business with new employees
in a matter of minutes, now that you can create your own letterhead
(and business cards, and more) on your computer.
You can download this template for an example of what your
letterhead could look like in your word processor on your
computer. Then you can start printing your letterhead and
your letters at the same time!
Download the template now. Download
You actually edit the template in your word processor - to
add your own address and images and more! This will download
the template to your computer (Microsoft Word only) so you
use it today, right now. You should download this document
now if you want to:
-Save money on your letterhead.
-Fax your letters directly from your pc.
-Print only as many copies as you need today.
-Quickly and easily create forms on your letterhead.
-Print your letterhead on different color and quality of paper.
-Quickly and easily create new letterhead for new employees
But how do you get your letterhead into the computer?
You can do this one of two ways. You can either scan in your
logo yourself or have a professional computer person use the
scanner to copy your logo for you. Or, with all the clipart
and programs available on the Internet, you can create your
own new logo!
While we are talking about new logos, if you're tired of spending
large amounts of time and money on your letterhead, business
cards, brochures and fliers every time you move, hire a new
employee, or open a new division of your company, this is
a better solution rather than using an expensive printing
But if you're following my lead in this book, you already
were thinking about this and that's a mute point now, right?
The bottom line: Create it yourself and save time and money!
Here is another fun time and money saving office tip for you.
Direct faxing from your new computer.
Now that you have your letterhead in your word processor,
you can fax your letter directly from your computer. Just
tell the software to print to the fax machine inside your
pc, enter the recipient's phone number, follow the instructions
to create a cover letter, and it's gone!
Of course you can send the document through the Internet very
inexpensively or wait until after 7:00 to save on long distance
call, but the point is you save the cost of printing the fax
to paper! And you have a record of the fax too boot. In addition,
you can open up the document a day or a week or a year later,
edit it, and send it again, to the same person or a new person!
Most computer programs make it easy for you, even asking you
to choose a fax cover you would like to use. And it will allow
you to put your logo on the cover as well. The software has
preprogrammed quotes and clipart (pictures) for you to use.
Some of these are truly humorous and make the business transaction
a bit easier.
Just choose the cover you wish to use, enter the subject for
the fax, and away you (the fax) go! Now that you know how
to fax directly from your computer, how many other things
would you like to be able to print or fax from your computer?
Check out these great ideas!
-A flier or poster.
-Quotes to prospects.
-Invoices for existing customers.
-Purchases orders for your vendors.
-Statements to your customers to pay their bills.
-Homework assignments for your teacher at school.
Basically, anything you can create on your computer, you can
fax from your computer. I'm even talking about spreadsheets,
databases, and more.
Of course there are so many more fun things you can do on
your computer, such as creating business cards, birthday cards,
anniversary cards, and more. We're just touching the tip of
Can you already see how fun this will be? Can you see how
much time this will save you? How much more efficient you
will be? Let's keep going.
Creating your own business cards on your computer.
Purchase a software program that has built in card templates
and follow the prompt, such as what is your name, your address,
phone number, web site, e-mail address, and what image do
you wish to use to represent your business?
Then you simply purchase the perforated business cards from
the vendor, place them in your printer, tell the program how
many copies to make, and sit back while the printer prints
your business cards. Then you simply fold along the perforated
lines and you have your new business cards.
The great part of this is you can have as many different business
cards for different sales people or businesses as you like
without having to spend large amounts of money on new business
cards all the time! Again, as with letterhead, this allows
you to use the same business card design for multiple businesses,
persons, office departments or physical locations within a
You may decide however that you need more professional cards,
and decide to take one of these options:
1. Create your business card (or whatever marketing materials
you have) on your computer and then send it via e-mail to
the local printing company where they can print it on their
high quality printers.
2. Visit this site to get your free business cards! The company
will send you 250 free, quality business cards.
I currently use these cards for my business, but I do pay
a small fee so that their advertisement is not on the back
of the card. They truly are a tremendous bargain, especially
when you can go online, create your card online, and order
Give it a try (250 free business cards).
Where can you find more programs like these?
The programs we just talked about are just a few of the programs
you will find listed in the "Checklist
for Business Success".
But don't worry, we're going to cover dozens of additional
topics in this report too. But for now, we want to cover just
a few more of the more advanced and exciting concepts in computer
technology and Internet marketing! For complete details on
many of the subjects mentioned in this book, you will need
to read the book on computer software basics or Internet marketing,
but let's keep looking at some of the latest technology for
New personal web sites are like having an online personal assistant.
Let's take a look below at the office of the future, here today!
You will see what tools you will have at your fingertips through
the Internet, no matter where you are or what time of day or
night it is!
Take a quick glance at the web site snapshot (image) above.
You can see how very useful this new personal (office) web
site will be to you when you start your day.
Here's what you can do from your new office:
-Send an e-mail.
-Read your e-mail
-Access your address book.
-Access your to do list for the day.
-Access Your personalized calendar.
-Ability to make phone calls online.
-Ability to send faxes form your web site.
-Access a filing cabinet to store your important documents.
And of course much more. You can even send faxes from this
site. Or check the weather, your stocks or the news. All of
the important stuff. Of course you can add links to other
web sites or applications and have them load automatically.
Such as your word process or your letterhead in your word
processor on the screen as we discussed, or any other program
you may want to use.
Make it easy to find any information with your Internet office.
The first place you should start is by setting up your contact
list on the computer. Here is what you will see on the screen
when you start up your computer and look to find a name, phone
number, e-mail address or web site!
You can set these tools up from different vendors, but here
are the ones we like. This is just one of the tools we want
show you that are include in a tremendous program called Siteblast.
We'd like to show you how it works, but because images like
the one above are so large, we have created a separate document
for you to read and (or print and read) that talks about this
service. The links is below.
If you would to build a web site with this tool now, you can
build a free web site like this one for evaluation purposes
It truly is an example of future of website technology available
today. Then come back when you're ready to start marketing
and selling your products and services on the Internet and
want to learn how to get these tools for free!
You can click here to print
and read about setting up our Internet based office with Siteblast.
It is in PDF File format as well, so you can print the document
The basic tools discussed in this document are as follows:
-Setting up your "to do list" on the Internet.
-Setting up a shared calendar on the Internet.
-Setting up a shared "to do list" on the Internet.
-Setting up your new address book on the Internet.
-Setting up shared chat lines for team/sales support
-Setting up shared discussion boards team/sales support
-Setting up your voice mail on the Internet (answering machine).
-Setting up an e-commerce based web site, to sell products
-Setting up shared letterhead, fliers and business card templates.
-Setting up a shared directory of all other important documents.
Of course you will want to create shortcuts to these programs
on your desktop to save time and effort. Send me e-mail and
I'll send you the instructions on how to do this.
Postmaster - an online contact manager, tickler and e-zine system.
Here's another solution for keeping track of your clients and
a whole lot more. As you know, In any kind of business, you
need be able to track your clients, vendors and other contacts.
You need to know who you talked to, when you talked to them,
when you should follow up with them again, and then how to quickly
reach them, via phone, cell phone, fax, e-mail or even your
e-zine or newsletter.
As I've mentioned, one of my
goals in life has been to organize my customer list and automate
my marketing campaign with a newsletter and tickler system.
A few months ago, I discovered
a program called Postmaster. Postmaster is my dream come true
- an automated marketing system, including an address book,
tickler system and an automated e-mail responder, which is
in effect my new, automated newsletter or e-zine!
The software tracks the following
information for me:
·Birthdays and special events
·Personal information, such as names of spouse, children etc.
·When I should follow up with the prospect with a letter
·A chronological list of when I talked to the customer and
what we discussed, going back in time as long as I wish!
I enter all the information about
the customer one time, and it's there forever. If I can't
remember how to spell a contact's name, I simply enter the
first few characters of their last name or e-mail address,
and it pops up with all the names that start with those characters.
There are certainly many contact managers available today,
but the benefits of this program is the fact that I can then
sort or search by most of the above fields and market to each
of those sorts or searches via e-mail and my e-zine, or eNewsletter!
Here's a summary of the program,
and we'll talk about the e-mail e-zines at the end
of the review.
The address book:
The address book tracks all of the details as mentioned above
for addresses and phone numbers, etc. If I'm not at home with
my computer but need to work,
I set up my computer at home for remote control, so
I can call my computer via modem and then I can access the
information from my computer at work! If you choose the Internet
based version, you can access your information from any Internet
ready computer. What a time saver and convenience if you travel!
The tickler system:
The notes section will allow
me to track when I talked to the client and what I talked
to them about! The system allows me to keep almost unlimited
notes in a word processor type application that automatically
enters the date when I open the file, and allows me to enter
in the data. Every time I open that respective contact, say
John Davin, the system moves the oldest data to the bottom,
and I can enter new information at the top.
Here's how it looks, with the
oldest contact information at the bottom of the file.
And here's how you should track the customer information,
with the oldest news at the bottom of the page.
Notes for Bill Smith:
Bill finally signed up for for my business! Glad I kept sending
him e-mail via my new automated e-mail responder. He'll thank
me later! Guess I better enter his name in the automated e-mail
newsletter for people who've signed up to help him build his
Talked to Bill, said now is not a good time financially. He
has e-mail now. Cool. Still keep him on the list he says.
Entered him in postmaster for the free newsletter. He'll get
52 messages over the next year, one each week telling him
about a new aspect of the program. We'll keep working on him,
since it's just a matter of entering his name in the database.
Talked to Bill about my business AGAIN. He said wait 6 months,
so I will.
Asked me to fax him more information, he does not have e-mail
Talked to Bill about signing up for my new business. He said
no for today, but said I should contact him again later. He
wants me to fax him more information. Have put it in my task
manager/scheduler for tomorrow. Wish I had an easier way to
send him this data.
The scheduler keeps track of my meetings. I simply look
at the calendar, choose the day and time of the meeting, and
set a timer to go off on that date. Easy to use, it saves
you a lot of time and a lot of embarrassment from forgetting
meetings. I also use it as my tickler system for sales.
The tickler system:
It's important to realize the importance of special
events like birthdays and wedding anniversaries. In any marketing
campaign, you want the customer to feel that you know him
or her, that they and their family are important to you. What
better way to do so than to automatically send them an e-mail
birthday card each year? When you add your customer in your
postmaster system, be sure to ask them for this information
so you can start the process correctly right from the beginning.
Enter the date of their birthday as a
flag so that on that day, you get a notice telling
you to contact them.
There are plenty of programs that will allow you to send a
free birthday or anniversary
card, right from the Internet, at no cost to you. You might
even go so far as to enter them in a program like http://www.reminder.com
that takes care of the project for you. It's too easy, for
such a kind thought. You should feel guilty for considering
this easy to use marketing tool!
The automated e-mail responder and e-zine manager.
The real beauty of this program is the ability to set it up
as an e-mail responder and subsequently an automated e-zine
and (e-mail based newsletter).
Everything is completely automated, from start to finish.
I can tell the system to check my e-mail, and look for key
words. For example, if it sees the words "subscribe newsletter",
then the system automatically grabs their name and e-mail
address, and does 3 things.
First of all, it automatically sends them a welcome e-mail
letter, with information about how to get a free website with
coolebiz! Next, it adds their name to the category called
"newsletter". Finally, the system starts sending
the customer a series of
e-mail messages, automatically, without me even knowing
about it! Here's an example of how I write one of the messages
that the system will send out to the prospect!
Why would you need this system?
Well, first of all, you can automatically maintain, track
and contact all of your prospects and customers from one program.
