______
How to Automate Your Small Business Into A Cash Generating Machine in 10 days.

MyNewOffice.com - a picture of the book.

 




Let's get started

The table of contents.
Contact the author.
Visit our home page.


It's all about becoming automated for life!

"I will show you how to Harness the Power of Computers, the Internet, Web Conferencing and Affiliate or Associate Based Marketing to generate more income for the flexible lifestyle you always wanted!





Logo mynewoffice.com - Start every day here!

"MyNewOffice - The Book"
"How to Automate Your Small Business Into A Cash Generating Machine in 10 days."
Copyright (C) 2004 John Davin

From our series of 8 books.

NOTE: This book goes hand in hand with our business startup checklist and guide. The checklist that helps you set up any business and keep track of your important business information and assets. Included are hundreds of additional links to powerful business tools, resources, forms and software - much of it free! A MUST FOR ANY BUSINESS! Get the checklist here.

My best business ideas to you,
Signature, John Davin
John Davin
Business and Organization Coach

TESTIMONIALS:


"Through the e-book and checklist approach, John continues to update it with the latest tools. His passion for continual development of his products increases its value daily.

I am confident that you will find at least one new tool to help you improve your business from the checklist and his books.

Jonathan Jones
http://www.jonathanjonesconsulting.com

Provider of management consulting associated with Dale Carnegie - St. Louis for 11 years with a focus on executive leadership development; and management, process, and results alignment.

A few of Mr. Jones clients: EDS General Motors, Southwestern Bell, and more.


"It's truly an amazing comprehensive list of all the points you'd need to cover in starting a business. If someone misses something, it's not because it's not included in your checklist."

Rosalind Gardner
Internet Marketing Coach
http://www.rosalindgardner.com


"If I were a High School or college instructor looking for the single most important source of information to help my students understand the depth, scope and workings of the doing business on the Internet, I'd direct them to the mynewoffice.com web site and save all the time others are wasting trying to get a grip on this information giant."

M.E. Prosser,BA, MS, PhD Publishing Co, Author:The Real Estate Primer, educational consultant, business consultant, owner: Automotive Computer Systems, The Center For Real Estate Education.


...I went from working 80 hours per week operating my computer store and endlessly managing employees and payroll and inventory...

... to working from home on my computer and the Internet.

The good news is you can apply these tools and concepts to just about any business. If you want a new office too, this is a must read!!

My best business ideas to you!
John Davin Business and Organization Coach

John Davin
Visit me at my home page anytime!


PREFACE:

Welcome to all new business owners and simply anyone who wants to explore the options for implementing technology to automate your business and your lives.

I am happy to introduce this book to you and to tell you that, luckily for you, attaining your business goals will be easier for you now than at any other time in history. Again, simply because you are lucky enough to have access to the most powerful tools ever invented to organize, automate, simplify and grow any business.

I am talking about the computer and the Internet of course. They are changing the way you work day by day. Did you know that most of your applications such as your calendar, to do list, contact list, word processor, spreadsheets and more will all be accessible through the Internet, no matter where you are located? In addition, new Web Based Conference rooms that allow you to meet, recruit, educate, train and motivate people all over the world, all from your computer. Live in your own voice, while you share your web site with the prospect. Then you can record the entire event for future sales presentations, training, motivation or even legal reasons.

After working with technology and consulting with hundreds of businesses over the past 20 years, I have also come to believe that some day, the computer and web based conference rooms will replace all of our current business communications tools such as the fax and even the phone. The new web based conference room of 2004 and beyond truly is the new fax machine, computer or e-mail paradigm shift of the past that changes the way we communicate and work.

We will make our sales pitches from our computers, like we do in person or from the phone today. We will demonstrate products and services live through a website on the Internet (from our homes), complete with sound and pictures. We will even be able to operate the customer's computer from our computer, so we can take the customer to our web site and show them what we want them to see, learn, order, or do. It will also be the main tool used for other additional tasks such as recruiting, training and after the sale support.

Of course you will discover additional tricks and tips in this book, such as computerized systems for tracking clients, meetings and sales, using your pc to create a logo, creating sales producing web sites, e-mail responders and more. These are all things you will learn about in this book.

But please keep in mind that we will do it in ways that you might not have thought about. Such as having your letterhead in your word processor so that you can not only print your letters to business contacts on different colored paper, but you can also fax out your letters or e-mail your letters directly from your PC to save time as well, all without needing to print out the letters. And you can use that same letterhead for different divisions, offices or individuals by making a few small changes.

In addition, here is just one example of how even very large companies are taking standard software such as a Power Point Presentation and pushing the technology concept a step further, using web conferencing rooms to market their products on the Internet by recording a presentation out of the Power Point Presentation.

They can even do it in a conference room with guests, then distribute it to their prospects in new ways. It's as simple as providing a link to the recording on a web site. Or sending it attached to an e-mail. Or placing it on a CD or DVD and handing it to someone or sending it to them in the mail.

Here is that example.
http://www.talking-manuals.com/123.htm

The fact is, whether you are in business or starting a new business, the Computer and the Internet are the most powerful tools ever invented for business.

"Where else (but on the Internet) can you build a new virtual business or open a store or second location for your business at a fraction of the cost of a brick and mortar building, be open almost overnight, be open 24 hours per day, 365 days per year, reduce your overhead, reduce the number or required employees, market your product inexpensively to millions, accept credit card payments electronically, drop ship products you don't even carry in your inventory the very next day, mine customer data to create additional sales, and possibly retire early? Only on the Internet! And if you have the right business plan and automate the entire process, you might even be able to do it from your new home (Internet ) based office!"

John Davin
1998

Welcome to MyNewOffice.com and your new office too!

This book will provide a basic outline and explanation of how to achieve these goals. With links and reviews of the tools you will need along your journey. These tools will also help you do three things.

1. To completely automate everything you do.
2. To effectively duplicate yourself and your success to increase your potential earnings.
3. Give you the opportunity for more time to do the things that are important to you.

Such as spending time with friends and family, hobbies and helping other people.

Let's get started on a worthy, achievable cause!

TABLE OF CONTENTS

Welcome to MyNewOffice.com

Testimonials:
PREFACE:

Chapter 1

Welcome to My New Office and your new Internet based office.
- Mission Statement.
-- To help you make the best use of technology and marketing tools to create your new Internet based office to change the way you work and even the way you think about how and where you work.
- Exploring and discovering the benefits of being self employed.

Chapter 2
Writing plans for your personal and business goals to define objective and timelines
.
-Begin your business in the right direction with goals by writing two solid plans.
--Tips for writing down your new plans.

Chapter 3
The Business Checklist.
- Having a place to keep your business information changes the way you work.
- The Step by Step guide to starting any business.
- The links to the 100's of business tools and resources you will find on the Internet.
- The forms provided for tracking serial numbers, passwords and more.
- How to use the business startup guide to maximize your time and resources..

Chapter 4
Your first two lessons about making your business and personal goals a reality.
-- Internet based conferencing rooms.
-- The built in Talking-Ads recording tool.
---Recording your own Talking-ads.
---Benefits of web based conference rooms and the recording function:
---1. No long distance charges.
---2. Push (share) web sites, Power Point (TM) presentations and more.
---3. You can record the entire interaction and allow others to view in the future.
-----The benefits of recording your sessions.
-------1. Legal reasons.
-------2. Saving time and travel expenses.
-------3. As a sales tool.
-------4. As a way to expand your sales territory.
-------5. To resell as seminars and learning tools.
-------6. For critique of sales presentations.
-------7. Training purposes.
-------8. Efficient use of your time.
-------9. Duplicating you and your efforts.
-------10. Recording and distributing your own talking-ads.

CHAPTER 5
Analyzing how you work and deciding if you need a change.

- Is it time for a change for you too?
- Analyze how you work and decide if you need a change.
- The basic business tools everyone needs to automate their businesses.
-- Automated answering machines.
-- Start by automating your daily tasks.
-- Daytimers and such.
-- Save your neck and time... never lose passwords and business data.
-- Using traditional software programs... in new and effective ways.
---- Using your letterhead in your computer.
---- Direct faxing from your new computer.
---- Creating your own business cards on your computer.
Where can you find more programs like these?
Creating a personal web site for your new office.
Here's what you can do from your new office.


Chapter 6
Starting with the basic business tools everyone needs.

- Start with a personal day timer for scheduling and tracking clients.
-Enhancing old phone technology in new ways with Internet based answering machines.
-Using traditional software programs... in new ways to save money.
-- Using your letterhead in your computer to fax, e-mail letters automatically.
-- Direct faxing from your new computer.
-- Creating your own business cards on your computer.
-Where can you find more programs like these?
-Make it easy to find any information with your Internet office.

Chapter 7
New personal web sites are like having an online personal assistant
-Things you can do from your new office.
--Send an e-mail.
--Read your e-mail
--Access your address book.
--Access your to do list for the day.
--Access Your personalized calendar.
--Ability to make phone calls online.
--Ability to send faxes form your web site.
--Access a filing cabinet to store your important documents.

Chapter 8.

Postmaster - an online contact manager, tickler system and e-zine manager.

- The address book.
- The tickler system.

- The scheduler.
- The automated e-mail responder and e-zine manager.
- Why would you need this system?
- Why do I like the system?

Chapter 9.

Setting up your new web site for the public to share information and make sales.
- Creating your business web site.
- Download our book on building a web site.
- Pre made Web site templates to save time and money.

Chapter 10
Setting up your web site to accept orders via the Internet.
-Accepting credit cards from your web site.
-Accepting checks over the phone.
-Accept payments via Clickbank
.
-Accepting payments via Paypal.

Chapter 11
Top ways to promote your website off the Internet.
1. Place your website address on your letterhead.
2. Place your website address on your business cards.
3. Join a referral or leads group in your community or online.
4. Run small classified ads in the newspapers and magazines.
- Other ways to find the newspapers to advertise in:
--Gebbie Press
--National Mail Order Association
--Standard Rate and Data Services (SRDS)
5. Advertise to those with similar interests; start with related trade publications.
6. Write a weekly article or series for the local newspaper or special interest club.
7. Write your own book and have it published, like this one.
8. Become a guest speaker on a local radio show, and talk about what you know!
9. Give a presentation at a local group or special interest club

Chapter 12
Additional time saving options for taking orders and selling your products.
- Hire an employee to take your orders.
- Find a company to market the product and take your orders.
- Working with an affiliate based marketing plan.

Chapter 13
Setting up the tools to place your marketing campaign on auto pilot.
- John Davin's example of receiving money for sales without even knowing it's coming.
- Using the information you have to work for additional sales.
- Consider writing your own e-book, if only to get the word out and exposure.

Chapter 14
Creating your automated e-mail marketing system.

- Creating your own e-zine to educate your audience.

Chapter 15
Now, where do you find your leads for your e-zine (and your business in general)
.
- Opt in lists.
- Lead generating systems.
- Bulk E-mail: The good, the bad, the ugly.
- Work for referrals in your business... and give referrals.
-- 1. Referrals for a friend.
-- 2. Referrals in a networking group.
---About virtual leads groups:
-- 3. The Affiliate or Referral Payment Plan.

Chapter 16.
How to leverage your time, resources and skills with the Affiliate or Referral Payment Plan
- Affiliate programs work... I believe they are the marketing tool of the future.
- You can learn about these programs in our seminars.
- Earn more income when you build a team of people who do what you do.

Chapter 17.
How to utilize web conferencing services in your business.

- This technology allows you to maximize the benefits of your skills and experiences.
-
Understanding the benefits of the 3 way call in business.
-
The 3 way call on the Internet will:
-- Expand your geographic reach.
-- Increase your true effectiveness.
-- Reduce
reduce your costs of doing business.
- The players
--1. The expert
--2. The New Associate
--3. The Prospect

Summary
A summary of what we've covered and how to measure your success.
Focus, and review your checklists of things to do each and every day.
- Active items.
- Maintenance items.
-Set up a system to track your success.
-Join us for our seminars and discussions.
-Do you believe a bigger business is always better?
-Examples of others who have made it big, with a few turns in the road.
-Now, what is your passion? Find it and you're half way home.
-Decide what you want, right now. Then go for it.
-Get started right. Go back and get started writing down your goals.

Take the challenge!
APPENDIX

-
More Books by John Davin
- Copyright Information
- Disclaimer

A place to write down notes. Be sure to print this book and write down your thoughts and ideas as you go.




Chapter 1.
Welcome to My New Office and your new Internet based office.

Welcome to what I call my new office - my computer, the Internet and my web conferencing room.

The presentations, seminars and sales I make in my new office allow me the privileges, benefits and income to call my home "My New, Virtual, Global, Mobile Office."

The good news is you can have a new office just like mine! But why might you ask, would I assume you would want your own Internet based office? For starters, because of the countless number of people who have asked me these four questions.

1. If my computer and the Internet has really automated everything I do.
2. If I like working from home and on the Internet.
3. If it were possible for anyone to set up a "New office" like mine.
4. If it were possible for them to do it, what specific steps would they take do it too.

The truth is, I have worked for myself from a computer for so long, I've been able to push my memories of part time college jobs and the stresses of owning and operating a retail computer store for nearly 20 years almost right out of my mind. But of course not far enough that I forget the advantages of being my own boss. Such as working my own hours, dressing as I like, working with people I like, working on projects that I enjoy and being rewarded fairly and proportionally for my efforts.

I guess that with very little thought required, I'd have to say the answer is YES, I like working from home. I l like being my own boss. I know you will too.

This book will help you understand and achieve these same benefits. I'll show you the tools I used to go from working Monday through Sunday 12 hours per day, being tied up all the time with up to 8,000 customers and employees calling me around the clock regularly, to working by e-mail and voice mail and voice conversations and seminars over the Internet and having time to get and stay married, have a beautiful child and actually be a part of their lives.


My Mission:

Keeping these benefits in mind, my goal for this book is to help you make the most of your computer and the Internet in your business.

Of course there are negatives to working from home. You might miss talking around the coffee pot, and you might have to work strange hours once in a while, and there are no set incomes.

But if you want more than the standard 8-5 job, I understand because I've been there, done that. So I found another way to work. I've worked hard to find the right ways to make money in any business and I am free of the 8-5. Just like you can be free.

For example, I am free to do what I want when I want. I work in my bare feet and a T-shirt at times. I work out or go for a walk with my dog when I want for as long as I want. I don't have a boss, so I get to work on the projects that I like. Most importantly to me, I get the credit and rewards for my hard work. Many days I get paid even if I don't go to work!

I'll share that little secret with you too.

But let's make sure we're on the same page. So, where are you today? Are you hoping to work from your home too? Or do you just need to make a few extra dollars to pay for a new car or college or some other thing that is important just to you? Or are you just needing to become more organized in your business, and are looking for the tools you need to spend less time working? Or are you the one that wants to make the "big bucks?" In any case, with the secrets you will learn in this book, you can increase your free time and income, while most likely decreasing your costs of doing business.

However, I even recommend this book for anyone who works for a company and is content where they are today. Even if you desire to continue to work for someone else, you need to read this book. Perhaps your goal is to simply use technology to become more efficient and find new ways to use your computer and the Internet to become more productive. That's great! That's wonderful. The fact is, it might even result in an increase in pay or a promotion. So keep reading!

I want to throw out one disclaimer here quickly... I often say many times being happier at our present jobs is just a matter of communication. Communications to better understand what you can do for your employer or finding a different position in the company or enhancing your skills set.

Here's a quick report I've written about being happier in your present job or finding a new job that will make you happy.

http://www.mynewoffice.com/list_jobs.htm


In any case, best of all, you'll do it faster than you ever thought possible! Luckily for you, attaining these goals will be easier for you now than at any other time in history, as you have access to the most powerful tools ever invented to do research, organize, automate, simplify and grow your business. We are talking about the computer and the Internet of course.

Here is a basic outline of the task at hand. We'll talk about the tools we will use to get you there in a minute.

-An organized, efficient and automated you.
-A way to make it easy for people to get information from you.
-A way to make it easy for people to buy from you.
-A system that can be copied over and over.
-A way to clone and duplicate you and your successes.

I am sure you want to know if you will need to spend a lot of money to implement these services. The answer is no. You do not have to spend huge amounts of money to implement these tools. Actually, many of these tools are already in your computer, or on the Internet just waiting for you to use them. Others have small monthly fees.

In fact, if you're not using them yet, it may be only because you've probably just not been lucky enough to discover them yet. Or to have simply tried them yet.

For example, at the time of the writing of this book, you can get 6 months free hosting at this hosting company, just for trying their services.

Here is the link to use.
http://www.1and1.com/?k_id=6880814

Presently, I have 300+ domains registered there, so I can tell you that it's a great service and a great value. If the offer has expired, I have found they always have some kind of free trial period, or one coming again, so check back often.

But my point is, if you do follow what we reveal in this book, in a matter of a few short weeks, you will have an automated, mobile Internet based office so you'll have access to your office and the information you need 24 hours per day, wherever you go. Even if you're on a family vacation. Now think about this. A business trip can also function as a mini vacation for you and your family! In many cases, a business trip can be a lot of fun and a tax write off. Be sure to talk to your attorney and tax advisor about this benefit!

TIP:

One of my goals is to make sure you explore all the benefits of being in business.

If you really want to get all of the benefits of setting up your new Internet office from the tips in my books, you'll want to print out the business startup guide and the series of checklists that I provide there to make sure you follow all of the steps for success.

I want to take a moment to outline the benefits of my series of books. I want you to realize that this book is set up to give you an understanding of how to automate your business.

The business startup guide is intended to take you through every step of starting a business.

- Such as attaining your Federal and State ID.
- Lining up credit cards and merchant accounts, checking accounts, computers, software, web sites, e-mail responders and so much more.

Along with a checklist and a way to write down all of the details of your business as you complete each step. I'll explain that further in a moment.

The checklist can be found here for members.
http://www.mynewoffice.com/members_about.htm

Now where do we start?

By using the Internet to automate everything you do.

----Your daily duties and tasks.
----Your on-line marketing campaign.
----Your sales and collection processes.
----Your fulfillment and distribution process.

And the way you communicate.

----The way you communicate with your team/employees.
----The way you delegate tasks to your team/employees.
----The way you duplicate yourself to increase profits.
----The way you communicate with your clients.

It's not so hard to accomplish these goals, but to do this, you must have a plan.
Actually, you must have two plans!


Chapter 2
Writing plans for your personal and business goals to define objective and timelines
.


You need a plan and to work the plan. You don't leave for a trip out of state without a plan, a map and all the necessary things like gas in the car, money in your pocket, and a backup plan in case you have car trouble, right?

Why would you start a business without taking the time to plan out your goals, how long you feel it will take you to get there, the tools you need to be successful, and backup plans in case of trouble?

This book is about making sure you have the right tools. But before we start getting into the specific tools you will use to automate and simplify your life, I have two simple requests.

-1. Please realize that this book is just one of books in our series of books.

If you don't find all the information you need here, it's probably because the information is covered in another of our books or reports. With a series of at least 8 books, and 700+ pages of information, it's hard to cover everything in one book, so I decided to write this summary of all the books and make links to the other books to keep each book on one topic.

I also have 2 different target audiences for my books.

Book 1.

The book you are reading now is intended for the person who wants to learn about the things they need to do to start a business but more importantly wants to know how to automate everything they do to earn more income. They want to know about cool software, the Internet and Internet marketing. Many times they will be the work at home person or the person who is receptive to marketing plans that pay commissions for referrals and allow people to build teams to generate income, and possibly even residual income.

Book 2.

The business start up checklist is for those who "Just want the facts," if you will. They want a step by step checklist for starting any business and links to the tools and resources needed to start and market any business. And a way to keep track of all of the details about their business in one place.

In the business startup checklist, I outline every key step and ingredient in starting a business, from getting a Federal ID, Sales Tax Id, a credit report, vendors, products, a computer, software, a logo, business cards, a web site, and then even how to market a business with search engines, pay per click, Blogs, writing press releases and whatever other tools I've discovered.

This checklist is only some 40+ pages. Once you download it to your computer, you can always open it up and click on the links to the services you need.

For example, if you need a copyright or patent, you just click on that topic in the table of contents, then the book takes you to the government web site where you can get the forms and information you need. Another example would be on how to register a domain name. You can print out the checklist and write in the information about your business.

Hopefully, you will also have printed out the checklist so you can write down all of the information about the topic at hand. Such as when you received the copyright, when it expires, if you paid a lawyer to help you with it, their name and phone number, and all other related information. All in all, it's a great tool to help you keep the important information about your business at your fingertips. In my humble opinion, this is a must for any business.

Finally, I also have a series of books that talk about how to get started with very basics business and computing concepts. From how to purchase you new computer or what one can do with a new computer. We move on from there with additional books, covering things such as how to choose the right software, how to create a new web site, how to market a product on the Internet, how to train others to duplicate your success, and many other topics.

-2. Stop and quickly ask yourself, what is your motivation for reading this book?

Is the answer only to make more money? If so, you're still reading the right book, yet there is just so much more to this book and my series of reports than making money, and I hope you catch some of the finer points of this book and make good use of them. Points such as:

- A. Be sure to make the best use of your time and resources at work or play.
- B. Be sure to work to play, and not think that work is everything.
- C. Remember that it is always rewarding to help others realize their dreams by helping them build their success stories, even if it takes you a bit longer to realize your dreams.
- D. That someone else may have just the right word of advice or assistance at that right moment that helps you fulfill your dreams. Or vice versa.

Regarding item D:

Please keep in mind that in the end, helping others helps us too, in many different and unexpected times and ways. I hope you will endeavor to test this principle. It is important because as you create and use your Internet based office, it will open contacts for you perhaps all over the world, and you can and will be a mentor to many people, Even if you do not know you are being a mentor.

That said, I want to state an important concept: You must decide what is important to you, how you want to work and play. Then we can show you how to implement the principles and technology to maximize your earnings and free time. Fair enough?

Tips for writing down your new plans.

So at this time, you need to write two solid business plans. Or at the very least you should have a very specific idea of what your goals are so you can attain them. Here is where you start.

1. Write a business plan for the rest of your life.
2. Write a business plan for your business.

To help you with the business plan, I hope you have my business startup guide and can read it and follow it every step of the way.

To help with your personal business plan, I would like to provide a bit of back ground on myself and explain what is important to me. My goal in life is as follows: To automate my life, to eliminate stress, to eliminate my dependence on an "Office environment", my need for employees, and to increase my sales so that I make more money with the following end results.

1. I have more time to spend with my family.
2. To have more time to do more of whatever it is important to me, at that particular time in my life!

Whether it be spending more time with my wife and five year old daughter, traveling to visit family and friends, playing golf or writing more books that help more people or helping at church. Those are my priorities. What are yours?

You've already heard these goals in different forms from different people I am sure. But they are worthy and realistic goals. I feel they are so realistic that I even have the goals written down in many different places, with specific goals and time frames for completion.

You should have your goals and time frames for completion written down as well. This way you can see and measure your success and achieve your goals in less time.

So, do you have a list of your priorities and a plan for both your personal and business lives? If not, take the time right now to do so.

You can click below to print out a sheet for you to write down the details, or you can write them in this document if you've printed it.

http://www.mynewoffice.com/plans.htm


Of course many business plans are hundreds of pages long, and I am sure you have visited http://www.sba.gov for a professional business plan outline. But for now, these plans can be as simple as 2-3 paragraphs, which you can update and expand over time as you learn more about yourself and what you can do with your skills and resources on the Internet and with your new office.

Setting Personal Goals:

It's time to outline your personal and business goals
Put a checkmark next to the items that are important to you. Be sure to include the date next to the item for when you want to complete the task.

Date: __/___/___ [ ] Not being away from your home/children.
Date: __/___/___ [ ] Spending more time with family and friends.
Date: __/___/___ [ ] Having more money at the end of the month.
Date: __/___/___ [ ] Having more money to pay for college or a new car.
Date: __/___/___ [ ] Working on projects are close to your heart.
Date: __/___/___ [ ] Being rewarded for your efforts fairly.
Date: __/___/___ [ ] Not having to travel to work.
Date: __/___/___ [ ] Not having a boss to answer to.
Date: __/___/___ [ ] Not having to dress a certain way for work.
Date: __/___/___ [ ] Having more time to help people. From family to friends to people you do not know.

Or are your goals directed toward a certain amount of money?

Date: __/___/___$ ______.___ I want to buy something nice for someone else.
Date: __/___/___$ ______.___ I want to have this amount of money in the bank.
Date: __/___/___$ ______.___ I want to buy a new home. I need this much money down.
Date: __/___/___$ ______.___ I need this much money for a vacation.
Date: __/___/___$ ______.___ I need this amount of money to retire.

At this time, take the time to write down your basic goals here, and we will show you how to achieve your goals as we go.

- Plan 1 -
A business plan for your business. My business goals are: (e.g. make more money, provide jobs, etc.)

_______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________

- Plan 2 -

A business plan for your entire life! My personal goals are: (e.g. more time with family, to help people, get a new car, etc.)

_______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________

Congratulations!

You have just taken you first step toward success. You are setting out clearly defined goals and tasks. You are practicing discipline as well. Now, take a huge leap of discipline and faith and take your second and third steps.

1. Print out the checklist for success work sheet.
2. Place it in a 3 ring binder (after you punch holes in it!).
3. Come right back here, without reading it. No cheating. You'll only be cheating yourself, ok?

Note: You may want to purchase a ream of pre-punched paper and a 3 ring binder if you plan to print the entire series of books. They are quite extensive!)

Do this right now, please. For yourself. Even though the checklist is long at 40+ pages, I truly believe it will be the one best thing you have done in years for your future success and peace of mind. You'll have a plan and you will have all the information you need about your business in one, easy to find place. Won't that be a nice change of pace? Here's why.


Chapter 3
The Business Checklist:
Having a place to keep your business information changes the way you work...



A change of pace was great for me. For many years when I first started my business, it seemed like I was always looking in different places for all my important information for my life and my business. Wasting lots of valuable time that could be better used at work or play.

I was looking in one place for the phone numbers for my vendors, another place for my account number or the phone number of the newspaper company to call to run an add, and another place to find my federal ID or state sales tax number, bank account number, passwords for my checking account or web site host, etc.

But now it's all in one place. The business startup guide has created a new, organized and efficient me. You will want to organize and automate the things `you do during your day too.