In addition, all of your scheduling tools and appointments
are in one program and one location. Even if you're out of
the office or on vacation, you can still access it via the
Internet if you purchase the version of the software that
is stored on the Internet. Now you're able to access it anytime
you have access to the Internet, from any location! But that's
just the beginning! What we've mentioned so far is great,
but keep reading, it gets better.
Why do I like the system?
That's easy. I can set up as
many different message categories as I like, which means I
can maintain as many different mailing lists, autoresponders
and e-zines as I need, which is of course one for each affiliate
program! I can even copy members of one group to another,
and quickly send them all an e-mail by simply sending e-mail
to the group. Remember how I said it's just as easy and the
cost is the same to send e-mail to one person as it is 10,000?
That's because I own Postmaster!
Finally, if you've studied sales and marketing, you may know
that you have to make contact with the average person 7 times
before they make a purchase from you. Of course it's worth
your time to make a lot of long distance calls if you're selling
an item with a huge markup, or building a downline, but usually
it is not cost effective. A better plan is to take the time
to create an e-mail based newsletter for your customer list
and start sending out a free weekly or monthly newsletter!
This will help build new business
and repeat business. If you also have customers and downline
members who are not very active, you will be surprised at
how your customers and downline members come alive and start
showing interest again, and how many sales you and your team
will start to make. You simply need to keep your products
and services in front of them on a regular basis, with free
educational and motivational. Everyone likes free stuff too,
right? If you can throw in some specials or freebies that
would be great too.
In the old days, you had one
product and sales was a numbers game. You had to take a lot
of "No"s to get a "Yes", a sale. But with
new technology like Postmaster (if you work it right) you
start out making contacts as friends, feeding them free information
along the way. By the time you hit them with a hard core request
for a sale, you've already sent this person dozens of messages
about you, your ideas on quality products and service, and
the prospect already knows you and trust you. They have a
much higher probability of trusting you at your word that
this is a sound program or product, and probably will sign
up right away if they need the service or product.
Of all the marketing programs
you could implement, this is the number one program that will
provide results both in the short run and the long run. It's
a priority. Buy it now, learn it,
implement it to educate and motivate your team and
your customers, and reap the rewards!
Because the program automatically
sends out the letters for you, and all you have to do is study
the new products on the marketplace, write articles about
the programs, copy them to Postmaster, and send out a regular,
automated, professional newsletter with interesting information
for the users, why would you not do it?
The basic premise is that you educate your prospective clients,
giving away free, valuable information, and then be ready
to close the sale. It's about building relationships and keeping
in touch with those relationships. Of course there are many
marketing plans, but the one we present here is one of the
very best ways to market for repeat sales on
the Internet. In this plan, the true goal should be to provide
free information and education about a topic or product at
no cost, thereby introducing yourself to the customer, allowing
your company to establish credibility with the customer for
the company and its products, then is ready, willing and able
to deliver a quality product when the customer is ready to
buy. That's the goal. Follow that rule and you've made a sale!
But of course you have to have your web site ready, so we
will address that topic now.
Setting up your new web site to share information and make sales
Creating your business web site.
Now, on to actually building your own business web site. This
step can be confusing only because there are so many ways
to build your web site today. So many in fact that I wrote
an entire book.
Download our book on building web sites here.
You can download that book here.
After working with hundreds of clients at different skill
levels build their web pages, I have found there are 3 paths
you can take.
1. Have someone build the entire site for you from scratch.
2. Lay out your web site on paper and find a template to save
time and money.
3. Do the entire site by yourself from start to finish.
In either case, I suggest you do two things.
1. Go out and look at the competition, and save their sites
to review and to share with anyone who helps with your site.
Purchase pre made Web site templates
to save time and money.
2. Visit sites that provide web site templates (e.g. http://www.talking-templates.com)
to get examples of what you want your site to look like or
to actually save money on web site design, images and layout.
Actually, I do suggest you visit sites like this one to see
how easy it is to build a web site.
Build your own web site for free to evaluate the service here.
This way, you can do it all yourself first, get your feet
wet and understand what it takes to build a web site. That
way you'll know what is involved for your web site designer,
and be able to know what to expect, time wise and also cost
wise. Seriously. Even if you plan to hire someone to build,
edit and maintain your site, I advise you and anyone else
to start out with the easiest free (or 10 day trial) web site
builder you can find and do it yourself first, then turn it
over to them professionals if necessary.
Either way, you need a game plan and an outline for the web
site to save time, and make the best web site possible. Here
is a highly effective game plan. Take 10 legal size pieces
of paper, label each page as page 1-15, then go back and label
each page, as Home, About us, Our products, Ordering Information,
and more, until you have all the pages named and laid out
the way you want them. Of course you can use more than 10
pages if necessary, but keep it simple.
To save time, you can even cut pictures out of your existing
brochures or newspapers or magazines and paste them on each
respective page to get an idea of how the site will look.
More importantly, you will know how it will work for you and
Again, to get additional ideas for your web site, you should
certainly go out on the Internet and look at web sites that
are similar to yours before you start to see what they have
done, learn from them and improve on their ideas. Take the
best ideas and leave the rest. In any case, do build a mock
up web site on paper to save time and money.
I suggest you fill out the checklist found in the my book
listed above, even if you do have someone else make your web
site. It will save you time, headaches and money. Once this
is done, you can still contact a professional Web site designer
if you still feel you need help. However, you might just find
out that your skills are better than you thought, and you
have saved a lot of money.
Or you may find that you can do parts of your Web site and
you let someone else do the things you cannot do. My feeling
about this all this: Unless you have more time than money,
I would not take the time to learn HTML, Java and the like.
Use a website creator service (software based or online) or
utilize the many free scripts (forms for example) we show
you in the book on creating your own web site and go from
Bottom line: If you don't feel comfortable doing any of this,
just print the checklist and do the best you can filling it
out and hire someone to make your web site right off the bat.
Then you can get on to marketing and producing your product
and making money! That's my 2 cents worth. To learn more about
this decision, be sure to read the book on creating your own
web site and promoting it.
Setting up your web site to accept orders via the Internet!
Now that you have automated all of your personal tasks, let's
talk about putting your marketing plan on auto pilot to save
time and create an explosive growth in sales. Actually, we'd
better make sure you're ready for the business once it comes
through the Internet, so let's talk about accepting payments
automatically via the Internet first.
Let's start out by talking about accepting credit cards. You
need to know foremost that it is so very, very important to
the success of your business to be able to accept credit cards
and bank drafts on your web site. Statistics show you will sell
65% more product from your web site if you do accept credit
cards. We cover this topic extensively in another chapter in
the book, and in the interest of saving space and paper we will
not insert the entire chapter here. However, we do want to make
a few very important notes on the following options all the
- Accepting credit cards.
- Accepting electronic checks.
- Accepting additional forms of payment.
Accepting payments over the Internet
If you want more sales with less hassles, it is very important
for you to automate this process. There are many ways to accept
payments over the Internet, some more expensive than others
and some more complicated than others. You will want to review
the chapter on building your own web site for more detailed
information, but here is a summary of the process and your goals
for setting up an e-commerce based web site.
First, the process is as follows. The customer visits your website
and reviews what you have for sale. The customer then chooses
items he/she wishes to purchase, and places them in an electronic
shopping cart. The customer can then add or remove more items
from the shopping cart until they are ready to check out and
pay for the items. This is called the check out procedure, just
like what you do when you go shopping at the supermarket.
Now the customer provides information to the website such as:
·Customer name / Phone #.
·Billing Address of customer.
·Shipping address of customer.
·Shipping method - overnight, 2nd day, ground, etc.
·Payment method - credit card, electronic bank draft, etc.
At this point, all taxes and shipping expenses are calculated.
Next, an electronic invoice is generated, sent to both the vendor
(website owner - you) and customer via e-mail. Payment is collected
via credit card or electronic draft check. Once the payment
has been deposited in your account and verified (to protect
you), the product is then shipped to the customer. In the case
of electronic draft checks, the product may not be shipped to
the customer until the check has cleared the customer's bank
and been verified as being officially deposited in your bank
All in all, the system offers a great amount of flexibility
to both buyer and seller and makes buying and selling products
and services an effortless task. Of course there are additional
benefits to operating your store on the Internet and being an
IBB (Internet based business), but one of my favorite concepts
I often point out to people who tell me they want to open a
second, third or fourth store location is this: "Why open another
brick and mortar store when I've shown you the costs and benefits
of opening a new location on the Internet?" This statement alone
sells more web sites than any other, and it even convinces some
people NOT to open a retail store.
review the book on e-commerce for a full review of the benefits.)
The basic benefits of e-commerce are:
·Customers can shop 24 hours per day.
·Customers can perform complete research on products.
·Customers can print out specifications and compare with other
·Customers can save money by not paying sales tax (depending
on state laws).
·Customers can shop from the warmth and comfort of their home
·Vendors can offer convenience, product information, and great
·Vendors can offer a wider variety of product for sale.
·Vendors can drop ship products.
Again, because the Internet is a relatively new concept to most
people, for these benefits to be realized, you need to be able
to make it very convenient for them to buy from you, particularly
when talking about how you accept payments for your products.
Accepting credit cards from your web site.
There are many ways to accept payments via credit cards from
your web site. Some of them even allow you to do so without
setting up your own merchant account, and they are listed below.
You can also get a free book on the subject here.
If you'd like to build your own web site in about 30 minutes
with no obligation, this site is one of my favorite web site
builders that also comes with a shopping cart and the tools
to accept credit cards. I suggest everyone starts by building
a free (trial) website here, complete with shopping cart and
Click here to build our demo web site.
It is a complicated process, and the details can change quickly,
so we would prefer to send the latest, greatest information
via e-mail when you request it. Just send e-mail to: email@example.com
and enter "merchant account" in the subject line.
Accepting checks over the phone:
If you don't understand accepting bank drafts, keep reading.
If you'd like to be able to accept bank drafts, just visit http://www.checkman.com.
Just know that it's easy to accept checks without actually seeing
your customer. Anyone with a copy of CheckMAN!", a computer
and a printer can legally accept a check via Phone, Fax, Email
or the WWW! It's now Faster and Less Expensive than you would
ever think! We have been successfully accepting this form of
payment with tremendous success! Say Good-bye to the high credit
card merchant account fees! With CheckMAN!", you will have absolutely
no recurring fees, or monthly charges! Your only other expense
EVER will be to purchase blank checks! (About 5¢ each!) With
this State-Of-The-Art program you can even print checks drawn
on your own account ready to be signed made payable to who ever
you would like.
The Internet is not the only way you can accept payments of
course. The software also allows you to take a check via phone
or fax. All you have to do is ask the customer for the information
from one of their checks, including:
-The customer's name:
-The bank's name:
-The routing information:
-The checking account number:
-The check number from the account:
Of course, do not forget the amount of the sale, including shipping
charges and any taxes that may apply. Here is an example of
how it works: You simply print the check from your computer
onto a laser printer, and deposit the check into your checking
account! It s that simple! The customer can even fax a voided
check to you if that is easier for them. Here are a few words
of caution however: You may want to wait for the check to clear
their account to protect yourself.
Still, there are some major benefits to accepting checks this
way. For one, it allows you to make sales that you might not
otherwise make, specifically to people who do not have credit
cards. In addition, the checks you print are also less expensive
than accepting credit cards. I've used programs that cost as
little as 3 cents per check! All in all, this is a good start
for anyone accepting payments for a product, via the Internet,
fax or phone.
The only limitation of accepting checks is that you do have
to wait for the check to clear at the bank, which is particularly
bad for anyone who wants to sell information or e-books via
the Internet, because anyone who wants to buy your e-book usually
wants to read it right now, and won't buy if they cannot have
it in a matter of minutes or hours at most. For selling e-books
and such, you need a better solution, and it's called Clickbank.
Accept payments via Clickbank
is probably the fastest and easiest way I have found to quickly
and easily sell your products on the Internet, especially if
1. Not wanting to set up your own merchant account.
2. Wanting to sell information based products (e-books/e-zines).
3. Wanting to set up an affiliate based program to allow others
to sell your products.
ClickBank is service used for online billing and distribution
of information based products. It is a marketing solution used
by thousands of web businesses that deliver unique products
and services over the Internet, by web page, attached files,
or email). Their payment technology lets any web business (a
seller) automatically pay sales commissions to any other web
business (an affiliate) that links a paying customer to the
Clickbank bills the customer, pays the seller, and pays the
affiliate. All in all, Clickbank is an easy to use, easy to
promote service. What that all means is that if you want to
pay someone to sell your products for you and you want to let
someone else collect the money for the sales, track the commissions
and send out the checks to both you and your sales people, Clickbank
is your vehicle.
In my humble opinion, it is the easiest way to sell items via
the Internet, if you don't mind paying a slightly higher fee
per transaction. But the simplicity of the program and the opportunity
to have others sell your products for you make it an easy selection
for many Internet marketers.
Of course there are additional programs out there that offer
this service. If you're interested in more information about
allowing others to sell your products, send me e-mail and I'll
send you an update! Just send e-mail to: firstname.lastname@example.org
and enter "reseller info" in the subject line.
Accepting payments via Paypal
Paypal allows Internet users with an e-mail address to send
and receive money electronically through the Internet. The program
is free for non-business entities (at the time of this writing)
and charges a small fee for business users. This program is
truly useful for anyone who wants to pay a bill, send money
to a friend to pay for a movie, accept money for a sale or any
other need for transferring money.
If you sell subscriptions, you will find this program especially
useful. The program even allows you to collect money for subscriptions,
and generates names and passwords for your subscribers! With
a little work on your end you can set it up so it's all automated
and a hands off, no labor operation.
Not only is the program a great concept, but I also believe
the company is an example of an aggressive and progressive marketing
concept. The company is experiencing tremendous growth, with
this main concept: Instead of spending millions of dollars on
advertising, they pay for referrals, plain and simple. They
start out by paying the person who referred the customer $5.00
and they pay new customers $5.00 to sign up, so everyone wins.
These costs are well below the standard costs of customer acquisition
today and they are signing up people like crazy. When I talked
to customer support at Paypal today, they mentioned that they
had 4,000,000 users after being in business for just a few short
years. I said FOUR MILLION USERS! That means the program will
become a standard in the industry. In fact, they are even one
of the few Internet companies that plan to actually have an
Those are just a few options for completing the sales transaction
via the Internet, but here are a few more ways to complete the
sales transaction on the Internet.
can sign up for a Paypal account here.
Top ways to promote your website off the Internet.
Here's a quick list of simple ways to promote your website off
of the Internet, followed by more complex marketing tools, complete
with explanations. But remember one thing. Working for referrals
is the number one effective and lease expensive mode of marketing,
on or off the Internet. More about that in a bit.
Placing your web site URL on or in:
1. Place your website address on your letterhead.
here for letterhead tips)
2. Place your website address on your business cards.
here for business card tips)
3. Join a referral or leads group in your community or
(Click here for referral
4. Run small classified ads in the local penny shopper
How to run small classified ads in the newspapers and magazines.
If you do decide to use one traditional marketing tool, be sure
to check out this resource! One of the best ways to get the
word out is still to spend a bit of money and place display
ads in the papers and magazines, or better yet, small text based
classified ads in local newspapers or penny shopper type of
community newspapers. Try to get your best value and do it quickly
by making one call to one vendor and AUTOMATE the process! With
this service, you can also target specific target markets as
well, such as college newspapers only, etc. Place your ad in
thousands of newspapers across the country for one LOW PRICE
here to make one order!
Other ways to find the newspapers to advertise in:
If you wish to look up the magazines one at a time, another
great source is Gebbie Press, which provides a list of America's
newspapers and magazines broken down not only by state, but
also by industry and other categories! My advice is to visit
the public library and find this book instead of spending the
money on the programs you see late at night on television telling
you they have the lists of thousands of newspapers. They may
be marketing guru's but I ordered the package and was not impressed.
It looked like they had a copy machine making copies of the
book and forgot to put the papers straight in the copy machines.
All you get is a name and a phone number and that's not enough.
Just a personal opinion, it's simply not worth the money unless
you cannot get to the library or they don't have the Gebbie
Press book at your public library.
National Mail Order Association
If you also decide to utilize direct marketing tools, be sure
to visit The National Mail Order Organization. They have all
the information you'll ever want related to direct mail campaigns,
including mailing lists, mailing materials and more. http://www.nmoa.org
Standard Rate and Data Services (SRDS)
If you do wish to use standard media, please check out the useful
data at Standard Rate and Data Services (SRDS), which will include
sources and rates for most standard mediums. These standard
mediums are magazines, newspapers, television stations and more.
5. Advertise to those with similar interests; start with
related trade publications.
Another best bet is to advertise in trade magazines, which
are magazines specific to your target audience. A great source
for trade magazines is this site: http://www.tradepub.com.
You can even subscribe for many of these magazines on-line
while you're at the site if you 're interested in the magazine.
If you need a sample copy, try writing to the company for
a free issue. Be sure to explain that you are considering
advertising in their publication, and ask them if they can
send you a complimentary issue.
6. Write a weekly article or series for the local newspaper
or special interest club.
7. Write your own book and have it published, like this
8. Become a guest speaker on a local radio show, and talk
about what you know!
9. Give a presentation at a local group or special interest
If you do plan to be a speaker, I highly suggest you visit
Toastmasters to prepare yourself for speaking or visit my
friend Jonathan Jones at Dale Carnegie St.Louis to take a
Dale Carnegie Course on High Impact Presentations Intensive
training that concentrates on developing presentation skills.
Participants learn methods for planning and delivering effective
presentations, as well as how to respond to questions from
audiences, the media, and in impromptu situations. Each participant
is videotaped and receives personal coaching.
You can also subscribe to the Dale Carnegie Newsletter I administer
to learn more about the company and how they have built such
a great reputation as being the place to go to learn how to
become a great speaker.
It's a great source of information written by my friend Jonathan
here to subscribe.
Additional time saving options for taking orders and selling
Of course you can do all the work yourself an e-commerce based
web site. But here are a few more options to simplify the ordering
1. Hire someone to do it for you. However, you'll have employees
and the responsibilities that come with employees. I've been
an employee and employer (20 years), so I see both sides, and
this is not my best option.
2. Contract with a company for the entire fulfillment process.
From answering the phone to taking the orders, to packing and
shipping the product (or drop shipping the product) and more.
There are plenty of companies that will do this for you, from
start to finish.
3. Opt for the affiliate based marketing plan, which we will
explain in detail. Affiliate based programs are the most exciting,
cost effective, easiest way to sell products on the Internet
Let's review these three options. One excellent option is to
take orders from your customer via an e-commerce solution on
the Internet, and let the computer do all the work. The customer
simply pays via credit card and you keep all the profits.
However, the world is not always perfect, and the customer may
not always be willing or able to pay via credit card or at least
not on the Internet. Or you may have a more complicated product
to sell that requires contact with a person. Thus, you may want
to offer the customer a solution that allows them to talk to
a live person to close the sale and take their payment.
You'll still get the sale, you ll just have to either be flexible
with your schedule and be available to talk to the customer
whenever they want to talk to you and give you money. Or you
can earn a little less money in the process and hire a professional
service to take the orders for you.
Personally, I prefer the latter. I am the kind of person who
loves to talk, which would keep me from writing books and making
more money, which is bad. So, if you love people, are a great
salesperson and don t have other projects going, by all means
offer a phone number where they can reach you and personally
take the order! You ll have fun, close the sale and perhaps
make a new customer or friend for life!
But if you're like me, and you want to spend your time developing
a product and let someone else do the work of selling, collecting
the money, shipping products, taking care of warranties and
paying commissions, here are the options.
Hire an employee to take your orders.
This is the most complicated option, and you should contact
someone at sba.gov or score.org to explain the benefits and
responsibilities to you of hiring employees. It's a major job
to have employees with the responsibilities of taxes, scheduling,
training and more, but it is the only option for some of you.
If you go this route, you ll want to set up a script for the
person answering the phone for sales and show them the ropes
for the tasks you expect them to perform, such as answering
the phone, taking orders, accepting credit cards, making deposits,
shipping products, etc.
We would then also have to open a lot of discussions of taxes,
outside VS inside salespeople and more, but that's all we'll
say about employees for now, because this book is oriented toward
using technology for small businesses rather than about running
a business, and we'll focus on other options.
Find a company to market the product and take your orders.
Your first other option is to find a company who will take care
of all the fulfillment tasks for you. Such as answering the
phone, taking orders, accepting credit cards, making deposits,
shipping products, etc. There are many companies ready, willing
and able to this for you. They are called fulfillment companies.
You may make less per sale, but if you're good at marketing
or coming up with new products and services, this may be a good
option for you. First off, you'll need to interview different
companies to see which one can offer you the best services at
the best prices. Here are a few things for you to consider.
Make sure the company offers an incoming 800 number, which the
company will probably already have. They'll simply set you up
with an extension off their 800 number, that will look like
a private line to the customer.
Next, you'll have to set up a sales pitch script for the person
answering the phone for sales. Make sure you role play as the
customer as a test, to make sure the salespeople are knowledgeable
about your product, and competent to represent you. You may
even want to call in and make an order without the them knowing
it is you, to see if they're doing a good job of representing
you and your products.
You'll need to offer adequate training so that they know enough
to talk intelligently about the product and to take the order,
but not enough to say the wrong thing to lose the sale or send
you to litigation for misrepresenting your product or service.
Instruct them to tell the customer they are only here to take
the order, and if the customer has questions before they order,
they need to view your website for the information they need,
or they can contact you via e-mail or your phone (if you wish
to offer that option).
Next, you'll have to go over pricing, ordering, payment and
refunds information. You should be able to accept Master Card,
Visa, Discover and bank drafts, as we've already discussed.
Working with an affiliate based marketing plan.
This is the hottest marketing tool ever, but before we cover
the affiliate based marketing plan option, let's talk about
how to put your marketing campaign on auto pilot for increased
sales and profits.
Setting up the tools to place your marketing campaign on auto
Now that you know how to accept payments via the Internet,
your goal should be to put your marketing campaign on autopilot.
It could even be so automate that you regularly receive e-mail
messages in your mail box with an invoice, and a payment from
your customers, without you even knowing the customer was
shopping at your web site! Of course, not all businesses work
this way, but you should still keep it in the back of your
mind as a goal.
Here is one example of how this works from the author, so
you know it happens.
John Davin's example of receiving money
for sales without even knowing it's coming.
This happened to me just today as I was rewriting this chapter!
I received an e-mail message from Paypal stating that a person
had just sent me $99.95 for my book with their 1 hour personal
Now, I did not recognize this person's name, but there is
his money, sitting in my checking account. I did not even
advertise the book yet, and had not even talked to him about
Only when I sent him e-mail with the book did I find out how
he found out about the book. He replied that he had met me
at a seminar in Texas for Handtech, where I had been lucky
enough to speak, and he remembered me and wanted to see what
I was doing now. He looked up my name on the search engines,
found my website and ordered the book, plain and simple, without
any assistance from me.