Have you heard the saying that most businesses go out of business because of a lack of capital? Well, if I've said it once, I've said it at least a thousand times. I don't believe the majority of businesses go out of business because they have lack of capital alone. I think they go out of business because they have a lack of capital because they did not start their business on the right foot, with a business plan and way to keep track of all of the information about their business.

So they spent a large part of their time either wondering what to do next for marketing for example, or looking for passwords, phone numbers, account numbers, domain name registration dates and contacts and the hundreds of other bits of information about their business. Such as sales data. Including accounts receivable and sales tax totals, etc. Then they missed a golden opportunity for a sale or other business need. Then they they find they short on capital and blame it on not having enough capital.

But you can avoid this pitfall. Start keeping track of this information about your business from day one!

In addition to the checklist, here are a few tools you will want.

Sample forms for tracking information about your business.

1. Forms for tracking passwords.
2. Forms for tracking serial numbers.

I have included forms for tracking passwords, vendors, phone numbers, software, web site related information and many other needs.

Of course there are ways to do all of this with specialized software packages, and I also list software packages to do this in the checklist. But you get the idea from the examples.
Here are just a few examples of the external reports I include.

1. Contact Managers:
Keep track of who you talked to, when you talked to them, when you need to contact them again, what you need to say when you call them, and their phone number or e-mail address to do so!

Click here to learn the basics of Contact Managers

Summary:

This business guide is actually a checklist that helps you set up any business and keep track of your important business information and assets. Included are hundreds of additional links to powerful business tools, resources, forms and software - much of it free!

A MUST FOR ANY BUSINESS!
Get it here if you are a member of MyNewOffice.com


Chapter 4
My first lessons about using technology to make more sales with less stress.



Here are my first lessons and one of the most important concepts you will learn in this book. The very first things you must do to leverage your time and resources is to:

1. Automate everything you do.
2. Make it easy for people to get information from you.
3. Make it easy for them to buy from you.

Finally, if you do end up interacting with people, make sure it is in the most professional and efficient manner possible. And make sure you never worry about the costs (long distance charges) of communicating with people again, ever. Or every worry about the cost of getting your product literature to your clients.

This is so important that I am going to say it again. Make it easy for others to contact you, make it easy to get the information they need, and make it easy to buy from you! Then communicate with them in person or via the Internet, make sure you do so in the most efficient and professional way possible.

Now, notice I did not say "Make it easy to meet you in person." There is a difference! Most of my professional life I spent driving around to meet clients. I spent a good part of my day waiting at an office for my contact, or stuck in traffic, wasting time and gas. Have you been there, done that?

Now I have a large percentage of my meetings online and avoid the hassles involved with traveling to and from work and to meetings. I am sure that you can make your own list of costs associated with meetings and traveling, so I leave that up to you. But I will mention things like GAS, OIL CHANGES, TIRES, PARKING FEES, SPEEDING TICKETS, EXPENSIVE SUITS, TIES and MEALS, just to mention a few. Add it up. The true cost of going to work is astounding.

The point is that avoiding these costs and hassles will free you up to complete the really important projects without interruptions.

Many people don't understand this concept, or don't know how to do it.

I reveal in detail many such secrets in the following chapters such as the power of things like:

* Utilizing web conferencing rooms to make on-line presentations, both live and prerecorded.
* Automating and duplicate your system to increase profits tremendously and to ultimately free up your time.

Most people don't' even know about the following tools, let alone how to use them. So let's start out with a few of the of the primary tools that I use daily that has changed the way I do business in just a few short years. We'll explain them in detail in chapter later in the book. But you will see the power of these tools right away and want to know more about how to use them in your business. I guarantee it.

TIME SAVING TOOLS # 1+2

Here are two excellent time savers.

1. Internet based conferencing rooms.
2. The built in Talking-Ads recording tool.

The Internet based conferencing room:.

This powerful tool is relatively new technology, and has a variety of names and acronyms. From browser enabled chat rooms to Web Based Conferencing to VOIP (Voice Over Internet Protocol).

But whatever you call it, the important thing to remember is that it will change the way you work and perhaps where you work. It truly is the new "WOW, I did not know you could do that" tool of this decade. It is the life changing car, phone, fax machine, computer or e-mail invention of the past, that changes the way you work. At the very minimum, it will change the way we communicate.

For example, with a simple invitation on your part, this program allows you to be instantly in front of customers all over the world to make presentations in your own voice, complete with pictures, in real time. All through the Internet, from your home or office.

This means you can talk to clients over the Internet (in your own voice) for as long as you like, with no long distance charges. In addition, you can push web pages and Power Point (TM) presentations you want my audience to see as fast as you can type in the name of the web site.

Finally, you can record the entire event when necessary. Yes, you can do all of this, today.

Here is an example of the screen you and your visitors will see after you've invited someone to your room. The web site on the right hand side will obviously have to be replaced with your web site.



I would imagine that for many of you, right now your brain is starting to turning and working on ways you can use this technology to make sales with less travel and expenses as well. The good news is if you have a web site or Power Point presentation, you can start giving these presentations today!

For others, you are thinking of ways you can use it to recruit, train and motivate people.

If you have not thought about the possibilities yet, don't worry. Just sit back and relax until your eyes are opened. Then you'll want to get to work setting up this tool for your new office. You're about to see the future, at least in my business world.

Recording your own Talking-ads.

What you've seen so far is just the tip of the iceberg. We have many more benefits to reveal, but here is one of the most important things you can do with this technology that most people do not know about, yet. You can use your web enabled conference room to record and distribute your own talking-ads! Or talking brochures or talking testimonials. Whatever you want to call them.

Here is just one example of how well this product gets information in front of people and makes it easy for them to buy from you. All with very little effort on your part.

In fact, many times without you even knowing they are looking at your products and services. Not until you get a phone call with questions about your product or an e-mail with a report (invoice) stating that you made another sale! I will give you examples of how this happens to me all the time for sales of my books.

For now, here are a few examples of talking ads.

1. An example of a live business opportunity seminar that is recorded. http://www.talking-manuals.com/123.htm

2. An example of a recorded presentation and talking ad. http://www.talking-ads.com/ta_talking-templates2.htm

3. An example of a testimonial ad for cleaning up spyware from your pc. http://www.talking-ads.com/tip_spyware.htm You can record as many of these talking ads for your business in your conference room.

Can you see how quickly I can introduce you to a product or service without spending a lot of time or money marketing the product to you? You can use this technology too!

Let's take a minute to review additional benefits of this technology.

As you can see, there are many tremendous benefits of this technology. You might not think of things this way, but I always like to analyze benefits of any new business tool in order of importance. I did this when I first heard of this technology. Here are the benefits as I see them, in reverse order of importance. :)

1. No long distance charges.

Because you talk back and forth through your microphone and speakers, the technology allows you to talk to clients longer because there are no long distance expenses (as long as you have access to the Internet with out long distance charges).

So of course this is a major benefit but this is still not the most important benefit of this product. At least not if you truly explore all of the applications of this technology.

But it is nice to know that at least for now, clients in smaller towns that still are charged 25-50 cents per minute for long distance are much more willing to stay on a sales presentation or training call with me longer when you use this technology. Which means a better chance for you to close a sale with them or for them to makes sales in the future, right? Right.

2. Push (share) web sites, Power Point (TM) presentations and more.

This is the real value of a web conference room for sales presentations because we all know the following two things in sales:

(a) A picture is worth a thousand words.
(b) You never let the sale get away.

If the client is ready to buy, get the pen and contact in front of them. If you are in a conference room, this means to get them to your sign-up page on the Internet and walk them through the process! That's right. With this technology, not only can you make your visual and verbal presentation to anyone in the world who has access to a computer and the Internet, you can also take them to the sign up (purchase page) and walk them through the process. You can even answer any questions they have, live, while you see the very same web page they see.

3. You can record the entire interaction and allow others to view in the future.

With this technology, you can actually record:

(a) The voice interaction between you and all other persons in the room.
(b) The text messages that were typed back and forth as questions, answers and comments.
(c) The web sites and power point presentations that were made during the meeting.

Now, why would I want to record the meeting? And why is this so important?

Well, for the following reasons (again with the most important reasons at the end, at least in my mind).

1. Legal reasons.

Have you ever had a successful business meeting, then a few days or years later, you say to yourself (or your attorney), "I don't think that is what they and I agreed upon! What do I do now?"

You might still want to work with an attorney, but you might also be able to contact the person or company and say "I'm not sure that is exactly what we agreed on. If you remember, I asked you if we could meet in my conference room for this meeting, and you said it was fine for me to record the conversation and the web sites we visited... so in the interest of being factual, lets' take a listen to that conversation again. Do you want me to meet me in my room to view it again, or shall I send you the link on the Internet? Or do you want me to send it to you attached in an e-mail? On second thought actually, I imagine as it is a confidential matter, I'd better just keep it off the Internet send it to you on a CD... I'll send the CD in the mail for you today."

Can you see how this will save misunderstandings in the future? Absolutely. No doubt about it. The facts are in the recording.

2. Saving time and travel expenses.

Along these lines, what do you think is a better way to have meetings?

Option 1. Driving or flying to meetings and recording meetings on your cassette player.

Option 2 Meeting in a conference room on the Internet, saving travel expenses and being able to play back the voice conversation, web pages you visited and the messages you typed back and forth.

I think we both know what is the most cost effective and time efficient option here.

3. As a sales tool.

As I just noted, there are a variety of ways to distribute the recorded presentations and events. You and your team should use the recorded events as a sales tool too.

For example, you can distribute your recorded presentations on a CD or DVD. Or place it on a web site for anyone with access to the Internet to view. Or you can even send it out attached to an e-mail. Talk about leveraging your time and knowledge! In addition, many also use the recorded version to cut down on the need for making multiple presentations daily or weekly.

You can also set up a web site to make it easy for members of your team to give presentations using the corporate (or your) Power Point (TM) presentation in the conference room.

They can do that in one of three ways.

1. They can invite prospects into the room to listen to a live presentation.
2. They can invite people into the room to listen to the recorded presentation.
3. Finally, they can use the slides in the room to give their own presentation.

Here is an example. http://www.mynewoffice.com/ppl/slides.htm. You can see how the slides are set up in a menu on the left hand side of the screen so that associates can easily give their own presentation.

Your team (and you) can find a link to the recorded version at the bottom of the page on the left hand side.

Here is that link as an example. http://www.talking-manuals.com/123.htm

4. As a way to expand your sales territory.

As we mentioned above, it's a great tool to cut down on travel and expenses. In addition, this technology will increase your geographical area for sales and recruiting because you can now service a larger territory with less time and less expense. We do this every day with the companies that I consult with. We have companies and individual who use the technology to meet one on one, in 3 way calls, for group sales presentations, seminars and training sessions. In many meetings, we have dozens of participants, with 20 or 30 states represented, and we're just getting started. But we already use the tool to meet, recruit, train and motivate. It works.

More about that in just a bit.

5. To resell as seminars and learning tools:

Of course you have to follow a few rules here, but many people today record and resell their seminars and training sessions. For astounding profits. And you can too.

This is called a webinar. All you have to do is record the presentation in the conference room, then post the files in a password protected area on your web site so that others can play the presentation at their own leisure.

You can also sell it and distribute it on CD or DVD or copy it to a VHS tape. Or attach it in e-mail. The main disclaimer here is that you need to consult with an attorney about any legalities for recording laws and to appropriately and legally notify people that you are recording the event. And of course you must be recording your own materials or have permission to record and resell the recording of the events. Finally, you must be selling legal products, seminars, events and materials.

6. For critique of sales presentations.

Have you ever been surprised by what you see when you see a new picture of yourself or see yourself on a Christmas or vacation video? The exact same thing can happen when you review your business presentations. The thing is, you might be pleasantly or not so pleasantly surprised! See what others see, and adjust appropriately.

I even use the conference rooms to record practice sessions to critique my presentations.

7. Training purposes.

I also record and distribute my meetings and special training tips for the members of my team so they can see how I sell my products and services. This allows my sales team and affiliates to duplicate my efforts and income. I also distribute the recorded materials from other professionals to my teams. I even have daily meetings in the morning for those who can attend, and send the link to the recording for those who cannot attend. As we will discuss further, one of the main goals of my life is to duplicate my business, my efforts and myself. What better way to do this than to send my followers a recording of my thoughts, meetings, sales pitches, training sessions and more, at zero cost? Wow.

8. Efficient use of your time.

This technology allows me to make the best use of my time. Now I can make a sales pitch or train more than one person at a time. This is simple economies of scale.

Think about this; Would you rather give a total of twenty (thirty minute) presentations to individuals or give one (thirty minute) presentation to twenty people?

In addition, group training and brainstorming sessions many times brings up questions and ideas that you might not have thought about by yourself. Finally, group meetings create a certain buzz and excitement that is not found in individual meetings.

9. Duplicating you and your efforts.

Most importantly, it allows me to train other people do what I do. Always remember this: When possible, leverage your time and resources by training others to do what you do. Especially when working with companies that pay for referrals or allow you to build teams and share in the efforts and successes of many. With many business opportunities, this is the difference between making a good income and fantastic, life changing good income. We'll talk about this topic throughout the book.

10. Recording and distributing your own talking-ads.

Are you interested in seeing how it works? We've explained the benefits of having your own talking-ad, but you can click here to learn how to record your own. http://www.talking-ads.com and a few examples for you to review, to see how you would create your own talking-ad.

1. An example of a live business opportunity seminar that is recorded. http://www.talking-manuals.com/123.htm

2. An example of a recorded presentation and talking ad. http://www.talking-ads.com/ta_talking-templates2.htm

3. An example of a testimonial ad for cleaning up spyware from your pc. http://www.talking-ads.com/tip_spyware.htm


You can record as many of these talking ads for your business in your conference room.

As you can tell, I can feel confident in telling you right now, that this is the next new business tool everyone will have in a few short months. It truly is it is the new fax machine, computer or e-mail that changes the way we communicate and work.

It truly has replaced the telephone for me. I hate to admit this and hope it does not show often, but I am almost grumpy when people do not know how to get on the Internet and into my conference room to talk to me online about their business or my book or whatever!

Now I just have them meet in my room with me and push web sites to my prospects and team members while I tell them about the product or service.

This is a pleasant change for me, from driving to all my meetings, waiting in traffic, burning up time and other resources. Yes, quite a nice change indeed.

I've just given you a few examples of how I am changing the way I work. Before we review the many additional tools I use to automate my work and my life, I want you to start thinking about how you do things and if it is time for a change for you.


CHAPTER 5
Analyzing how you work and deciding if you need a change.


For the first few chapters, I've continually talked about making changes. Is it time for a change for you too? I am sure you're feeling as though we started pretty fast out of the gate with the first few chapters by covering a lot of topics, but I we must change our thought process quickly about work and how we work immediately if we're going to make real changes in our lives.

I know I needed a change and I did it. As I mentioned, I operated a retail computer store for 20+ years, with numerous employees and huge responsibilities and risks. One of the hardest things I had to deal with was telling friends and relatives (even customers) that I had top get back to work. So instead of telling them, I'd just work longer hours instead of spending time with my family.

Benefit # 1. Having more time and a more flexible schedule.

Then I made a decision for a change in my life to allow me to spend more time with my family and friends, period. It's been a great move for me, and you might want to consider it as well.

Now I enjoy working on my computer at my kitchen table, with the hours that best fits my lifestyle. I still love talking to people and helping them, but I like to do it by writing books or training people via the Internet. That way I can help many people at one time, and I can sell them products via the Internet so I can have a very flexible schedule for my family.

Benefit # 1 Another potential benefit and goal: Working from your home.

I just mentioned that I work from my basement office in my home or the kitchen table.
The true utility of having our applications on the Internet is that can work from and you are no longer tied to an office. For example, all of the work you currently do in your office, you can now do during a business trip - at a remote office, motel or beach vacation house!

All you need is access to the Internet. And with wireless modems, that can be just about anywhere, inside or outside! In fact, years ago estimates show that there would be some 60 million web sites built in the next 2 years and we more of them will be these "personal web sites" as more and more "traditional desktop" applications are migrated to the Internet. Which will allow us to work from home. We are well past those figures with no end in sight.

Just think about this for a minute and how fast things are changing. We've always accessed our e-mail via the Internet, but now we've adding our scheduler, address book, word processor and more to our array of tools we can use 24 hours per day, from anywhere in the world! That s quite amazing and quite useful.

Of course there are many times when we need help if we're working at home and do not have access to a technology department, so here are a few other ways that the Internet helps us to work from home.

Of course you don't have to be self-employed or work from home to implement and benefit from all the concepts and technology listed here. Most of these tools work for anyone, in any business environment or home computing environment.

So, try the ideas presented here. You can always go back to your old ways if you don't like the new way. I suggest that even if you don't value your time and money as much as I do, read the rest of this chapter anyway. Try automating and simplifying your life as a backup measure or just for fun. If you follow my guidelines here and you do make too much money you can always give it away, right? Or you can give it to me. I'll put it all to good use for you, honest!

In the first chapter we outlined ways to make goals, so if you know what your goals are now, it's time to get serious about this business of maximizing your time, computer skills and use of the Internet. That is what we are about to show you how to do in this chapter. How to follow your plan to success by having a daily schedule and by automating everything you do so you can complete projects and make sales in a planned, stress free, productive way.

Is it possible to automate much of what you do? Many business owners will say this goal is not always possible. This is partly true. There are always exceptions. As the owner of a business, of course there are times when people do absolutely need to reach you without an appointment, and you will need to be available when this happens. Or if you are doing personal, outside sales, you need to be out meeting with people. That's a fact and that's fine. Of course there are many different types of business models, levels of automation and so forth. But most of the people I have met over the past 20 years could still automate much of what they do. And have less stress. But for most problems associated with running any business, you name it, I've dealt with it.

But not anymore! I made a plan and I'm sticking to it. You can too. My plan is to automate, train and delegate so that I'll be able to joke about my schedule but mean it when I say "No Bill, I can't go play golf right now. I told you I'm working on Mondays! I'll have to wait till tomorrow at 10:00 a.m. and meet you there, ok?". But we have to talk about business for at least a few minutes, agreed?

Now, I'm not saying you or I can do this every day, but you should be able to do it more often if you start to follow these guides lines. And even if you don't get out to play golf more often right away, you'll still feel better and be more productive. At the end of the day, you'll at least feel like you have taken 3 steps forward, instead of 10 steps backwards.

We're going to talk about how to automate your business and your life, starting with an automated, mobile office. Then we'll move on to building a web site so that you can sell your wares 24/7 (24 hours per day, 7 day per week) and offer excellent customer support 24x7, in just a matter of days. That's why you are reading this book right? So let's do it.

But first, I need to ask you to look at your day and how you work to see what you want to change.

Analyze how you make sales and if you need a change.

To analyze how you makes sales and see if you need a change, let's take a look how at the average person communicates with clients, sales people and employees on a daily basis, and see which one of the people below is you.

For example, how do people contact you or buy a product from you currently? Is it really an easy process for clients to buy from you, or not? Do you expect them to come into your store to buy things from you, or call you and order it on the phone?

Or can they go to your web site and:

1. Order the product or service immediately. (Then pay by credit card, let you ship it when you have it in stock or drop ship it).

2. Look through your internet web site and find the information they need. (Then order it and pay by credit card, let you ship it when you have it in stock or drop ship it).

3. Leave you an e-mail message on your pc with a question about the product? (And eventually pay by credit card, letting you ship it when you have it in stock or drop ship it). If you've been doing things right, you will be doing all of the things above. In addition, if you are doing things right, the customer has already received many different e-mails and newsletters from you talking about your products and services. They should know what you do, how you do it and how long it will take you to do it. You should also have established credibility with them that you know your product and that you will be in business to service them.

4. Click on a link to meet you in your online conference room if they have questions. Then you could talk to them in your own voice, literally take them to the web page with the information they need (or where they can order the product) and walk them through any questions they have or help them complete the order.

It should be that simple. Really. They should be able to find the information they need from your web site. But if they do have questions, then all they have to do is click on a link on your web site to request that you meet them in your voice enabled conference room, then you can talk to them about the product and your company while you show them pictures of products. Or take them to web sites that show testimonials, explain warranties, return policies and more. And then you can walk them through the process of ordering the product to make sure they don't get confused and buy the product or service elsewhere.

If you're doing this in a relaxed and friendly manner, chances are you just made a friend in the process too! Which is very important in business today. Keep it simple, keep it personal. Or train someone else to do what you do and let them use these tools.

I make this point because after owning retail computer store for nearly 20 years, having up to 10 employees, 7 phone lines, secretaries and lots of headaches, I finally got fed up with it all. I'd rather have one employee (me) and keep it simple.

The truth is you can have growth and major success with more stores, more locations, and more employees, but the more you want to grow, the more you have to have employees to place ads, to then answer the phones, to then more order more phones and then need more ads to pay for the phones and the people to answer them. Or you have to have a process in place to facilitate the entire process so that you can be competitive and pay for all the overhead.

Of course I am not trying to be negative, and encourage all businesses to grow, but I also encourage you to make sure this is what you want to do. Then if it is, be sure to set up the systems that will facilitate the growth and truly make you more money. The one thing I see to o often is when people grow with more employees, they simply become busier being a manager of people rather than a manager of your business. Sometimes they may not make any more money once they grow. Or they may make less money!

As you can tell already, this book is about using technology to make your life less complicated and more profitable, period. The truth is, all of the ideas presented here truly will simplify your life for increased sales, profits and leisure time, if you follow a few simple rules and guidelines. But the one I just mentioned is the one that you need to key in on more than any other. That is, that you and I should have clearly defined goals and use the technology to make our lives more fun and less stressful.

My long term plan is to be as efficient, profitable and helpful as possible, so I can do good things with my resources, for as many people as I possibly can. Specifically, my resources are my skills, money, and yes, my time. In fact, my time is my most valuable asset, and you should realize that it is your most valuable asset as well. It is worth not only money to you, but it is also has value to your family, friends and associates.

If you have ever fell short of a goal, my guess is you may not have been successful because you may not have made best use of your time, or not had a plan and a time frame for completion of the goal. I've made that mistake before, but now I have a set of goals and plans, and I want to work my plan to success, and I need to be automated and focused to reach my goals.

Once you realize this, you must always make the best use of your time, and part of the process is to decide what vehicles (businesses), tools (automation) and customers will take you where you want to go.

To get people thinking about these issues, I like to ask people to decide what type of work they want to do in their lives and go from there.

So I ask them point blank. "Do you wish to interact with people all day long, every day, or have everything automated through the Internet, with e-mail, voice mail, fax on demand, voice on demand, e-mail responders, e-commerce and your website? Or are you already successful and wish to spend your time teaching others to duplicate your success?

Basically I am asking you if you want to be out on the sales floor with customers, answering the phone to talk to customers and vendors, or do you want to be working from your home computer? Or better yet, do you want to spend your time training others to emulate you and your success? Or even somewhere in between these extremes? Maybe a bit of all three?

All three options are good options for different people at different times in their lives, and you have to decide for yourself. But I have decided my goal is to leverage my skills, time and resources to teach others what I do and make money for years into the future from their efforts as well as mine. More about that later.

That's the best use of my time, and I focus on being with people who will help me accomplish my goals by following my lead. I also tend to find people who think like I do, who share my goals.

But even then it's hard to always make a plan and work the plan. I'm sure you're like me, and you still have people in your lives who are telling you what is the best use of your time and resources. But I maintain that it is you and you alone who must decide who is and is not going to have access to you and your time, and what you do with your time. It is up to you to analyze your business and each and every one of your contacts to decide which ones are potential time wasters and which ones are income generating people or worthy of your time for other reasons.


Chapter 6
Starting with the basic business tools everyone needs.



You may not decide on a specific product or service to sell right away, so let's start out with some basic business tools you'll need to start your business, regardless of what you sell.

Of course you need a business plan, financing, etc., But we'll talk about those things in the book on starting a business. Right now lets' talk about how to automate your business and the things you do every day to provide more income and more free time.

Start with a personal day timer for scheduling and tracking clients.

To be successful, you of course need to have a plan and know what steps you need to take each and every day. So start your day right by finding a day timer that fits your needs to plan each hour of every day, starting today.

Of course many of you will be using a PDA (personal digital assistant) to keep track of your clients, phone numbers, meetings and more. That's fine. Pocket size technology is great.

Personally, I prefer the computer based daytimers, but here are two sources of daytimers that are NOT on your computer.

Daytimer
Franklin Covey

Here is what an online calendar from Siteblast might look like on your computer. You can still print it out and take it with you, or you can access it from any Internet enabled computer. Wow.

PS: You can also get an online calendar from Yahoo.com if you like.




In addition to having my to do list available on the Internet 24 hours per day, I also have my calendar, contacts list, e-mail and more all in one place with my on-line Intranet. I use these tools to organize my business and my time, by the day, week, month and year, etc., I will tell you that they absolutely will simplify your life and that you need to use them, period.

I use the Siteblast program for this, but there are many other programs you can use for your mobile office.

If you'd like to see how to organize your day this way,click here to see how I use my personal web site to schedule and simplify my day. The document is in the Adobe Acrobat, which you can download here for free, if you do not have it already.

I start my day by checking my calendar, my to do list, updating the tasks I completed, adding new to do items and meetings, then get started on my to do list for the day.

Now, back to your goals. Keep your long term goals in mind as you read this book and come back to the book and your goals day after day, week after week, month after month and year after year for direction.

You should be using this template time and time again and be much better organized and better off for doing so. Just decide now that you will use it regularly, make it happen and see the results! Then send me e-mail 6 months from now telling me how much more organized and efficient you are!

Enhancing old phone technology in new ways with Internet based answering machines.

Here is one example of a problem and a solution using old technology in new ways.

I have always had problems with answering the phone. Not that they did not work, but more in the realm of how do you answer 2 phone calls at the same time? Or how to you know who is calling and what they want when you're trying to finish an important project, so you can decide if you want to answer it? Of course the simple solution is caller ID, but that does not really always take care of every situation.

One complete solution is called Callwave, or another program like it. With Callwave, you can hear who is calling while you are online! It's basically a free Internet based answering machine with a ton of great options. The system acts as your personal secretary. It will ask the person to speak their name, then you hear their voice over the computer speakers, asking if you can talk.

Now you have the chance to make an informed decision, now that you know who it is on the line. You can either take the call or send them to voice mail and get back to them later. You could even direct them to your web site for the information the need in your recorded greeting. This is a "Must have" for the busy person!