You can have this happen for you too, but it does not happen
by luck or by sitting back on your laurels. I sold the book
and earned almost 100% profit on the sale because I worked
hard to get to that seminar (they actually flew me there)
and I made a contact (that I did not expect to see again).
However, because I did my work in automating my sales process,
he was able to find me and my web site some 2-3 years later,
and automatically purchase my book without me even knowing
about it. Again, this is the kind of sale you need, and it
can happen to you too!
And when I say I made nearly $99.95, I mean I actually made
$99.95 minus 2-3% or so of the sale price for using Paypal,
which was the only expense incurred for the sale and delivery
of my book! I need to repeat that. I had no marketing cost
or distribution costs, as I sent him the book via e-mail.
What other product could you ever find that is 100% profit,
and you simply pay 2%-3% for accepting a credit card? Show
it to me and I'll sell it for you.
Using the information you have to work
for additional sales.
But what is even more important to realize, is that I now
have his name and e-mail address for future marketing campaigns.
Now I can send him updates of my e-book on a regular basis,
which will of course include information about my new products
and services that I sell.
Take a moment to really think about what I said in that last
sentence. I'll change it just a bit in case you did not catch
the beauty of the concept. Whenever I send updates of my e-book
(for which they paid me) to my customers via e-mail, not only
am I making the customer happy with the updates, but I am
also introducing them to new programs that pay me for making
referrals, such as Paypal! The beauty of this is the customer
is glad to have the update because it provides news about
what interests him and I possibly make another sale or get
paid for making a new referral for a new program. A win-win
situation if ever there were one.
In fact, if you take a look through this book, 75% of the
programs I talk about are programs and services that pay a
referral fee. So, in effect, the customer is paying me to
educate him and to read my business pitch.
Best of all, he happy is to read them as long as I share my
ideas and help him automate his life and help him make money.
But I better not push that marketing idea too far, because
you now know one of my goals for writing my books. My main
goal is to help and educate people but I am also motivated
by sales to write additional e-books and to send out updates
to my e-book because the reader learns about additional services
I offer. And they buy them because they read about it and
trust my opinions.
Consider writing your own e-book, if only to get the word
out and exposure!
That's why e-books are one of the highest profit items and
of of the hottest items on the Internet. Even if you don't
sell an e-book, you should consider writing one for many reasons.
Just the fact that it builds your credibility and keeps you
in front of your customers at all times is enough reason to
No where else will you find a less expensive, more effective
way of keeping in touch with your customers, building their
confidence in you and selling them whatever it is you have
to sell them, over and over and over. That is why we cover
these concepts in the very first chapter of the book. An e-book
is a time saving and profit generating idea that you need
to consider now, before you complete or set your business
plan in stone.
But many of you have no intention of writing an e-book. But
you do know you need to have a marketing campaign. Hopefully
you've read our book on basic marketing tools such as press
releases, search engine submittals, newsgroups and web rings
and more, but now we are doing to focus on a simple plan that
works for any small business. In addition, let us agree that
this section of the book is not written for corporations with
millions of dollars earmarked for their marketing campaign.
This book is for startup, small or mid-sized businesses. As
such, one of your main goals for marketing is to get maximum
exposure for minimum cost. Our next step is to automate your
marketing campaign with these Internet based tools and rules.
Here is the general outline for automating your marketing
1. Start by building your web site.
2. Set up an automated e-mail responder.
3. Turn your e-mail responder into a full-blown e-zine.
4. Write your own e-zine or submit articles you have written
to other e-zines.
5. Utilize your web conferencing room to make on-line presentations,
both live and prerecorded.
6. Automate and duplicate your system to increase profits
tremendously and to ultimately free up your time.
We've already set up your web site, so let's get started on
the next task at hand. Marketing.
Creating your automated e-mail marketing system.
Now that your web site is ready, your next step is to set up
an e-mail responder for your marketing campaign. We'll show
you how and what software to use in the next section on creating
your own e-zine, but you can get a basic overview of how you
can combine a contact manager with an ezine manager here.
You might be asking what is an e-mail responder and why you
need one. E-mail responders are similar to fax on demand. The
concept is that when a customer requests specific information
from you, and you use an automated, 24 hour per day service
to instantly send them the information, usually within just
a few minutes.
In a fax back system, of course your system sends them a document
via their fax machine with the details of your offer. If the
request is sent to an e-mail based responder, then your system
sends them the document via e-mail, again within just a few
minutes. Believe it or not, a good e-mail responder is better
in some ways than a web site. Here are a few reasons why: Let's
say you run an ad in the newspaper or advertise on the Internet.
If you advertise your web site address, the customer may come
to your site, get distracted by a phone call or whatever, and
leave your site without fully exploring it or buying anything.
However, if you advertise your e-mail responder, there are many
more ways and reasons for you to keep contacting the prospect
and a higher chance of making a sale.
Remember, it takes an average of seven contacts with a customer
before they purchase from you. You have a much higher chance
of making money with the e-mail responder. First of all, you
can track your advertising dollars as you can advertise different
e-mail responders in different media and publications, such
as web sites, e-zines, magazines and more.
Second, you can also let the prospect pre qualify himself with
an e-mail responder, asking them to visit different sites for
different sets of information on your offers, depending on his/her
Finally, and most importantly, now you have the customer's e-mail
address for additional marketing campaigns, which is what you
really wanted in the first place!
The beauty is that the entire process is automated. You probably
don t even know that the information has been sent to the prospect.
But the customer gets the information instantly, and as in my
case, he may even purchase your products or services from your
e-commerce enabled site before you (the vendor) even know there
is interest in your product or service.
I must repeat this statement again. Even though it is nice to
make a sale, remember the two most important reasons to use
an e-mail responder.
1. You now have the prospect's e-mail address for further marketing
2. You can pre qualify the prospect for further sales, perhaps
for years to come!
Here are a few additional reasons to use an e-mail responder:
- E-mail responders can potentially reach millions of people.
- E-mail responders increase sales by educating your customer.
- E-mail responders increase sales by improving customer support.
- E-mail responders reduce marketing costs because you save
on postage and printing.
- Your immediate response to inquiries means fewer sales lost
to your competitors.
- You save time providing static info-store hours, fax numbers,
and so much more.
- E-mail based marketing campaigns can send multiple messages
- You can use them to them to quickly test a new product or
- You can eliminate the need for additional employees.
Talking about employees, think about this for a moment and let
it sink in. Your e-mail responder is like your new employee,
but it costs you a fraction of what an employee would cost you.
The e-mail responder is simply a computer that waits 24 hours
per day for incoming e-mail messages. When a message comes in,
the system determines what person, business, or organization
is being contacted and what information is being requested The
responder then sends out the correct information to the requester's
e-mail address - usually in two minutes or less.
The person requesting information encounters no busy phone lines,
no waiting, no hassles at all, whatever the time of day or night.
You pay no employment taxes or vacation pay, and an e-mail responder
does not eat or sleep or ask for a raise. If you want to be
competitive and increase sales and market share, you need to
work harder than the competitor. Even if it's your computer
doing the work.
If you don't work smarter, you may have to work 24 hours per
day, or have someone else doing it, even if that someone else
is your computer. And you can pre qualify the prospect for additional
services and products over and over for years! That s the concept
we talked about before. You must pre qualify your leads, then
follow up over and over again with the same product at a different
angle, or even a different but related product over time.
If you're hoping to cut labor and expenses from your marketing
campaign, you can implement an autoresponder today from many
sources. Proautoresponder is just one good example, but whichever
service you choose, just get started immediately. Of course
we can show you how to get yours for free at one of our seminars
or in the affiliate information section. But if you just want
to get started now, you can just pay for it and establish your
presence on the Internet right now for less than $300 a year.
This is a perfect example of what we will be showing you down
the line - how to get your technology services at zero cost.
Basically, you can test a product, then if you like it, make
referrals to your friends and associates. After you refer enough
people you get it for free, or you can start making money from
it as well. If you don't want to mess with getting your services
for free, just buy it out right and forget it.
But whether you purchase the e-mail responder outright or get
it for free, an e-mail responder is just a part of your online
marketing campaign. The next logical step is to create your
own e-zine, and you can easily turn your e-mail responder into
an e-zine, by simply changing the name of your letter and the
content of your writing to your own (newsletter) e-zine. As
you will see, e-zine (e-mail base newsletters) are the very
b est marketing tools available today, even better than your
own web site or e-zine.
Creating your own e-zine to educate your audience.
An e-zine newsletter is simply an e-mail based newsletter you
send regularly via e-mail to educate your readers about a shared
topic of interest. Many e-zines will also include a review of
a service or product you wish to sell, and some will include
a tag line at the bottom with an ad for a related product or
service. The amount of advertising in an e-zine is dependent
on the topic of the e-zine, the readers and the author.
The number of e-zines has grown tremendously over the past few
years because they are one of the fastest and least expensive
ways to become successful on the Internet. You can easily make
large amounts of money sending your advertisement to a large
list of names you have purchased for your e-zine, but you must
be careful to avoid building a reputation as a spammer, someone
who sends unwanted or unsolicited e-mail.
The true ultimate goal of an e-zine is to build a small but
loyal audience! To create a reputation as being the expert of
a specific field, building a tremendous amount of exposure and
traffic for your web site by giving away free information, then
making repeat sales of related products and services.
Of course you don't have to do this exclusively on the Internet.
You can still get publicity the old fashioned way by offering
to be a guest speaker on television, radio, and for local groups.
You can also offer to provide free articles to magazines and
newspapers as well. These options all work well, but you can
simply reach larger numbers of people, less expensively and
faster with an e-zine.
Another concept that is working today is providing free articles
to web sites and e-zines to build credibility for your knowledge
and to increase traffic and exposure to your Web site. Many
of today's e-zines have thousands or even hundreds of thousands
(some even have millions) of subscribers. You can get in front
of these people very quickly and inexpensively if you create
your own content and distribute it via e-zines, newspapers and
I'm sure you realize that with the sheer numbers of readers,
it is easy to make sales just by sending your ad to any of these
e-zines. Just because there are so many people reading your
ideas or the ads. Just imagine the recognition and possible
sales you would make from 10,000 or more people reading your
e-zine, or an article by you in an e-zine.
But again, the most important thing is the loyalty you can build
with an e-zine. If you put out a quality e-zine and have done
a good job of producing useful material in your newsletter,
you should have a loyal following and a higher closure rate
for your sales over other mediums of advertising.
Why is this? Well, think about it. Wouldn't you like to send
a regular newsletter to people who know you and trust you? Would
you agree that they would buy from you over the competitor because
they trust you because of your track record? After all, you
have shown them your level of expertise and commitment to serving
them. That's what an e-zine does for you, if you are lucky enough
to know how to write one, market it and send it out on a regular
But what if you are not a writer, you ask. Well, even if you
are not a writer, you can still benefit from e-zines. You can
even still have your own e-zine. You will just have to improvise.
You can use articles in your e-zine which others have written,
and give them credit for the articles. Of course it is best
if you write a review of the articles and the concepts, just
to show that you know what you're talking about.
I still suggest that you find something you like to write about,
and write the articles yourself, for more credibility, but you
do what you can do. The reason you really want to write it yourself
is that you can send it to other e-zines to be used as articles
for their e-zines, building more credibility for you and your
knowledge, and bringing more traffic to your site, resulting
in more sales directly for you.
You will need a few basic tools you need to create your own
-A word processor to write your e-zine.
-A contact manager to track your readers.
-A program to subscribe/unsubscribe your readers.
-A program to send your e-zine via e-mail to your readers.