It also makes a home office look like a professional or much larger company, which is of course important to most businesses.

With Callwave you can also:

-Retrieve your messages from any phone.
-Retrieve your messages from any Internet ready computer.
-Send and receive fax message from your computer.
-Save your messages for review at a later date.
-Forward your messages to other parties.

Even with this technology, it will not always be easy to make these decisions or to follow through with what seem like difficult decisions. But you will be much less stressed and more successful if you can set out a guideline to manage your time and automate your life, and stick to it. What I am saying is you will still get the calls from your brother in law or the phone companies, but now you can analyze and act on your priorities before you answer the phone.

Again, you have to decide how you want people to contact you and who you will let share or manipulate your time.

But that's just one application or time saver. Let's look at this system a bit further and a broader range of benefits when you consider the big picture of how you currently market and sell your products and services.

Using traditional software programs... in new effective ways.

Of course you need to automate yourself and your office with the latest, greatest software applications (tools). That's just how you keep ahead of the game and the competition. But you also need to use the traditional or "basic" computer tools too.

The traditional applications have always been software packages for word processing (writing letters), accounting (making quotes and invoices, paying people and taxes), databases (tracking customers, and marketing to them), spreadsheets (for adding up numbers, amortization tables, etc.) And your fax machine to communicate with people.

These basic programs are covered in our "Introduction to computers," book, so be sure to read that book for a complete understanding of the tools available to you.

For now, what we will be covering in this book includes many of these traditional applications, but with a unique and exciting twist. You will use these tools over the Internet, so you now have a mobile office, available anywhere you have access to a computer.

This is cutting edge technology by any measure, and this is what you need to be competitive today. But we also want to have fun while we simplify your life, so here's just one example of how you can have more fun and save time with the new technology. Then we'll start to show you how to use all of these applications through the Internet.

For example, I use standard technology like a word processor to write letters. However, I adapt the newest technology to make it more useful. Here is how you can too.

Using your letterhead in your computer to fax, e-mail letters automatically.

Now you can send your letter on your letterhead as a fax, or even attach it to an e-mail message. You can also print it out on your printer, choosing fun paper colors and crazy backgrounds for the fun people you work with and serious backgrounds and colors for those who are a bit more conservative. You can even open a new division of your business with new employees in a matter of minutes, now that you can create your own letterhead (and business cards, and more) on your computer.



You can download this template for an example of what your letterhead could look like in your word processor on your computer. Then you can start printing your letterhead and your letters at the same time!

Download the template now. Download it here.

You actually edit the template in your word processor - to add your own address and images and more! This will download the template to your computer (Microsoft Word only) so you use it today, right now. You should download this document now if you want to:

-Save money on your letterhead.
-Fax your letters directly from your pc.
-Print only as many copies as you need today.
-Quickly and easily create forms on your letterhead.
-Print your letterhead on different color and quality of paper.
-Quickly and easily create new letterhead for new employees or divisions.

But how do you get your letterhead into the computer?

You can do this one of two ways. You can either scan in your logo yourself or have a professional computer person use the scanner to copy your logo for you. Or, with all the clipart and programs available on the Internet, you can create your own new logo!

While we are talking about new logos, if you're tired of spending large amounts of time and money on your letterhead, business cards, brochures and fliers every time you move, hire a new employee, or open a new division of your company, this is a better solution rather than using an expensive printing company.

But if you're following my lead in this book, you already were thinking about this and that's a mute point now, right? The bottom line: Create it yourself and save time and money! Here is another fun time and money saving office tip for you.

Direct faxing from your new computer.


Now that you have your letterhead in your word processor, you can fax your letter directly from your computer. Just tell the software to print to the fax machine inside your pc, enter the recipient's phone number, follow the instructions to create a cover letter, and it's gone!

Of course you can send the document through the Internet very inexpensively or wait until after 7:00 to save on long distance call, but the point is you save the cost of printing the fax to paper! And you have a record of the fax too boot. In addition, you can open up the document a day or a week or a year later, edit it, and send it again, to the same person or a new person! Wow!

Most computer programs make it easy for you, even asking you to choose a fax cover you would like to use. And it will allow you to put your logo on the cover as well. The software has preprogrammed quotes and clipart (pictures) for you to use. Some of these are truly humorous and make the business transaction a bit easier.

Just choose the cover you wish to use, enter the subject for the fax, and away you (the fax) go! Now that you know how to fax directly from your computer, how many other things would you like to be able to print or fax from your computer?

Check out these great ideas!

-A flier or poster.
-Quotes to prospects.
-Invoices for existing customers.
-Purchases orders for your vendors.
-Statements to your customers to pay their bills.
-Homework assignments for your teacher at school.

Basically, anything you can create on your computer, you can fax from your computer. I'm even talking about spreadsheets, databases, and more.

Of course there are so many more fun things you can do on your computer, such as creating business cards, birthday cards, anniversary cards, and more. We're just touching the tip of the iceberg.

Can you already see how fun this will be? Can you see how much time this will save you? How much more efficient you will be? Let's keep going.

Creating your own business cards on your computer.

Purchase a software program that has built in card templates and follow the prompt, such as what is your name, your address, phone number, web site, e-mail address, and what image do you wish to use to represent your business?

Then you simply purchase the perforated business cards from the vendor, place them in your printer, tell the program how many copies to make, and sit back while the printer prints your business cards. Then you simply fold along the perforated lines and you have your new business cards.

The great part of this is you can have as many different business cards for different sales people or businesses as you like without having to spend large amounts of money on new business cards all the time! Again, as with letterhead, this allows you to use the same business card design for multiple businesses, persons, office departments or physical locations within a business! Wow.

You may decide however that you need more professional cards, and decide to take one of these options:

1. Create your business card (or whatever marketing materials you have) on your computer and then send it via e-mail to the local printing company where they can print it on their high quality printers.

2. Visit this site to get your free business cards! The company will send you 250 free, quality business cards.

I currently use these cards for my business, but I do pay a small fee so that their advertisement is not on the back of the card. They truly are a tremendous bargain, especially when you can go online, create your card online, and order them online.

Give it a try (250 free business cards).


Where can you find more programs like these?

The programs we just talked about are just a few of the programs you will find listed in the "Checklist for Business Success".

But don't worry, we're going to cover dozens of additional topics in this report too. But for now, we want to cover just a few more of the more advanced and exciting concepts in computer technology and Internet marketing! For complete details on many of the subjects mentioned in this book, you will need to read the book on computer software basics or Internet marketing, but let's keep looking at some of the latest technology for now.


Chapter 7
New personal web sites are like having an online personal assistant.


Let's take a look below at the office of the future, here today! You will see what tools you will have at your fingertips through the Internet, no matter where you are or what time of day or night it is!

Take a quick glance at the web site snapshot (image) above. You can see how very useful this new personal (office) web site will be to you when you start your day.

Here's what you can do from your new office:

-Send an e-mail.
-Read your e-mail
-Access your address book.
-Access your to do list for the day.
-Access Your personalized calendar.
-Ability to make phone calls online.
-Ability to send faxes form your web site.
-Access a filing cabinet to store your important documents.

And of course much more. You can even send faxes from this site. Or check the weather, your stocks or the news. All of the important stuff. Of course you can add links to other web sites or applications and have them load automatically. Such as your word process or your letterhead in your word processor on the screen as we discussed, or any other program you may want to use.

Make it easy to find any information with your Internet office.


The first place you should start is by setting up your contact list on the computer. Here is what you will see on the screen when you start up your computer and look to find a name, phone number, e-mail address or web site!



You can set these tools up from different vendors, but here are the ones we like. This is just one of the tools we want show you that are include in a tremendous program called Siteblast. We'd like to show you how it works, but because images like the one above are so large, we have created a separate document for you to read and (or print and read) that talks about this service. The links is below.

If you would to build a web site with this tool now, you can build a free web site like this one for evaluation purposes at http://www.bizpros.siteblast.com. It truly is an example of future of website technology available today. Then come back when you're ready to start marketing and selling your products and services on the Internet and want to learn how to get these tools for free!

You can click here to print and read about setting up our Internet based office with Siteblast. It is in PDF File format as well, so you can print the document correctly.

The basic tools discussed in this document are as follows:

-Setting up your "to do list" on the Internet.
-Setting up a shared calendar on the Internet.
-Setting up a shared "to do list" on the Internet.
-Setting up your new address book on the Internet.
-Setting up shared chat lines for team/sales support
-Setting up shared discussion boards team/sales support
-Setting up your voice mail on the Internet (answering machine).
-Setting up an e-commerce based web site, to sell products on-line.
-Setting up shared letterhead, fliers and business card templates.
-Setting up a shared directory of all other important documents.

Of course you will want to create shortcuts to these programs on your desktop to save time and effort. Send me e-mail and I'll send you the instructions on how to do this.



Chapter 8
Postmaster - an online contact manager, tickler and e-zine system.


Here's another solution for keeping track of your clients and a whole lot more. As you know, In any kind of business, you need be able to track your clients, vendors and other contacts. You need to know who you talked to, when you talked to them, when you should follow up with them again, and then how to quickly reach them, via phone, cell phone, fax, e-mail or even your e-zine or newsletter.

As I've mentioned, one of my goals in life has been to organize my customer list and automate my marketing campaign with a newsletter and tickler system.

A few months ago, I discovered a program called Postmaster. Postmaster is my dream come true - an automated marketing system, including an address book, tickler system and an automated e-mail responder, which is in effect my new, automated newsletter or e-zine!

The software tracks the following information for me:

·Names
·Addresses
·Phone numbers
·E-mail addresses
·Birthdays and special events
·Personal information, such as names of spouse, children etc.
·When I should follow up with the prospect with a letter
·A chronological list of when I talked to the customer and what we discussed, going back in time as long as I wish!


I enter all the information about the customer one time, and it's there forever. If I can't remember how to spell a contact's name, I simply enter the first few characters of their last name or e-mail address, and it pops up with all the names that start with those characters.

There are certainly many contact managers available today, but the benefits of this program is the fact that I can then sort or search by most of the above fields and market to each of those sorts or searches via e-mail and my e-zine, or eNewsletter!

Here's a summary of the program,  and we'll talk about the e-mail e-zines at the end of the review.

The address book:

The address book tracks all of the details as mentioned above for addresses and phone numbers, etc. If I'm not at home with my computer but need to work,  I set up my computer at home for remote control, so I can call my computer via modem and then I can access the information from my computer at work! If you choose the Internet based version, you can access your information from any Internet ready computer. What a time saver and convenience if you travel!



The tickler system:


The notes section will allow me to track when I talked to the client and what I talked to them about! The system allows me to keep almost unlimited notes in a word processor type application that automatically enters the date when I open the file, and allows me to enter in the data. Every time I open that respective contact, say John Davin, the system moves the oldest data to the bottom, and I can enter new information at the top.

Here's how it looks, with the oldest contact information at the bottom of the file.



And here's how you should track the customer information, with the oldest news at the bottom of the page.

Notes for Bill Smith:

7-1-2000

Bill finally signed up for for my business! Glad I kept sending him e-mail via my new automated e-mail responder. He'll thank me later! Guess I better enter his name in the automated e-mail newsletter for people who've signed up to help him build his business!

5-19-2000

Talked to Bill, said now is not a good time financially. He has e-mail now. Cool. Still keep him on the list he says. Entered him in postmaster for the free newsletter. He'll get 52 messages over the next year, one each week telling him about a new aspect of the program. We'll keep working on him, since it's just a matter of entering his name in the database.

6-4-1999

Talked to Bill about my business AGAIN. He said wait 6 months, so I will.

Asked me to fax him more information, he does not have e-mail yet. Ouch.

6 -1-1999

Talked to Bill about signing up for my new business. He said no for today, but said I should contact him again later. He wants me to fax him more information. Have put it in my task manager/scheduler for tomorrow. Wish I had an easier way to send him this data.

The scheduler:

The scheduler keeps track of my meetings. I simply look at the calendar, choose the day and time of the meeting, and set a timer to go off on that date. Easy to use, it saves you a lot of time and a lot of embarrassment from forgetting meetings. I also use it as my tickler system for sales.



The tickler system:

It's important to realize the importance of special events like birthdays and wedding anniversaries. In any marketing campaign, you want the customer to feel that you know him or her, that they and their family are important to you. What better way to do so than to automatically send them an e-mail birthday card each year? When you add your customer in your postmaster system, be sure to ask them for this information so you can start the process correctly right from the beginning. Enter the date of their birthday as a  flag so that on that day, you get a notice telling you to contact them.

There are plenty of programs that will allow you to send a free birthday or  anniversary card, right from the Internet, at no cost to you. You might even go so far as to enter them in a program like http://www.reminder.com that takes care of the project for you. It's too easy, for such a kind thought. You should feel guilty for considering this easy to use marketing tool!

The automated e-mail responder and e-zine manager.

The real beauty of this program is the ability to set it up as an e-mail responder and subsequently an automated e-zine and (e-mail based newsletter).

Everything is completely automated, from start to finish. I can tell the system to check my e-mail, and look for key words. For example, if it sees the words "subscribe newsletter", then the system automatically grabs their name and e-mail address, and does 3 things.

First of all, it automatically sends them a welcome e-mail letter, with information about how to get a free website with coolebiz! Next, it adds their name to the category called "newsletter". Finally, the system starts sending the customer a series of  e-mail messages, automatically, without me even knowing about it! Here's an example of how I write one of the messages that the system will send out to the prospect!

 

Why would you need this system?

Well, first of all, you can automatically maintain, track and contact all of your prospects and customers from one program. In addition, all of your scheduling tools and appointments are in one program and one location. Even if you're out of the office or on vacation, you can still access it via the Internet if you purchase the version of the software that is stored on the Internet. Now you're able to access it anytime you have access to the Internet, from any location! But that's just the beginning! What we've mentioned so far is great, but keep reading, it gets better.

Why do I like the system?


That's easy. I can set up as many different message categories as I like, which means I can maintain as many different mailing lists, autoresponders and e-zines as I need, which is of course one for each affiliate program! I can even copy members of one group to another, and quickly send them all an e-mail by simply sending e-mail to the group. Remember how I said it's just as easy and the cost is the same to send e-mail to one person as it is 10,000? That's because I own Postmaster!

Finally, if you've studied sales and marketing, you may know that you have to make contact with the average person 7 times before they make a purchase from you. Of course it's worth your time to make a lot of long distance calls if you're selling an item with a huge markup, or building a downline, but usually it is not cost effective. A better plan is to take the time to create an e-mail based newsletter for your customer list and start sending out a free weekly or monthly newsletter!


This will help build new business and repeat business. If you also have customers and downline members who are not very active, you will be surprised at how your customers and downline members come alive and start showing interest again, and how many sales you and your team will start to make. You simply need to keep your products and services in front of them on a regular basis, with free educational and motivational. Everyone likes free stuff too, right? If you can throw in some specials or freebies that would be great too.

In the old days, you had one product and sales was a numbers game. You had to take a lot of "No"s to get a "Yes", a sale. But with new technology like Postmaster (if you work it right) you start out making contacts as friends, feeding them free information along the way. By the time you hit them with a hard core request for a sale, you've already sent this person dozens of messages about you, your ideas on quality products and service, and the prospect already knows you and trust you. They have a much higher probability of trusting you at your word that this is a sound program or product, and probably will sign up right away if they need the service or product.

Of all the marketing programs you could implement, this is the number one program that will provide results both in the short run and the long run. It's a priority. Buy it now, learn it,  implement it to educate and motivate your team and your customers, and reap the rewards!

Because the program automatically sends out the letters for you, and all you have to do is study the new products on the marketplace, write articles about the programs, copy them to Postmaster, and send out a regular, automated, professional newsletter with interesting information for the users, why would you not do it?

SUMMARY:

The basic premise is that you educate your prospective clients, giving away free, valuable information, and then be ready to close the sale.  It's about building relationships and keeping in touch with those relationships. Of course there are many marketing plans, but the one we present here is one of the very best ways to market for repeat sales on the Internet. In this plan, the true goal should be to provide free information and education about a topic or product at no cost, thereby introducing yourself to the customer, allowing your company to establish credibility with the customer for the company and its products, then is ready, willing and able to deliver a quality product when the customer is ready to buy. That's the goal. Follow that rule and you've made a sale!

But of course you have to have your web site ready, so we will address that topic now.


Chapter 9
Setting up your new web site to share information and make sales


Creating your business web site.

Now, on to actually building your own business web site. This step can be confusing only because there are so many ways to build your web site today. So many in fact that I wrote an entire book.

Download our book on building web sites here.

You can download that book here.


After working with hundreds of clients at different skill levels build their web pages, I have found there are 3 paths you can take.

1. Have someone build the entire site for you from scratch.
2. Lay out your web site on paper and find a template to save time and money.
3. Do the entire site by yourself from start to finish.

In either case, I suggest you do two things.

1. Go out and look at the competition, and save their sites to review and to share with anyone who helps with your site.

Purchase pre made Web site templates to save time and money.

2. Visit sites that provide web site templates (e.g. http://www.talking-templates.com) to get examples of what you want your site to look like or to actually save money on web site design, images and layout. Actually, I do suggest you visit sites like this one to see how easy it is to build a web site.

Build your own web site for free to evaluate the service here. http://www.atomicshops.com/?AID=6650301&PID=1577192

This way, you can do it all yourself first, get your feet wet and understand what it takes to build a web site. That way you'll know what is involved for your web site designer, and be able to know what to expect, time wise and also cost wise. Seriously. Even if you plan to hire someone to build, edit and maintain your site, I advise you and anyone else to start out with the easiest free (or 10 day trial) web site builder you can find and do it yourself first, then turn it over to them professionals if necessary.

Either way, you need a game plan and an outline for the web site to save time, and make the best web site possible. Here is a highly effective game plan. Take 10 legal size pieces of paper, label each page as page 1-15, then go back and label each page, as Home, About us, Our products, Ordering Information, and more, until you have all the pages named and laid out the way you want them. Of course you can use more than 10 pages if necessary, but keep it simple.

To save time, you can even cut pictures out of your existing brochures or newspapers or magazines and paste them on each respective page to get an idea of how the site will look. More importantly, you will know how it will work for you and the customer.

Again, to get additional ideas for your web site, you should certainly go out on the Internet and look at web sites that are similar to yours before you start to see what they have done, learn from them and improve on their ideas. Take the best ideas and leave the rest. In any case, do build a mock up web site on paper to save time and money.

I suggest you fill out the checklist found in the my book listed above, even if you do have someone else make your web site. It will save you time, headaches and money. Once this is done, you can still contact a professional Web site designer if you still feel you need help. However, you might just find out that your skills are better than you thought, and you have saved a lot of money.

Or you may find that you can do parts of your Web site and you let someone else do the things you cannot do. My feeling about this all this: Unless you have more time than money, I would not take the time to learn HTML, Java and the like. Use a website creator service (software based or online) or utilize the many free scripts (forms for example) we show you in the book on creating your own web site and go from there.

Bottom line: If you don't feel comfortable doing any of this, just print the checklist and do the best you can filling it out and hire someone to make your web site right off the bat. Then you can get on to marketing and producing your product and making money! That's my 2 cents worth. To learn more about this decision, be sure to read the book on creating your own web site and promoting it.


Chapter 10
Setting up your web site to accept orders via the Internet!



Now that you have automated all of your personal tasks, let's talk about putting your marketing plan on auto pilot to save time and create an explosive growth in sales. Actually, we'd better make sure you're ready for the business once it comes through the Internet, so let's talk about accepting payments automatically via the Internet first.

Let's start out by talking about accepting credit cards. You need to know foremost that it is so very, very important to the success of your business to be able to accept credit cards and bank drafts on your web site. Statistics show you will sell 65% more product from your web site if you do accept credit cards. We cover this topic extensively in another chapter in the book, and in the interest of saving space and paper we will not insert the entire chapter here. However, we do want to make a few very important notes on the following options all the same.

- Accepting credit cards.
- Accepting electronic checks.
- Accepting additional forms of payment.

Accepting payments over the Internet

If you want more sales with less hassles, it is very important for you to automate this process. There are many ways to accept payments over the Internet, some more expensive than others and some more complicated than others. You will want to review the chapter on building your own web site for more detailed information, but here is a summary of the process and your goals for setting up an e-commerce based web site.

First, the process is as follows. The customer visits your website and reviews what you have for sale. The customer then chooses items he/she wishes to purchase, and places them in an electronic shopping cart. The customer can then add or remove more items from the shopping cart until they are ready to check out and pay for the items. This is called the check out procedure, just like what you do when you go shopping at the supermarket.

Now the customer provides information to the website such as:

·Customer name / Phone #.
·Billing Address of customer.
·Shipping address of customer.
·Shipping method - overnight, 2nd day, ground, etc.
·Payment method - credit card, electronic bank draft, etc.

At this point, all taxes and shipping expenses are calculated. Next, an electronic invoice is generated, sent to both the vendor (website owner - you) and customer via e-mail. Payment is collected via credit card or electronic draft check. Once the payment has been deposited in your account and verified (to protect you), the product is then shipped to the customer. In the case of electronic draft checks, the product may not be shipped to the customer until the check has cleared the customer's bank and been verified as being officially deposited in your bank account.

All in all, the system offers a great amount of flexibility to both buyer and seller and makes buying and selling products and services an effortless task. Of course there are additional benefits to operating your store on the Internet and being an IBB (Internet based business), but one of my favorite concepts I often point out to people who tell me they want to open a second, third or fourth store location is this: "Why open another brick and mortar store when I've shown you the costs and benefits of opening a new location on the Internet?" This statement alone sells more web sites than any other, and it even convinces some people NOT to open a retail store.

(Please review the book on e-commerce for a full review of the benefits.)

The basic benefits of e-commerce are:
·Customers can shop 24 hours per day.
·Customers can perform complete research on products.
·Customers can print out specifications and compare with other manufacturers.
·Customers can save money by not paying sales tax (depending on state laws).
·Customers can shop from the warmth and comfort of their home or office.
·Vendors can offer convenience, product information, and great prices.
·Vendors can offer a wider variety of product for sale.
·Vendors can drop ship products.

Again, because the Internet is a relatively new concept to most people, for these benefits to be realized, you need to be able to make it very convenient for them to buy from you, particularly when talking about how you accept payments for your products.

Accepting credit cards from your web site.


There are many ways to accept payments via credit cards from your web site. Some of them even allow you to do so without setting up your own merchant account, and they are listed below.

You can also get a free book on the subject here.

If you'd like to build your own web site in about 30 minutes with no obligation, this site is one of my favorite web site builders that also comes with a shopping cart and the tools to accept credit cards. I suggest everyone starts by building a free (trial) website here, complete with shopping cart and checkout system.

Click here to build our demo web site.


It is a complicated process, and the details can change quickly, so we would prefer to send the latest, greatest information via e-mail when you request it. Just send e-mail to: jddavin@mynewoffice.com and enter "merchant account" in the subject line.

Accepting checks over the phone:

If you don't understand accepting bank drafts, keep reading. If you'd like to be able to accept bank drafts, just visit http://www.checkman.com.

Just know that it's easy to accept checks without actually seeing your customer. Anyone with a copy of CheckMAN!", a computer and a printer can legally accept a check via Phone, Fax, Email or the WWW! It's now Faster and Less Expensive than you would ever think! We have been successfully accepting this form of payment with tremendous success! Say Good-bye to the high credit card merchant account fees! With CheckMAN!", you will have absolutely no recurring fees, or monthly charges! Your only other expense EVER will be to purchase blank checks! (About 5¢ each!) With this State-Of-The-Art program you can even print checks drawn on your own account ready to be signed made payable to who ever you would like.

The Internet is not the only way you can accept payments of course. The software also allows you to take a check via phone or fax. All you have to do is ask the customer for the information from one of their checks, including:

-The customer's name:
-The bank's name:
-The routing information:
-The checking account number:
-The check number from the account:

Of course, do not forget the amount of the sale, including shipping charges and any taxes that may apply. Here is an example of how it works: You simply print the check from your computer onto a laser printer, and deposit the check into your checking account! It s that simple! The customer can even fax a voided check to you if that is easier for them. Here are a few words of caution however: You may want to wait for the check to clear their account to protect yourself.

Still, there are some major benefits to accepting checks this way. For one, it allows you to make sales that you might not otherwise make, specifically to people who do not have credit cards. In addition, the checks you print are also less expensive than accepting credit cards. I've used programs that cost as little as 3 cents per check! All in all, this is a good start for anyone accepting payments for a product, via the Internet, fax or phone.

The only limitation of accepting checks is that you do have to wait for the check to clear at the bank, which is particularly bad for anyone who wants to sell information or e-books via the Internet, because anyone who wants to buy your e-book usually wants to read it right now, and won't buy if they cannot have it in a matter of minutes or hours at most. For selling e-books and such, you need a better solution, and it's called Clickbank.

Accept payments via Clickbank


Clickbank is probably the fastest and easiest way I have found to quickly and easily sell your products on the Internet, especially if you are:

1. Not wanting to set up your own merchant account.
2. Wanting to sell information based products (e-books/e-zines).
3. Wanting to set up an affiliate based program to allow others to sell your products.

ClickBank is service used for online billing and distribution of information based products. It is a marketing solution used by thousands of web businesses that deliver unique products and services over the Internet, by web page, attached files, or email). Their payment technology lets any web business (a seller) automatically pay sales commissions to any other web business (an affiliate) that links a paying customer to the seller.

Clickbank bills the customer, pays the seller, and pays the affiliate. All in all, Clickbank is an easy to use, easy to promote service. What that all means is that if you want to pay someone to sell your products for you and you want to let someone else collect the money for the sales, track the commissions and send out the checks to both you and your sales people, Clickbank is your vehicle.

In my humble opinion, it is the easiest way to sell items via the Internet, if you don't mind paying a slightly higher fee per transaction. But the simplicity of the program and the opportunity to have others sell your products for you make it an easy selection for many Internet marketers.

Of course there are additional programs out there that offer this service. If you're interested in more information about allowing others to sell your products, send me e-mail and I'll send you an update! Just send e-mail to: jddavin@mynewoffice.com and enter "reseller info" in the subject line.

Accepting payments via Paypal

Paypal allows Internet users with an e-mail address to send and receive money electronically through the Internet. The program is free for non-business entities (at the time of this writing) and charges a small fee for business users. This program is truly useful for anyone who wants to pay a bill, send money to a friend to pay for a movie, accept money for a sale or any other need for transferring money.