You can probably start out using your current e-mail program
to manage your mailing list. You'll want to start by creating
a distribution list in Netscape or a new group, if you're using
Microsoft Outlook as your mail program. Another great program
for setting up a newsletter or e-zine is Proautoresponder
However if you can spend a bit more money up front for marketing
your new business venture you absolutely need to invest in a
program called POSTMASTER, which will simplify many business
tasks for you at one time.
Postmaster is a contact manager, appointment scheduler, e-mail
responder and e-zine maker all in one. It will undoubtedly change
the way you work, and this is one of the services you will thank
me for recommending.
You can choose 2 different versions of the software:
* Postmaster - Runs on your computer.
download ProAutoresponder here.
* Bamboo - Runs completely through the Internet.
You can access
the online version here.
One great thing about the postmaster software is that it also
serves as a powerful contact manager and tickler system. I showed
you how it works above, but you can read more on the topic here.
If you would like the latest tips on the programs, simply send
me an e-mail and I'll send you a quick update. Mailto: email@example.com
with the subject: postmaster
You may also want more information on writing an e-zine and
trading advertisements with other e-zines, which leads to the
next topic. There are many excellent books on the subject and
I plan to write a complete one in the future as well. For now,
you may wish to review these resources I have compiled for you.
Simply send me e-mail and I'll send you a quick update. Mailto:
firstname.lastname@example.org with the subject: e-zines
Now, where do you find your leads for your e-zine (and your
business in general)
Everyone has the same battle to win in building a good mailing
list. Yet there are many different battle plans. You can opt
for the standard, tried and true marketing tools such as the
classified adds, press releases, taking names from your web
site with a guest book, sending e-mail to newsgroups or bulk
e-mailing to groups of people, but some of these take a long
time to work and some may even get you in trouble, such as bulk
e-mailing. There are many better alternatives to bulk e-mail.
A few examples are referral groups, opt-in lists and lead generating
systems that pre-qualify your leads for you.
My favorite is a referral group. You can learn more about them
You'll read more about that in the referral group section.
Opt in lists:
Opt in lists are lists e-mail addresses of people who have
agree to join in the hope of receiving information on a topic
of interest. Opt in lists are great marketing tools because
you can send targeted e-mails to people who are interested
in your area of expertise.
There are many sources of opt in lists, so me are free, some
are very expensive. The main goal is to find an opt in list
that is very targeted, that is, related to one topic, specifically
what you have to sell.
We do have a few caveats regarding opt in lists. Unfortunately,
many people who join opt in lists do not realize that they
are agreeing to receive e-mail from more than one company,
or that their names may be sold to other companies. They may
not appreciate your e-mail if it is not related to their interests,
so be sure to know whom you are mailing to and that they share
In addition, I've heard that some vendors who sell opt in
lists are selling e-mail addresses for persons that actually
did opt in for any mailing list. Be sure to check referrals
for anyone who is selling you these lists. I've also heard
of people who will sign up for your opt-in lists just to get
YOUR name to send you e-mail about their offers! Many times
they create false e-mail accounts and set up an e-mail responder
to send you back information, or to add your name to their
e-mail marketing campaign.
So, the bottom line is you must be very careful about using
these lists, but if you do find a good list or can build your
own opt in list, it can be a gold mine for your business.
Lead generating systems.
The pre-qualifying system is similar to the opt-in list concept,
but in this scenario, another company does all the work of
building your customer list for you. They start by finding
leads for you, then send the prospects a series of e-mail
messages to find out if the prospect is interested in your
products or services. Once they determine that the customer
does want your product or service, the system directs them
to your web site where they can then purchase the product
Work for referrals in your business... and give referrals...
This is a great option and you should consider it if you have
the cash to get started with this service. Another option
is for the service to provide the leads, and you simply provide
the ad copy, which are simply the questions or information
that is sent that will help pre qualify the leads for you.
All of the work is automated for you by the service. The system
simply sends out a series of messages that you have entered
into the system, which go out at predetermined times, usually
a few days apart.
Prostep is and excellent program for getting new leads for
your e-zine or business. You pay a set fee every month for
a set number of leads for the system. You enter the ad copy
and the system sends out the e-mails.
If you have a tight advertising budget and want to find a
way to get your leads for free, here is one solution. You
use the Prostep program, then make referrals for the program,
get your leads for free, and spend your money on other marketing
campaigns. But more about that in a minute.
Let's say you were going to use this system to get leads for
your services or products. What are some of the questions
that you might ask your prospects? What information do you
want to provide to them? Well, you might ask them general
questions such as:
1. If they are interested in making extra income.
2. How much time the have to spend on a business.
3. How much money the have to spend on a business.
4. What skills and experiences they have that would help them.
5. Any other questions that are specific to your industry
or product. E.g. If you are selling computer training, you
could ask what certifications the prospect has today, so you
know where they're at in their skills set, so you know how
to help them, and with what training programs.
A beginning Internet marketer will invariably try to sign
the prospect up right away for whatever it is they are offering,
but the main goal is to pre qualify the prospect, and find
the program you have that best fit their needs, skills and
resources. Another way to say this is to find people who really
want what you have to offer. This way, they are successful,
you are successful and everyone is happy about spending their
time and resources on the best program for each individual.
Here is a review of our marketing campaign so far:
-Create your web site.
-Set up your e-mail responders.
-Market your e-mail responder and web site.
-Turn your e-mail responder into your new e-zine.
-Purchase names for your e-zine if you can't find the leads.
-Gain the trust and respect of your clients with your knowledge.
-Make the sale, fulfill the order and make the customer happy.
-You can even sell other products if you like and drop ship
-Follow up for additional sales of related items.
I hope you're as impressed as I am with how all of these ideas
come together. Now let's add another element to your marketing
plan, a great way to pay for all of these great services.
But first a few more tips about marketing and one warning.
Bulk E-mail: The good, the bad, the ugly.
Bulk e-mail is a hot concept in more than one way... it may
be profitable in the short run, and it is probably a major
headache and a mistake. Yes. It's a way to potentially make
a lot of money quickly, but I highly advise you to avoid it.
Sending out bulk e-mail is something most new Internet marketers
investigate at one time or another. Most smart Internet marketers
decide against it because of the repercussions of making people
who received the e-mail angry. But that's where your problems
will just begin. Here's why.
Bulk e-mail is exactly what it sounds like. You purchase e-mail
addresses in bulk and start sending them out at random via
e-mail. Chances are, you'll be sending the information to
the wrong person, and they complain to those who can make
your life very difficult.
The following will probably happen.
·You may lose your e-mail account at your ISP (Internet service
·You may lose your Internet account at your ISP (Internet
·You may lose your website hosting service and your websites
·You may have your name reported to anti-spamming organizations
·You may have people sending you thousands of nasty messages
·You may have people threatening your life. It's happened
to more than one person!
People simply don't want unsolicited e-mail, and they have
a right to use the Internet without you or me sending them
All in all, when you consider the ethical side of the issue,
along with the fact that it may put you out of business, it's
something to avoid. Enough said. Be a responsible Internet
marketer, and you'll do fine. Take the quick and easy route,
and you will be wishing you had not and still wondering how
the successful people are making money on the Internet.
Believe me. You'd be better to stick with honest, basic marketing
ideas than to ruin you reputation before you even get started
with your new business! So, we'll talk about these honest
marketing tips on the Internet next, but here are a few basic
things you should do while you market off the Internet.
There are three types of referrals that generate business leads
and sales. All are excellent business tools that you should
implement in your business. All become automatic sources of
leads and save you money on advertising.
1. The referral you make or receive for a friend on a no-fee
2. The referral you make as a member of a referral or networking
3. The paid referral, or affiliate based program that is becoming
a major part of marketing on the Internet.
Remember, any referral is the best source of leads because:
1. The lead is pre-qualified by the person who makes the referral.
2. It cost you nothing to give or receive a referral unless
you set it up differently.
3. The lead trusts you because the referral comes from a trusted
friend or associate.
4. Referrals allow you to reward others for being a good businessperson.
And in a way, take business away from businesses that do not
5. You will receive more referrals as you build your reputation
for delivering excellent products and services and for providing
leads to others in your group!
Let's talk about the referral for a friend first.
1. Referrals for a friend.
The referral you make or receive for a friend or business contact
on a no-fee basis can be given in two ways. You can either do
a favor for a businessperson who does a great job of serving
clients, or you can do the customer a favor by referring them
to a great company! Hopefully you are doing both. A win-win
2. Referrals in a networking group.
The second way to give a referral where you do not get paid
for giving the referral is in an organized club, called a
networking club. Joining a network club is great because you
now have a chance to get out for breakfast, (or lunch or dinner)
and meet people who also want to make new business contacts
New web based conferencing software now allows us to have
a virtual version of the referral network for those who either
don't want to leave the home or office for meetings, or for
those who cannot leave their homes. Here is an explanation
of how you would benefit form a virtual referral group.
About virtual leads groups:
We use a revolutionary service called voice conference rooms
by Talking Communities that allows us to share web pages,
live voice conversations and even record the meetings if we
like. Our virtual network is like any other network or leads
group, but we meet and communicate through the Internet instead
of meeting at a restaurant for our meetings.
If you've never been to a networking even, here are the basics.
If you need more information, read more about how they work
What we do:
We meet 1-3 times per week through our virtual office here
on the Internet. Once in the room we learn about each other,
our businesses, what type of leads we need for our business,
and most importantly, we exchange leads with all the members.
Here are the specific steps each meeting will take.
1. Interested parties log into the community room that
represents their zip code. The goal is to have one person
present from every industry. For example, each group will
have one accountant, one web site developer, one insurance
agent, one tax advisor, one carpet sales company, etc. That
way, we have up to 35 different businesses represented.
2. The meeting is called to order.
3. New members are introduced and welcomed.
4. An informal networking period allows member to "Mill
about the room," and meet the other members of the group for
networking purposes. This lasts 10 minutes.
5. Each person takes a turn to stand up (takes control
of the microphone and web browser) and talk about his/her
business for 1-5 minutes. The speaker can show a power point
presentation or even take all member to their web page to
show off products or services or sign members up for a free
newsletter or whatever.
6. New members have an opportunity to talk about their
business, and what type of business referrals they desire
for their business.
7. Each person gives their referrals to other members
for the day.
8. A guest speaker talks about his topic of expertise.
This could be his business or a presentation on how to increase
business or other business related topics. Again, presentations
can be a voice presentation, a voice presentation with visits
to web pages on the Internet, or even power point presentations.
9. A question and answer session about the virtual
referral network is offered.
10. The next meeting is schedule and discussed.
11. The meeting is adjourned until the next meeting
is called. What you need to participate:
What you need to participate:
- Access to the Internet.
- Speakers to listen to the meeting.
- A microphone to talk to the rest of the members.
Again, in addition to the convenience of meeting from your
home or office computer, you will: Save time. Save gas to
travel. Save expense of a meal. Save the tip for the meal
at the meeting. Be able to be as casual as you like. Best
of all, because everyone saves the time of traveling, you
can spend more time talking about your respective business,
how to build more paying business for your businesses, and
to make more referrals.
Come join us! PS: Remember, because our network is virtual,
there is not traveling expense or geographical limitations
on who you can invite to be a speaker.
Of course you can start your own networking club, but I believe
you can find one on your city because the concept works so
well that there are many independent and national referral
networks in existence today. I do cover this concept in more
detail in the chapter on Internet marketing and can even tell
you how to start your own referral network. In fact, I enjoy
networking and giving referrals so much, I have my own virtual
referral group as a benefit or perk for the members of mynewoffice.
You can visit it at http://www.ileadsgroup.com.
You will can attend one meeting free and your membership will
be paid if you are a paying member of the MyNewOffice.com
I suggest you read the following press release first about
a new virtual referral group forming in your city for a complete
undrerstanding of how a virtual referral group functions.
If you are interested in additional groups, check with your
local chamber of commerce to see if they have a local group
or visit http://www.bni.com to find a local chapter of the
Business Network International club which has chapters in
most major cities.
With ileadgroup.com, BNI and chamber of commerce meetings,
it's like a having a referral network that somebody else created,
just waiting to give referrals to you!
3. The Affiliate or Referral Payment Plan
This referral option is so powerful, we are going to focus
the next chapter on this topic. If you think the leads group
is a great way to build business, wait till you hear about
affiliate based programs in the next chapter. When you are
ready to get serious about building your income, your need
to be ready to implement the most powerful marketing tool
ever, to build your business and your income.
Leveraging your time, resources and skills with the Affiliate
or Referral Payment Plan
The most powerful tool for marketing today in my mind is Affiliate
or Associate based marketing. For simplicity, I will be referring
to this concept in this book here on out as affiliate marketing.
If you have a variation of an affiliate, associate or MLM (multilevel
Marketing) program, just take that into account from here on
out. Thank you. :) Also, remember that many affiliate or associate
programs are not MLM based.
Basically in an affiliate based agreement, vendors for affiliate
based programs simply pay you a referral fee for selling their
products, plain and simple. Or you can start your own affiliate
based program to sell your products and services and you will
expand your sales force and marketplace overnight.
An affiliate based program just simplifies the process and expands
the marketplace for seller and reseller. For the most part,
to become an affiliate, all you have to do is:
- Have a good working knowledge of the product or service
- Be confident that the service is a value to anyone you refer.
- Sign up to be a reseller (affiliate) and make referrals to
anyone you think may need the product or service.
Some programs will require you to take a test for competency
before marketing the product. Some programs will charge a fee
to be a reseller. Each program is different. Just make sure
you research the company, the products and the commission program
very carefully before you start.
In most cases, the company is responsible to take care of all
aspects of running the business, such as collecting the money,
shipping the product, returns and warranty issues. Your job
is to use your time, resources and skills to introduce the products,
services and company to the marketplace and help sell the same
product, services and companies.
A major benefit of the affiliate concept for both the vendor
and the employee is that you are not an employee. You simply
receive a 1099 statement of income from the company for your
taxes at the end of the year. If you have a product or service
to sell, you may want to set up a program for others to sell
your products as an affiliate vendor.
A good part of being a vendor and selling via an associate program
is that you don't pay employment taxes or pay the independent
agent (affiliate) until they actually sell one or more your
Basically, you could have a new sales force almost over night.
A sales force who can reach people that you would never ever
reach for sales. Think about that. How many people do you know?
It is a limited number, right? But how many people do I know
that might want what you to sell, and how many of those people
know someone who might want what you have to sell? That's the
power of affiliate based marketing. As long as I am paid a commission
for a simple referral, I'm glad to give a referral.
One of the benefits to the person who sells products as an affiliate
is that they are not an employee. That means you can work the
hours you want, sell the products you want and be your own boss.
Another major benefit to you if you want to resell products
for other vendors as an affiliate is that you basically expand
the breadth of products you can sell from your web overnight
and can make more profits from more profit centers!
Making a referral can be as simple as handing out a business
card to a contact. It would include a phone number for them
to call, or a web site tied to the person handing out the card
so that when the contact visits the web site and buys, the person
handing out the card gets a referral fee.
Referrals can also be as easy as placing a banner on your web
site that is tied to you, and when visitors click on the link
and buy from the vendor listed, you earn a commission.
Referrals also happen when people write reviews of products
and services, earning commissions when people then ask for more
information and subsequently buy the product or service. Referrals
can also be earned by giving seminars or presentations in person
in web based conference rooms. If done in a web based conference
room as outlined later in the book, you can even take the prospect
to the purchasing or sign-up page after the presentation and
help the prospect complete the transaction, all online!
Whatever tools you use to earn commissions, here is a basic
outline of how to make the best of an affiliate based marketing
program for you as an individual.
-Find a personal passion.
-Find or create a related product to sell.
-Automate and streamline the sales process.
-Duplicate what you have done, over and over and over.
-Show others how to duplicate what you have done, over and over.
What a concept! You will see more and more companies using the
affiliate based marketing program in the future. Vendors realize
they could pay millions of dollars in advertising and training
of employees for their product or service, or they can pay you
and me to refer our friends and business contacts to them.
They know that as long as we've tested their services and products
and we are happy with them, we will be happy to give referrals
to our friends and associates.
We earn money for producing and the vendor makes money too.
At this point, we have a reason to become knowledgeable about
the program so we can help others. With that kind of attitude,
chances are, someone we know will need the solution the vendor
provides. The vendor likes the program because the vendor only
pays us when we produce. So everyone wins. Especially when you
and I get our marketing tools for free from making just a few
If you are interested in setting up your own affiliate program
to sell your products or services, I can show you specifically
how to set up your own affiliate based program in the chapter
on affiliate based programs. As well as a few of the top affiliate
based programs you might want to join.
Affiliate programs work... I believe they are the marketing
tool of the future.
Some of you may be wondering if this is just a fad. NOT! Here
is one statistic showing you the future of Affiliate marketing.
According to Jupiter Communications,
"By 2002, 25 percent of the expected $37.5 billion in Internet
retail sales, not including autos, will have originated on affiliate
sites." -- Nicole Vanderbilt, Jupiter Communications
And that was way back in 2002! Affiliate or referral payments
work because money (commissions) motivates! In addition, the
Internet and technology like the web based conference rooms
make are making it easier every day to share business ideas,
products and services, and to get paid for our efforts.
The computer also makes it very easy to track commissions and
to make self replicated pages for each product so that your
affiliate page looks just like the corporate main page and you
have instant credibility.
You can learn about these programs in our seminars:
Here are a few of the topics we will be covering.
-Setting up your affiliate based program.
Finding services that pay commissions for anyone who want to:
-Set up their own Internet web site.
-Set up their own Internet based office.
-Set up their own email responder system.
-Set up their own search engine submittals. Plus many, many
more business services.
If you'd like to know more about our upcoming seminars on these
products and the other products we use to automate our business
on the Internet, and how to get your services for free, just
send me an e-mail and we'll add you to our mailing list to remind
you of upcoming seminars.
Just send e-mail to: email@example.com
with the subject: seminars
The truly exciting thing is, I have at least 40+ such business
services listed throughout this book that will help you market
your products or simply save you time.
I've taken the time to research which services work best, to
find out if they actually pay on time, and then signed up to
be a reseller for each one. That's the referral business plan
guide. It does not require that you have a doctorate in computer
science, but that you have a high level of expertise in specific
area and you are able to provide a solution, by making a qualified,
sound referral. Then if you wish, you can even earn money by
taking it a step further and offering your time as a consultant
to then train the user on how to use the application. But that's
for another section of the book.
But, I do hope we can help you now, by referring you to more
than one of these programs. For services such as web sites,
automated offices, Internet access, computers, computer software,
I truly like making referrals for the service based programs,
especially the ones that help people automate or simplify their
lives. I just feel better about helping you with these services.
These are the tools I use on a regular basis and know inside
out, rather than trying to make money by telling you to go buy
a bicycle or a microwave from my website. You can buy that anywhere.
Commodity type of products do not sell well for me. I imagine
that's because I simply like working with new, high tech stuff.
But I digress. Now, if you decide to make referrals yourself,
please just remember, test the product, check up on the company
to be assured that they offer a quality service or product,
and then you can duplicate the process too! Remember, the key
is to duplicate you. You do this by setting up an automated
system, and show others how to do what you do successfully!
Earn more income when you build a team of people who do
what you do!
Some programs will also allow you to tell others about the
same agreement you have to earn commissions with the company
so that you then you earn a commission based on what they
earn as well.
Of course there are additional types of referral or associate
based compensation plans and even some MLM compensation plans.
I belong to a program for associates where I am an independent
contractor who gets paid (very well thank you very much):)
for my own personal sales and for building teams of people
who sell the same products and services.
There are many, many ways to build teams, but I want to talk
first about WHY you might want to build a team and strive
for residual income.
How to utilize web conferencing services in your business.
We've already talked about the technology called Web Based
Conference rooms and Web Based Meetings in the first few chapters,
but here are few new ways to use the rooms.
The web based conferences will allow you to:
-Make live presentations via the Internet (to one person or
-Take your audience along with you to any web site on the
-Talk to your audience live (through a microphone) while making
-Answer additional questions via the text chat mode while
you give the demonstration (or you can have an associate do
so while you continue with the presentation).
-Record your presentations for your customers, so they can
play them over and over and over.
-Record your presentations so you and your team can review
them and learn from them.
Here's a quick proposal I created for companies interested
in using technology to build income by building teams with
technology. Once you have a quick overview of the technology,
we'll take our time to truly explain all of the steps and
benefits of building your team using technology.
NOTE: I have not included it in this book because some will
not be interested in this part of the book. :)
Click here to see a sample proposal for using this technology
to train and recruit.
Here's one example of a letter I send to prospective
clients who want to learn more about how to use web conferencing
in their businesses. You will see more than one such example
in this book because I want you to see different versions
of the letter which all tell the same story, just in a different
ways. One of these letters might just have a tip that clicks
for you and takes you to the next level in your business.
So here they are.
Click here to read
the letter here.
The fact is, people really do learn more when they see and
hear you do something than if you just tell them how to do
As you can see, you can talk to other users (real voice via
a microphone and speakers), chat with them via the keyboard
or take them to your web site (or any other web site) for
demonstrations. And we're talking about more than one person
at a time too!
The Talking Communities program is an unlimited computer-to-computer
application designed to run on the Microsoft Windows platform
that allows people to talk to each other, send text-messages,
and see the same website or other presentation on their screens
from anywhere in the world. It can be used for private communication
or with large groups of participants.
Best of all, it is not necessary for others to buy a license
to talk with you.
The program allows anyone with a microphone and speakers to
join you in your Communicator Conference Room. Headsets are
very inexpensive (less than $10) and most modern computers
are equipped for them. But even if someone does not have sound
capability, they can still text chat with you and you can
place documents and web pages on their screen.
Click here to
learn more about this technology.
This technology allows you to maximize the benefits of
your skills and experiences.
I want to assure you that what we have discussed is true.
You can simplify your life and increase your income in a matter
of weeks, not years using this technology and the Affiliate
based payment plan. You just need to learn how to use the
Internet to train others to duplicate you and what you do!
Believe me, if you are good at that you do, there are people
out there who want to do what you do.
People who want to make money want to clone you. They want
your skills, tools, knowledge and success. You just have to
take the time to show them what you do to be you. Of course
you can do it over the phone, or in person if they are close
to you, but I also recommend using the web based conference
rooms so they can see what you are doing. Why? Because people
learn by seeing, not hearing. And because you can train more
than one person at a time, even if the different people are
in different states or countries.
How do you and I know it is true that people learn faster
from watching that listening? Well, have you ever heard this
saying? I know if I've heard it once, I have heard it a million
times. "If I could just be there when you do it once, I'd
never forget how to do it."
Or have you heard this old saying? "If there were only two
of me, I could get it all done.". Well, now you can show them
what you do over the Internet, no matter where they are located,
and you can have yourself duplicated once, twice, or ten times
in a matter of days or weeks.
Can you imagine how much work and money you can make once
you have a full army of you out there making presentations,
signing up people and finding more people who want to be you?
With advances in technology on the Internet, now you can easily
train others to do what you do without leaving your home because
you can actually show them how you do it, while you do it,
on the Internet.