If you sell subscriptions, you will find this program especially useful. The program even allows you to collect money for subscriptions, and generates names and passwords for your subscribers! With a little work on your end you can set it up so it's all automated and a hands off, no labor operation.

Not only is the program a great concept, but I also believe the company is an example of an aggressive and progressive marketing concept. The company is experiencing tremendous growth, with this main concept: Instead of spending millions of dollars on advertising, they pay for referrals, plain and simple. They start out by paying the person who referred the customer $5.00 and they pay new customers $5.00 to sign up, so everyone wins.

These costs are well below the standard costs of customer acquisition today and they are signing up people like crazy. When I talked to customer support at Paypal today, they mentioned that they had 4,000,000 users after being in business for just a few short years. I said FOUR MILLION USERS! That means the program will become a standard in the industry. In fact, they are even one of the few Internet companies that plan to actually have an IPO.

Those are just a few options for completing the sales transaction via the Internet, but here are a few more ways to complete the sales transaction on the Internet.

You can sign up for a Paypal account here.


Chapter 11
Top ways to promote your website off the Internet.



Here's a quick list of simple ways to promote your website off of the Internet, followed by more complex marketing tools, complete with explanations. But remember one thing. Working for referrals is the number one effective and lease expensive mode of marketing, on or off the Internet. More about that in a bit.

Placing your web site URL on or in:

1. Place your website address on your letterhead.
(Click here for letterhead tips)
2. Place your website address on your business cards.
(Click here for business card tips)
3. Join a referral or leads group in your community or online.
(Click here for referral group tips)
4. Run small classified ads in the local penny shopper or advertiser.

How to run small classified ads in the newspapers and magazines.

If you do decide to use one traditional marketing tool, be sure to check out this resource! One of the best ways to get the word out is still to spend a bit of money and place display ads in the papers and magazines, or better yet, small text based classified ads in local newspapers or penny shopper type of community newspapers. Try to get your best value and do it quickly by making one call to one vendor and AUTOMATE the process! With this service, you can also target specific target markets as well, such as college newspapers only, etc. Place your ad in thousands of newspapers across the country for one LOW PRICE here!

Click here to make one order!

Other ways to find the newspapers to advertise in:

Gebbie Press

If you wish to look up the magazines one at a time, another great source is Gebbie Press, which provides a list of America's newspapers and magazines broken down not only by state, but also by industry and other categories! My advice is to visit the public library and find this book instead of spending the money on the programs you see late at night on television telling you they have the lists of thousands of newspapers. They may be marketing guru's but I ordered the package and was not impressed. It looked like they had a copy machine making copies of the book and forgot to put the papers straight in the copy machines. All you get is a name and a phone number and that's not enough. Just a personal opinion, it's simply not worth the money unless you cannot get to the library or they don't have the Gebbie Press book at your public library.

National Mail Order Association

If you also decide to utilize direct marketing tools, be sure to visit The National Mail Order Organization. They have all the information you'll ever want related to direct mail campaigns, including mailing lists, mailing materials and more. http://www.nmoa.org

Standard Rate and Data Services (SRDS)

If you do wish to use standard media, please check out the useful data at Standard Rate and Data Services (SRDS), which will include sources and rates for most standard mediums. These standard mediums are magazines, newspapers, television stations and more.
http://www.srds.com/index.html

5. Advertise to those with similar interests; start with related trade publications.

Another best bet is to advertise in trade magazines, which are magazines specific to your target audience. A great source for trade magazines is this site: http://www.tradepub.com. You can even subscribe for many of these magazines on-line while you're at the site if you 're interested in the magazine. If you need a sample copy, try writing to the company for a free issue. Be sure to explain that you are considering advertising in their publication, and ask them if they can send you a complimentary issue.

6. Write a weekly article or series for the local newspaper or special interest club.

7. Write your own book and have it published, like this one.

8. Become a guest speaker on a local radio show, and talk about what you know!

9. Give a presentation at a local group or special interest club.

If you do plan to be a speaker, I highly suggest you visit Toastmasters to prepare yourself for speaking or visit my friend Jonathan Jones at Dale Carnegie St.Louis to take a Dale Carnegie Course on High Impact Presentations Intensive training that concentrates on developing presentation skills. Participants learn methods for planning and delivering effective presentations, as well as how to respond to questions from audiences, the media, and in impromptu situations. Each participant is videotaped and receives personal coaching.

You can also subscribe to the Dale Carnegie Newsletter I administer to learn more about the company and how they have built such a great reputation as being the place to go to learn how to become a great speaker.

It's a great source of information written by my friend Jonathan Jones.
Click here to subscribe.



Chapter 12
Additional time saving options for taking orders and selling your products



Of course you can do all the work yourself an e-commerce based web site. But here are a few more options to simplify the ordering process.

1. Hire someone to do it for you. However, you'll have employees and the responsibilities that come with employees. I've been an employee and employer (20 years), so I see both sides, and this is not my best option.

2. Contract with a company for the entire fulfillment process. From answering the phone to taking the orders, to packing and shipping the product (or drop shipping the product) and more. There are plenty of companies that will do this for you, from start to finish.

3. Opt for the affiliate based marketing plan, which we will explain in detail. Affiliate based programs are the most exciting, cost effective, easiest way to sell products on the Internet today.

Let's review these three options. One excellent option is to take orders from your customer via an e-commerce solution on the Internet, and let the computer do all the work. The customer simply pays via credit card and you keep all the profits.

However, the world is not always perfect, and the customer may not always be willing or able to pay via credit card or at least not on the Internet. Or you may have a more complicated product to sell that requires contact with a person. Thus, you may want to offer the customer a solution that allows them to talk to a live person to close the sale and take their payment.

You'll still get the sale, you ll just have to either be flexible with your schedule and be available to talk to the customer whenever they want to talk to you and give you money. Or you can earn a little less money in the process and hire a professional service to take the orders for you.

Personally, I prefer the latter. I am the kind of person who loves to talk, which would keep me from writing books and making more money, which is bad. So, if you love people, are a great salesperson and don t have other projects going, by all means offer a phone number where they can reach you and personally take the order! You ll have fun, close the sale and perhaps make a new customer or friend for life!

But if you're like me, and you want to spend your time developing a product and let someone else do the work of selling, collecting the money, shipping products, taking care of warranties and paying commissions, here are the options.

Hire an employee to take your orders.

This is the most complicated option, and you should contact someone at sba.gov or score.org to explain the benefits and responsibilities to you of hiring employees. It's a major job to have employees with the responsibilities of taxes, scheduling, training and more, but it is the only option for some of you.

If you go this route, you ll want to set up a script for the person answering the phone for sales and show them the ropes for the tasks you expect them to perform, such as answering the phone, taking orders, accepting credit cards, making deposits, shipping products, etc.

We would then also have to open a lot of discussions of taxes, outside VS inside salespeople and more, but that's all we'll say about employees for now, because this book is oriented toward using technology for small businesses rather than about running a business, and we'll focus on other options.

Find a company to market the product and take your orders.

Your first other option is to find a company who will take care of all the fulfillment tasks for you. Such as answering the phone, taking orders, accepting credit cards, making deposits, shipping products, etc. There are many companies ready, willing and able to this for you. They are called fulfillment companies.

You may make less per sale, but if you're good at marketing or coming up with new products and services, this may be a good option for you. First off, you'll need to interview different companies to see which one can offer you the best services at the best prices. Here are a few things for you to consider.

Make sure the company offers an incoming 800 number, which the company will probably already have. They'll simply set you up with an extension off their 800 number, that will look like a private line to the customer.

Next, you'll have to set up a sales pitch script for the person answering the phone for sales. Make sure you role play as the customer as a test, to make sure the salespeople are knowledgeable about your product, and competent to represent you. You may even want to call in and make an order without the them knowing it is you, to see if they're doing a good job of representing you and your products.

You'll need to offer adequate training so that they know enough to talk intelligently about the product and to take the order, but not enough to say the wrong thing to lose the sale or send you to litigation for misrepresenting your product or service. Instruct them to tell the customer they are only here to take the order, and if the customer has questions before they order, they need to view your website for the information they need, or they can contact you via e-mail or your phone (if you wish to offer that option).

Next, you'll have to go over pricing, ordering, payment and refunds information. You should be able to accept Master Card, Visa, Discover and bank drafts, as we've already discussed.

Working with an affiliate based marketing plan.

This is the hottest marketing tool ever, but before we cover the affiliate based marketing plan option, let's talk about how to put your marketing campaign on auto pilot for increased sales and profits.


Chapter 13
Setting up the tools to place your marketing campaign on auto pilot.

Now that you know how to accept payments via the Internet, your goal should be to put your marketing campaign on autopilot. It could even be so automate that you regularly receive e-mail messages in your mail box with an invoice, and a payment from your customers, without you even knowing the customer was shopping at your web site! Of course, not all businesses work this way, but you should still keep it in the back of your mind as a goal.

Here is one example of how this works from the author, so you know it happens.

John Davin's example of receiving money for sales without even knowing it's coming.

This happened to me just today as I was rewriting this chapter! I received an e-mail message from Paypal stating that a person had just sent me $99.95 for my book with their 1 hour personal training session.

Now, I did not recognize this person's name, but there is his money, sitting in my checking account. I did not even advertise the book yet, and had not even talked to him about it.

Only when I sent him e-mail with the book did I find out how he found out about the book. He replied that he had met me at a seminar in Texas for Handtech, where I had been lucky enough to speak, and he remembered me and wanted to see what I was doing now. He looked up my name on the search engines, found my website and ordered the book, plain and simple, without any assistance from me.

You can have this happen for you too, but it does not happen by luck or by sitting back on your laurels. I sold the book and earned almost 100% profit on the sale because I worked hard to get to that seminar (they actually flew me there) and I made a contact (that I did not expect to see again).

However, because I did my work in automating my sales process, he was able to find me and my web site some 2-3 years later, and automatically purchase my book without me even knowing about it. Again, this is the kind of sale you need, and it can happen to you too!

And when I say I made nearly $99.95, I mean I actually made $99.95 minus 2-3% or so of the sale price for using Paypal, which was the only expense incurred for the sale and delivery of my book! I need to repeat that. I had no marketing cost or distribution costs, as I sent him the book via e-mail. What other product could you ever find that is 100% profit, and you simply pay 2%-3% for accepting a credit card? Show it to me and I'll sell it for you.

Using the information you have to work for additional sales.

But what is even more important to realize, is that I now have his name and e-mail address for future marketing campaigns. Now I can send him updates of my e-book on a regular basis, which will of course include information about my new products and services that I sell.

Take a moment to really think about what I said in that last sentence. I'll change it just a bit in case you did not catch the beauty of the concept. Whenever I send updates of my e-book (for which they paid me) to my customers via e-mail, not only am I making the customer happy with the updates, but I am also introducing them to new programs that pay me for making referrals, such as Paypal! The beauty of this is the customer is glad to have the update because it provides news about what interests him and I possibly make another sale or get paid for making a new referral for a new program. A win-win situation if ever there were one.

In fact, if you take a look through this book, 75% of the programs I talk about are programs and services that pay a referral fee. So, in effect, the customer is paying me to educate him and to read my business pitch.

Best of all, he happy is to read them as long as I share my ideas and help him automate his life and help him make money. But I better not push that marketing idea too far, because you now know one of my goals for writing my books. My main goal is to help and educate people but I am also motivated by sales to write additional e-books and to send out updates to my e-book because the reader learns about additional services I offer. And they buy them because they read about it and trust my opinions.

Consider writing your own e-book, if only to get the word out and exposure!

That's why e-books are one of the highest profit items and of of the hottest items on the Internet. Even if you don't sell an e-book, you should consider writing one for many reasons. Just the fact that it builds your credibility and keeps you in front of your customers at all times is enough reason to write one.

No where else will you find a less expensive, more effective way of keeping in touch with your customers, building their confidence in you and selling them whatever it is you have to sell them, over and over and over. That is why we cover these concepts in the very first chapter of the book. An e-book is a time saving and profit generating idea that you need to consider now, before you complete or set your business plan in stone.

But many of you have no intention of writing an e-book. But you do know you need to have a marketing campaign. Hopefully you've read our book on basic marketing tools such as press releases, search engine submittals, newsgroups and web rings and more, but now we are doing to focus on a simple plan that works for any small business. In addition, let us agree that this section of the book is not written for corporations with millions of dollars earmarked for their marketing campaign.

This book is for startup, small or mid-sized businesses. As such, one of your main goals for marketing is to get maximum exposure for minimum cost. Our next step is to automate your marketing campaign with these Internet based tools and rules. Here is the general outline for automating your marketing campaign:

1. Start by building your web site.
2. Set up an automated e-mail responder.
3. Turn your e-mail responder into a full-blown e-zine.
4. Write your own e-zine or submit articles you have written to other e-zines.
5. Utilize your web conferencing room to make on-line presentations, both live and prerecorded.
6. Automate and duplicate your system to increase profits tremendously and to ultimately free up your time.

We've already set up your web site, so let's get started on the next task at hand. Marketing.


Chapter 14
Creating your automated e-mail marketing system.