"In fact, I believe that some day, the computer will replace
the phone, even for sales calls and other uses such as training.
We will make our sales pitches from our computers, like we
do from the phone today. We will demonstrate products and
services live through a website on the Internet, complete
with sound and pictures. We will even be able to operate the
customer's computer from our computer, so we can take the
customer to our web site and show them what we want them to
see, do, learn or order." Working and training others via
But it will do much more than just let us work from home.
We'll also use this software and the Internet to allow others
to access our computers to install new software, make repairs
to our computer and more. One of the best uses of this technology
will be others showing us how to operate our computers. To
make more sales or make presentations or whatever needs to
be done for the team.
I keep saying this over and over, but the best part of all
of this is now it does not matter where you or your clients
or prospects are located. The person you want to train could
just as easily be across the country as sitting next to you.
As long as they have access to the Internet, speakers and
a microphone, you can show them what you are doing on your
computer just like you were sitting next to them.
Again, the technology is called Web Based Meetings, and the
technology will allow you to:
-Make live presentations via the Internet (to one person or
-Take your audience along with you to any web site on the
-Talk to your audience live (through a microphone) while making
-Answer additional questions via the text chat mode while
you give the demonstration (or you can have an associate do
so while you continue with the presentation).
-Record your presentations for your customers, so they can
play them over and over and over.
Understanding the benefits of the 3 way call in business.
Have you ever heard this statement?
"You can tell me how to do something over the phone 100 times
and I still might understand it all. But if you can show it
to me just once, I'll be able to do it right away, and never
forget how to do it!" Well, they may forget, but the point
is this. It is true that you learn much, much faster if you
can see what the person is trying to teach you. This is very
true in sales as well.
Three way conference calls are one of the very best selling
tools used by affiliate programs for three reasons in this
basic scenario: You are new to a business, and you have a
prospective customer who wants to know more about your product.
What do you do? Give a presentation and lose the sale? NOT!
Your best option is to start out by having the prospect pre-qualify
themselves using your e-mail responders as we have discussed.
Then you make a follow up call to the prospect with (your
sponsor or upline) the person who brought you into the company.
Here is the way you should proceed, using the 3 way call to
make a presentation, sign up this new prospect, and learn
about the program yourself while doing so, and why!
The standard telephone with the option of 3 way calling added.
1. The expert
2. The New Associate
3. The Prospect
The prospect is the person who gets invited to the call with
the Expert and the New Associate, on the phone, all at the
same time. The goal is to have the "Expert" give a presentation
over the phone to the prospect to explain the benefits and
the opportunity with the product(s) and the company respectively,
and to then help them sign up for the services or program.
The New Associate is the person who has just joined the company
as a salesperson or recruiter or both, and has not had time
to learn all there is to know about the business yet.
The "Expert" is the person who has been in the business for
quite some time or at least knows the program and the benefits
very well and has a vested interest in the success of the
new associate, so he is happy to make the presentation (he
gets paid bonuses for sales and recruiting success by the
New Associate .)
So, the first step is for you to introduce your upline to
your prospect, building him up as the "Expert" in the industry.
Be sure to tell the prospect how lucky you both are that the
"Expert" is able to visit with him or her. Next bring up the
web site for your new product or service. Then have your sponsor,
the "Expert" take you through a complete presentation of the
product or service. And the business opportunity if you have
one and if the timing is right. Be sure to let the sponsor
mute the microphone of the prospect at least initially so
your sponsor can make a complete presentation, then open up
the microphone (or microphones) of the prospect or prospects
for questions once the presentation is over.
You will find that this works because:
1. Your sponsor is the expert and it builds credibility for
your cause. He has been in the program longer, knows more
about it and probably will make a better presentation than
you, at least for now.
2. You learn from your upline how to make a good presentation
while you listen to his presentation.
3. You have a higher closure rate because he is better at
making presentations because he has made more presentations.
4. You are earning while learning.
The 3 way call on the Internet - expanding your geographic
reach, increasing effectiveness while reducing your costs!
And another example of how technology improves business
Let's take this one step further to truly utilize the power
of the Internet.
The 3 way call on the Internet will expand your geographic
reach, increase effectiveness while reducing your costs!
I expand on this concept
in this proposal, but in the example above, even if you
don't know everything about the business because you are new
to the business, you've still just make a professional presentation
and learned about the product or service yourself. Best of
all, you earned a commission if the person bought the product
or service or joined your team.
But more importantly, imagine if you gave that presentation
in a conference room via the Internet, where you had zero
costs for long distance calls or traveling, could work with
anyone in the world who had access to the Internet, and you
could show them pictures of your product while you talked
to them about the benefits of your product, and then could
take them to your web site sign up or purchase page.
This concept is relatively new, but this new buzzword and
business solution is quickly changing the way many successful
MLM companies and Internet marketers do business. It's called
VOICE OVER INTERNET PROTOCOL (VOIP). But don' worry about
all of the fancy terminology. Just worry about how long you've
NOT been using it that is helping the competition get ahead
If you've read and heard about the many benefits of the new
web based conference room, perhaps now is the time to explore
having your own web based conference room to for sales or
to meet, recruit, train and motivate a team of associates.
Here's how it works.
The standard web conferencing room.
1. The expert
2. The New Associate
3. The Prospect
I believe the biggest use for this program will be for business
uses, such as sales and training and particularly the affiliate
and Internet marketing people. Of which I am both. In fact,
I have been working with a company called Pre Paid Legal services
to bring this technology to the corporate level.
Using this technology for 3 way calls and training is like
a standard 3 way call on steroids! Of course it's good for
you when you're the new associate, but can you imagine how
much time and money this will save you to train your team
when you are the "Expert?". And how much more money you will
make with this technology?
Can you imagine, as the expert, being able to give a presentation
with your team to many people at one time, and being able
to show pictures and power point presentations to anyone in
the world who has an Internet ready pc? That's what you can
do with this technology.
Sample articles and letters that explain the 3 way call
using web conference rooms.
Here are three different explanations of how this concept
works, and how to implement them in your businesses. Please
feel free to read all three.
article explaining how the 3 way call works.
sample letter to send anyone wanting to know how 3 way conference
proposal to that I could send out to a company who wants to
implement 3 way conference calls into their business.
Just remember, a 3 way call in a web conference room can include
more than once prospect in the conference room. The fact is,
there could be 5,10,100 or 500 prospects in the room listening
to the presentation. It's just as easy to make the presentation
to 500 people as it is 1 person. But the results in sales
will probably be much higher!
It can also be recorded and send out as an ad for the company
or service, like this! Here is an example of a live business
opportunity seminar that is recorded. http://www.talking-manuals.com/123.htm
All in all, the potential for this technology to meet, recruit,
train and educate your new sales force is like none you have
ever used before. Never
before have we had such a powerful tool as web conferencing...
to easily meet, recruit, train and motivate a professional
sales team for our respective companies. It's like having
an unfair advantage!
As we said at the beginning of the book, "Luckily for
you, attaining your business goals will be easier for you
now than at any other time in history. Again, simply because
you are lucky enough to have access to the most powerful tools
ever invented to organize, automate, simplify and grow any
So it's your turn to do it. Just do it!
A summary of what we've covered and how to measure your success.
Now, we just closed our book with a chapter on how to build
residual income with affiliate based programs and building
a team using technology, but I assure you, even if you have
no plans to work on any affiliate based program, that's fine.
You can still apply 90% of the things I've shown you in this
book to almost any business.
That said, I encourage you to read this summary of the book
and a bit of motivational insights on what it's like to have
the blood of an entrepreneur flowing through your veins and
how to work through that fact with yourself and your family
while you're just getting started and learning.
It is one of the more fun sections of the book and it will
help you relax just a bit after that powerful closing chapter.
Here we go.
Well, we've showed you how to automate many of the functions
of your business, how to build a team and even how to earn
while you learn. Now let's talk again about really deciding
what it is you want to do for your business and how to make
sure you achieve all your goals. And that you achieve them
sooner than later.
Focus, and review your checklists of things to do each
and every day.
Now that you have everyone else working for you and making
money for you, let us turn back to what you need to be doing
to maintain this goal. Then we will move on to how to judge
if you're successful, using a few simple checklists we have
You'll find many of these links from this page.. http://www.mynewoffice.com/members_about.htm
As we know, there are certain things you must do on a regular
basis to plan and build your success. I like to break them
down into 2 categories. What I call active items, and what
call maintenance items. Both are important and deserve equal
attention from you.
Active items are the things that you actively do during the
day. These items can be planned tasks or they can be tasks
that come up as emergencies. But either way, they are things
that must be done in an orderly fashion. Things like running
ads the papers or attending networking events to build business
business to paying the bills to making sales calls.
Taking a sales call from an unexpected customer can be an
example of a task you must complete whether it was planned
or not, yet it is still an active item. Active items can even
include family related tasks like picking up the kids after
In any case, you need a day timer to organize and plan these
items. Because I am a computer fan (not a computer geek),
I would choose to have my to do list on my computer. And most
importantly, be able to access it from anywhere, anytime that
I have access to the Internet.
But we've already covered
how to do that here, so we'll move on to the maintenance
items, which are not always as fun, but can many times be
Maintenance items are those that keep you from nasty surprises
and failure. An example of a nasty surprise is when your hard
drive crashes and you lose your customer list and your accounts
receivable list (who owes you money and how much).
To avoid these types of situations, you should create a calendar
that lists all of the maintenance (preventative) tasks and
keep it close at hand at all times. Then start every day looking
at your yearly calendar each day for the schedule of things
you need to do.
If you do this, at the end of the year, you'll be able to
look back at your progress in your business and know that
you moved ahead because you did make a back up of your hard
drive regularly. Or at least your most important information
such as passwords and accounting information.
Why is this so important? Well, your accounts payable is not
as important to track because your vendors certainly will
send you a statement, but people who owe you money have a
way of forgetting about owing you money. Perhaps that is why
some 70% of businesses that lose their data go out of business.
Does that catch your attention? Good. Now you see the importantance
of the maintenance items.
My main point here is "Don't be one of the people that fail
to plan and do maintenance of their businesses each and every
day, and fall flat on their faces just as they were starting
to make a good income!" Of course you need a business plan,
and to work the plan. But as important as whether you work
the business plan is whether you have the tools and automation
to allow you to really reach your full potential.
Click here for a few
of our forms that track your backups and other things
you need to do on a regular basis. Some of these things need
to be done on a daily, weekly, monthly or quarterly basis,
and include things like paying your rent, sales taxes, employee
taxes and so forth.
Again, either pick up a calendar or day timer at your local
office supply store, or set up these recurring events on your
calendar in your web site. It does not matter which way you
go about it, as long as you get it done!
Set up a system to track your success....
One of the best ways to assure your motivation and success
is to plan and track your success regularly! As I've said
before, most people do not plain to fail, they simply fail
to plan. If you don't have solid plans and goals, how will
you know when you reach them? Or at least what progress you
are making, or not making?
I can provide a basic outline for the steps to take for business
success that will provide you with a basic game plan, but
you will also want to create a template for tracking sales
and profits, and additional forms for measuring other important
gauges of success. Including such items as time with family,
friends, church and what you give back to the community and
What do we mean by that? Well, let me explain. I'm sure that
we've all heard that saying "The person with the most toys
in the end wins." And of course the, "Nobody has ever heard
of anyone on their deathbed who said 'I wish I had made more
money or spent more time at the office!'".
What we usually hear is "I wish I had spent more time with
my friends and family, and even that they wish they had gotten
to know God better." In my humble opinion, those are the levels
of success that are important. We all should ask ourselves,
how many people did I help along the way on this short trip
we call life, and be satisfied with the answer.
I truly believe being self employed allows people the maximum
time and resources to help others.
(Summary of why you want to be self employed and how to motivate
yourself to be disciplined to be automated and duplicate yourself!).
We've covered many services and goals in this book, and I
hope you feel excited about the opportunities before you!
I realize some of you may feel a bit overwhelmed with the
challenges we have laid out here to automate and simplify
(and enjoy) your life with the help of technology.
But what I say to that is: Try to remember that life is a
series of challenges, and how we approach these challenges
many times determines our level of success.
I challenge you to take these challenges in stride and keep
the finish line in sight as your end goal at all times.
If you've decided to follow our outline and make it happen,
the absolute best thing you can do to achieve success is to
stop right now, and take the time to write down your goals
and place them where you see them every day. Post your goals
where you will see them when you wake up, and when you go
to bed. Make a copy and put it in your to do list, in your
car and in your pocket.
Join us for our seminars and discussions!
Whatever you have to do to get and stay motivated, you do
it. If it means joining us every day for motivation in our
area, you do it. Make the time, plan in advance and be
there. We'll give you examples of how to be successful and
get you started, then you follow through. It's that simple.
Talking about motivation, part of my motivation for being
self employed has always been I don't want the "9:00 to 5:00
routine," "The boss is in my face again", "I can't make enough
money at this," and "I just don't have time for my family,"
hassle. If you have the same concerns, I have two things to
say to you.
First of all, you can tell I've been there, done that, and
understand it, with one difference. I've been the boss and
the employee. I see both sides.
After being on both sides of the fence so to speak, I know
both positions can be difficult. If you're employed, taking
instructions from someone else all day is hard, and working
your tail off without a guarantee of a share of the profits
But being the employer with all the responsibilities and risks
is not always easy either. It's no fun to take all the risks
and cover the bases when someone is sick or just does not
show up for work.
The solution? I don't know about you, but I want to be in
the middle. I want to be a self-employed, Internet entrepreneur!
I want my cake and to eat it too.
How about you? Do you believe more and bigger is better?
Do you still think you want to be self employed and employ
a lot of people? If so, think about this if you will.
Perhaps you're thinking you want to have the prestige of having
a lot of employees. Or you think that having a lot of employees
will allow you to never work again. If so, I would ask you
to talk to others in that position and ask if they are ever
Don't believe it? Find some of these business owners and ask
them if they are ever truly free from responsibility or worry,
even when they do have employees to cover the day to day tasks
of running a business for them. I think not. Many of these
people still work unbearable hours for the money they earn.
They are on call when employees are sick or quit, and never
ever fully get away from the stress of the responsibilities
of business and employees.
Not unless they work in an Internet based business, work on
building a team of resellers under them, or work for residual
income. The fact is, the Internet based business is the only
situation where you can work by yourself, when you want, how
you want, if you are truly organized and automated.
That is why the Internet offers you an opportunity that has
never been available before, period. There is a pot of gold
at the end of the rainbow on the Internet. You can work your
own hours and still build residual income that gives you freedom
to have a flexible schedule and to do more than just work.
And I do encourage you to "GO FOR IT" with caution and with
a few provisions. Start by making sure that you and your loved
ones understand what you may have to sacrifice to make it
being self-employed on the Internet.
Sure, there are many, many people who make a lot of money
on the Internet, but there also are many pitfalls and a huge
learning curve to making money on the Internet. Like any other
business, you still need to a map or a plan to find that pot
of gold before you go running off full speed ahead, hiring
a lot of employees and spending a lot of money.
It just might be that no matter how good the latest, greatest
business plan sounds, you might not have picked the right
business for you, or that you just might not be good at business,
period. What we're trying to say here is just go SLOW, and
don't quit your day job until you have had some success.
Honestly, bankruptcies and divorces too often accompany new
business ventures. Make sure YOU and your family understands
the stresses of being in business for yourself, and make sure
you have enough money in savings to cover your bases for at
least six months before you start on your new business. This
is a minimum, especially if you hope to quit your daytime
In my case, when I let my employees go and closed my retail
computer store after 20 years to work full time on the Internet,
my wife and I agreed that I would swallow my pride and work
part time at another job until the new business took off.
I pulled a Kurt Warner so to speak and did a job I did not
want to do until I made it on the Internet.
Examples of others who have made it big, but had to be
humble along the way...
From what I've read, a gentleman named Kurt Warner had to
work a part time job at night stocking shelves in a town 30
miles from where I grew up (Iowa City, IA and Cedar Rapids,
IA) until he made it too. As you may know, he "made it" in
football as the quarterback of the World Champion NFL St.
Louis Rams and MVP!
So when people say we ALL have to do "A bit of what we don't
want to do" to get where we want to be, it may be true for
you too. There are examples of this everywhere. But you should
not be discouraged about it, no matter what you have to do
for the short term. Just find an example of success and use
it to motivate you. You can even try to emulate their game
plan and success if they are in the same industry. But chances
are they will be in a different industry, as in my case with
Kurt Warner, and that's ok too.
For example, Kurt Warner happens to attend to my church (St.
Louis Family Church here in Chesterfield, MO), and even though
I have only met and talked to him a few times, I use his story
as motivation for my situation. Not because I am a huge football
fan (I've probably watched 5 games in full in the last 20
years) but because I very much appreciate his integrity and
how he worked nights at a Grocery store only 23 miles from
my home town of Iowa City, Iowa until he made it.
He also was humble about it, and I even read that he was happy
to earn $7.00 per hour stocking shelves because it allowed
him to keep going after his football career and to finally
realize his dream. Supposedly, he even had coworkers laugh
at him when he told them he would be a quarterback in the
NFL. Yet there he is. That's motivation for me, how about
you? If he can come back and make it big, why can't we?
But back to the topic of my wife. At the beginning, I think
she would rather have had me have regular 40 hour per week
job. The steady grind but the reliable income. But I think
she realizes it's just hard for me not to be working in a
sales related business. It is part of who I am. I am an entrepreneur,
and I cannot get away from that. I have tried. It has not
worked. I honestly believe, if you're an entrepreneur, it's
in your blood to work hard, take risks and dream about financial
My wife will tell you that I am usually up late at night,
continually thinking about how to better my business plan
or create a new chapter for my book, or even a new book! That's
because I like thinking about these ideas, and I know what
I want and I am willing to work hard to get what I want, which
is freedom to do what I want, when I want, with who I want!
Most important to me is that writing books and marketing on
the Internet brings me freedom to spend time and money with
the people I enjoy that a 40 hour job never would provide.
Some people want to use the Internet to earn a bit of extra
income to get out of debt, pay for a new car or to pay for
a child's college, etc, but I think of it as a lifestyle.
I strive to build residual income, so my wife and I can have
a different lifestyle! A lifestyle that my wife and I can
enjoy that you cannot have working a 40-60 hour workweek for
someone else. We have a 5-year old daughter and I want my
wife to be able to stay at home with her. And to have the
flexibility to go out of state to visit family and take vacations
year round, even if we have to work some while we're on vacation.
You decide what is important to you and see if fits being
self employed. If you do feel it is for you, you must make
the decision to just go for it. Then never look back. Try
to find something you enjoy doing because then it's like getting
paid to work on your hobby!
For example, I am lucky enough to get paid to share my computing
experiences and knowledge with others. Not only am I lucky
enough to make money for myself, but I also get to help others
make money on the Internet too.
It gives me great joy to share what I've learned about computers
and the Internet over the past 20 years. It is my passion
for two reasons. First of all, because I love working with
computers. But also because I believe in the saying "That
to whom much is given much is expected," and I want to help
others. Anyone who is lucky enough to live in the United States
of Iowa is one for "Whom much is given.".
So not only do I want to donate time and money for projects
that are close to my heart, or that I enjoy, but I also strive
to make a lot of money because I can do good for the people
around me with money. I do believe in tithing a portion of
my income to help others. It's only 10% of my income, and
I want to be expected to give that much, or more!
I want to expect to give much to others, especially my church.
It's something to look forward too, not run away from. I also
believe God gives to those who give, and he gives abundantly.
Not only in matters of money, but in all things.
Now, what is your passion? Find it and you're half way
I have given you an example of what I want out of life, now
you write down what you want. See how closely it matches up
with making money on the Internet and the lifestyle we've
outlined here. Then make a plan and stick to it. The final
word is that you can make a living on the Internet, but you
have to have a plan and you have to work the plan.
Just think about this. You are following the Internet pioneers
who have just recently come before you, so learn from them!
Actually, you are a pioneer too! You have a chance to make
contacts and money in ways nobody else has done before.
I suggest you find the successful Internet marketers, learn
everything you can from them, duplicate them utilizing whatever
tools and processes they use that will work in your business.
Just make it happen.
That's how I did it. Most of the ideas in this book come from
20 + years of working with computers, reading books related
to making money with computers and talking to people with
the same interests. Paying attention particularly to the people
who are really good at what they do. Why learn from someone
who does not really know what they are doing or are not making
money, right? Right.
That's my motto. If you're interested in making money on the
Internet, find the people who are making money, do whatever
it takes to meet them and learn from them. If nothing else,
buy their books and motivational tapes. Just make contact
with them when you can and learn from them however you can.
The fact is, people who surround themselves with successful
people usually are either already successful or become successful.
Decide what you want, right now.
Now it is time to just ask yourself "Am I willing willing
to do what it takes to be successful?" Then go back to the
start of this chapter and look at your priorities. See if
they have changed any after reading this book.
If so, update them. Actually, you want to to evaluate and
update your goals each and every day to keep you on the right
track to success.
that first step here.
If you want to listen to a presentation about the business
startup guide we've discussed throughout the book, click below.
In closing, I wish you good luck and I thank you for considering
me to be one of those knowledgeable and successful people,
and reading my book. I've done my best to share with you a
few of the most important concepts I have learned in the past
20 years about computers and the Internet, and you can be
assured I plan to continue to update the books with new ideas
and tips as we go.
I also hope to keep in touch with you and enjoy your success.
Many of you I will meet in person, but I also hope to see
you in our discussion (forum) section where we can discuss
these concepts and new technology further.
Until then, go set up your new Internet office, and happy
computing to you!
My best business ideas to you,
PS: Don't forget.. Go
back and get your goals started. Take the challenge!
This is the end of the book.
As you know, I've turned my computer and the Internet into my
new office, and I hope you are ready to explore ways to implement
what I've learned of the Internet into your life and business.
If you would like to order the rest of the series, click
here. We'll be covering all about web sites in the next
book, so let's get started!
PS: Just remember that this book is one of the many of the series
of books by MyNewOffice.com.
If you'd like help buying a new computer, setting it up, creating
a web site, marketing your website, or you're just plain interested
in making money on the Internet, be sure to visit our main web
site at http://www.mynewoffice.com
and order the books and services of interest to you. We'd be
happy to share everything we've learned with you!
John Davin is a self employed computer consultant for
over 20+ years. At the time of this edit, he has written
at 8 books for the computing industry.
MyNewOffice.com is his personal website that offers Internet
resources for small businesses, from startup advice to
low cost Internet Marketing and a variety of business
services. Mynewoffice.com is mainly targeted at small
businesses and Internet marketers looking for new, cost
effective ways to market their products and services.
Mr. Davin enjoys helping computer users make the most
of their computing experiences, and is available for speaking
engagements for your group or club.
He is based out of Wildwood, MO with his wife Michelle
and Daughter Alyssa.
You can contact John at firstname.lastname@example.org
or visit him at his website for his new office, http://www.MyNewOffice.com
Click here for more
books by John Davin.
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