Now that your web site is ready, your next step is to set up an e-mail responder for your marketing campaign. We'll show you how and what software to use in the next section on creating your own e-zine, but you can get a basic overview of how you can combine a contact manager with an ezine manager here.

http://www.mynewoffice.coim/seminar_contactmanager.htm

You might be asking what is an e-mail responder and why you need one. E-mail responders are similar to fax on demand. The concept is that when a customer requests specific information from you, and you use an automated, 24 hour per day service to instantly send them the information, usually within just a few minutes.

In a fax back system, of course your system sends them a document via their fax machine with the details of your offer. If the request is sent to an e-mail based responder, then your system sends them the document via e-mail, again within just a few minutes. Believe it or not, a good e-mail responder is better in some ways than a web site. Here are a few reasons why: Let's say you run an ad in the newspaper or advertise on the Internet. If you advertise your web site address, the customer may come to your site, get distracted by a phone call or whatever, and leave your site without fully exploring it or buying anything. However, if you advertise your e-mail responder, there are many more ways and reasons for you to keep contacting the prospect and a higher chance of making a sale.

Remember, it takes an average of seven contacts with a customer before they purchase from you. You have a much higher chance of making money with the e-mail responder. First of all, you can track your advertising dollars as you can advertise different e-mail responders in different media and publications, such as web sites, e-zines, magazines and more.

Second, you can also let the prospect pre qualify himself with an e-mail responder, asking them to visit different sites for different sets of information on your offers, depending on his/her interest.

Finally, and most importantly, now you have the customer's e-mail address for additional marketing campaigns, which is what you really wanted in the first place!

The beauty is that the entire process is automated. You probably don t even know that the information has been sent to the prospect. But the customer gets the information instantly, and as in my case, he may even purchase your products or services from your e-commerce enabled site before you (the vendor) even know there is interest in your product or service.

I must repeat this statement again. Even though it is nice to make a sale, remember the two most important reasons to use an e-mail responder.

1. You now have the prospect's e-mail address for further marketing campaigns.
2. You can pre qualify the prospect for further sales, perhaps for years to come!

Here are a few additional reasons to use an e-mail responder:
- E-mail responders can potentially reach millions of people.
- E-mail responders increase sales by educating your customer.
- E-mail responders increase sales by improving customer support.
- E-mail responders reduce marketing costs because you save on postage and printing.
- Your immediate response to inquiries means fewer sales lost to your competitors.
- You save time providing static info-store hours, fax numbers, and so much more.
- E-mail based marketing campaigns can send multiple messages to prospects.
- You can use them to them to quickly test a new product or service.
- You can eliminate the need for additional employees.

Talking about employees, think about this for a moment and let it sink in. Your e-mail responder is like your new employee, but it costs you a fraction of what an employee would cost you. The e-mail responder is simply a computer that waits 24 hours per day for incoming e-mail messages. When a message comes in, the system determines what person, business, or organization is being contacted and what information is being requested The responder then sends out the correct information to the requester's e-mail address - usually in two minutes or less.

The person requesting information encounters no busy phone lines, no waiting, no hassles at all, whatever the time of day or night. You pay no employment taxes or vacation pay, and an e-mail responder does not eat or sleep or ask for a raise. If you want to be competitive and increase sales and market share, you need to work harder than the competitor. Even if it's your computer doing the work.

If you don't work smarter, you may have to work 24 hours per day, or have someone else doing it, even if that someone else is your computer. And you can pre qualify the prospect for additional services and products over and over for years! That s the concept we talked about before. You must pre qualify your leads, then follow up over and over again with the same product at a different angle, or even a different but related product over time.

If you're hoping to cut labor and expenses from your marketing campaign, you can implement an autoresponder today from many sources. Proautoresponder is just one good example, but whichever service you choose, just get started immediately. Of course we can show you how to get yours for free at one of our seminars or in the affiliate information section. But if you just want to get started now, you can just pay for it and establish your presence on the Internet right now for less than $300 a year.

http://mynewoffice.ProAutoResponder.com

This is a perfect example of what we will be showing you down the line - how to get your technology services at zero cost. Basically, you can test a product, then if you like it, make referrals to your friends and associates. After you refer enough people you get it for free, or you can start making money from it as well. If you don't want to mess with getting your services for free, just buy it out right and forget it.

But whether you purchase the e-mail responder outright or get it for free, an e-mail responder is just a part of your online marketing campaign. The next logical step is to create your own e-zine, and you can easily turn your e-mail responder into an e-zine, by simply changing the name of your letter and the content of your writing to your own (newsletter) e-zine. As you will see, e-zine (e-mail base newsletters) are the very b est marketing tools available today, even better than your own web site or e-zine.

Creating your own e-zine to educate your audience.

An e-zine newsletter is simply an e-mail based newsletter you send regularly via e-mail to educate your readers about a shared topic of interest. Many e-zines will also include a review of a service or product you wish to sell, and some will include a tag line at the bottom with an ad for a related product or service. The amount of advertising in an e-zine is dependent on the topic of the e-zine, the readers and the author.

The number of e-zines has grown tremendously over the past few years because they are one of the fastest and least expensive ways to become successful on the Internet. You can easily make large amounts of money sending your advertisement to a large list of names you have purchased for your e-zine, but you must be careful to avoid building a reputation as a spammer, someone who sends unwanted or unsolicited e-mail.

The true ultimate goal of an e-zine is to build a small but loyal audience! To create a reputation as being the expert of a specific field, building a tremendous amount of exposure and traffic for your web site by giving away free information, then making repeat sales of related products and services.

Of course you don't have to do this exclusively on the Internet. You can still get publicity the old fashioned way by offering to be a guest speaker on television, radio, and for local groups. You can also offer to provide free articles to magazines and newspapers as well. These options all work well, but you can simply reach larger numbers of people, less expensively and faster with an e-zine.

Another concept that is working today is providing free articles to web sites and e-zines to build credibility for your knowledge and to increase traffic and exposure to your Web site. Many of today's e-zines have thousands or even hundreds of thousands (some even have millions) of subscribers. You can get in front of these people very quickly and inexpensively if you create your own content and distribute it via e-zines, newspapers and more.

I'm sure you realize that with the sheer numbers of readers, it is easy to make sales just by sending your ad to any of these e-zines. Just because there are so many people reading your ideas or the ads. Just imagine the recognition and possible sales you would make from 10,000 or more people reading your e-zine, or an article by you in an e-zine.

But again, the most important thing is the loyalty you can build with an e-zine. If you put out a quality e-zine and have done a good job of producing useful material in your newsletter, you should have a loyal following and a higher closure rate for your sales over other mediums of advertising.

Why is this? Well, think about it. Wouldn't you like to send a regular newsletter to people who know you and trust you? Would you agree that they would buy from you over the competitor because they trust you because of your track record? After all, you have shown them your level of expertise and commitment to serving them. That's what an e-zine does for you, if you are lucky enough to know how to write one, market it and send it out on a regular basis. Wow.

But what if you are not a writer, you ask. Well, even if you are not a writer, you can still benefit from e-zines. You can even still have your own e-zine. You will just have to improvise. You can use articles in your e-zine which others have written, and give them credit for the articles. Of course it is best if you write a review of the articles and the concepts, just to show that you know what you're talking about.

I still suggest that you find something you like to write about, and write the articles yourself, for more credibility, but you do what you can do. The reason you really want to write it yourself is that you can send it to other e-zines to be used as articles for their e-zines, building more credibility for you and your knowledge, and bringing more traffic to your site, resulting in more sales directly for you.

You will need a few basic tools you need to create your own e-zine:

-A word processor to write your e-zine.
-A contact manager to track your readers.
-A program to subscribe/unsubscribe your readers.
-A program to send your e-zine via e-mail to your readers.

You can probably start out using your current e-mail program to manage your mailing list. You'll want to start by creating a distribution list in Netscape or a new group, if you're using Microsoft Outlook as your mail program. Another great program for setting up a newsletter or e-zine is Proautoresponder

However if you can spend a bit more money up front for marketing your new business venture you absolutely need to invest in a program called POSTMASTER, which will simplify many business tasks for you at one time.

Postmaster is a contact manager, appointment scheduler, e-mail responder and e-zine maker all in one. It will undoubtedly change the way you work, and this is one of the services you will thank me for recommending.

You can choose 2 different versions of the software:

* Postmaster - Runs on your computer.
You can download ProAutoresponder here.
* Bamboo - Runs completely through the Internet.
You can access the online version here.

SPECIAL NOTE:

One great thing about the postmaster software is that it also serves as a powerful contact manager and tickler system. I showed you how it works above, but you can read more on the topic here. http://www.mynewoffice.com/seminar_contactmanager.htm

If you would like the latest tips on the programs, simply send me an e-mail and I'll send you a quick update. Mailto: jddavin@mynewoffice.com with the subject: postmaster

You may also want more information on writing an e-zine and trading advertisements with other e-zines, which leads to the next topic. There are many excellent books on the subject and I plan to write a complete one in the future as well. For now, you may wish to review these resources I have compiled for you.

Simply send me e-mail and I'll send you a quick update. Mailto: jddavin@mynewoffice.com with the subject: e-zines


Chapter 15
Now, where do you find your leads for your e-zine (and your business in general)



Everyone has the same battle to win in building a good mailing list. Yet there are many different battle plans. You can opt for the standard, tried and true marketing tools such as the classified adds, press releases, taking names from your web site with a guest book, sending e-mail to newsgroups or bulk e-mailing to groups of people, but some of these take a long time to work and some may even get you in trouble, such as bulk e-mailing. There are many better alternatives to bulk e-mail. A few examples are referral groups, opt-in lists and lead generating systems that pre-qualify your leads for you.

My favorite is a referral group. You can learn more about them here. http://www.ileadsgroup.com
You'll read more about that in the referral group section.

Opt in lists:

Opt in lists are lists e-mail addresses of people who have agree to join in the hope of receiving information on a topic of interest. Opt in lists are great marketing tools because you can send targeted e-mails to people who are interested in your area of expertise.

There are many sources of opt in lists, so me are free, some are very expensive. The main goal is to find an opt in list that is very targeted, that is, related to one topic, specifically what you have to sell.

We do have a few caveats regarding opt in lists. Unfortunately, many people who join opt in lists do not realize that they are agreeing to receive e-mail from more than one company, or that their names may be sold to other companies. They may not appreciate your e-mail if it is not related to their interests, so be sure to know whom you are mailing to and that they share your interests.

In addition, I've heard that some vendors who sell opt in lists are selling e-mail addresses for persons that actually did opt in for any mailing list. Be sure to check referrals for anyone who is selling you these lists. I've also heard of people who will sign up for your opt-in lists just to get YOUR name to send you e-mail about their offers! Many times they create false e-mail accounts and set up an e-mail responder to send you back information, or to add your name to their e-mail marketing campaign.

So, the bottom line is you must be very careful about using these lists, but if you do find a good list or can build your own opt in list, it can be a gold mine for your business.

Lead generating systems.

The pre-qualifying system is similar to the opt-in list concept, but in this scenario, another company does all the work of building your customer list for you. They start by finding leads for you, then send the prospects a series of e-mail messages to find out if the prospect is interested in your products or services. Once they determine that the customer does want your product or service, the system directs them to your web site where they can then purchase the product or service.

This is a great option and you should consider it if you have the cash to get started with this service. Another option is for the service to provide the leads, and you simply provide the ad copy, which are simply the questions or information that is sent that will help pre qualify the leads for you. All of the work is automated for you by the service. The system simply sends out a series of messages that you have entered into the system, which go out at predetermined times, usually a few days apart.

Prostep is and excellent program for getting new leads for your e-zine or business. You pay a set fee every month for a set number of leads for the system. You enter the ad copy and the system sends out the e-mails.

If you have a tight advertising budget and want to find a way to get your leads for free, here is one solution. You use the Prostep program, then make referrals for the program, get your leads for free, and spend your money on other marketing campaigns. But more about that in a minute.

Let's say you were going to use this system to get leads for your services or products. What are some of the questions that you might ask your prospects? What information do you want to provide to them? Well, you might ask them general questions such as:

1. If they are interested in making extra income.
2. How much time the have to spend on a business.
3. How much money the have to spend on a business.
4. What skills and experiences they have that would help them.
5. Any other questions that are specific to your industry or product. E.g. If you are selling computer training, you could ask what certifications the prospect has today, so you know where they're at in their skills set, so you know how to help them, and with what training programs.

A beginning Internet marketer will invariably try to sign the prospect up right away for whatever it is they are offering, but the main goal is to pre qualify the prospect, and find the program you have that best fit their needs, skills and resources. Another way to say this is to find people who really want what you have to offer. This way, they are successful, you are successful and everyone is happy about spending their time and resources on the best program for each individual.

Here is a review of our marketing campaign so far:

-Create your web site.
-Set up your e-mail responders.
-Market your e-mail responder and web site.
-Turn your e-mail responder into your new e-zine.
-Purchase names for your e-zine if you can't find the leads.
-Gain the trust and respect of your clients with your knowledge.
-Make the sale, fulfill the order and make the customer happy.
-You can even sell other products if you like and drop ship them.
-Follow up for additional sales of related items.

I hope you're as impressed as I am with how all of these ideas come together. Now let's add another element to your marketing plan, a great way to pay for all of these great services. But first a few more tips about marketing and one warning.

Bulk E-mail: The good, the bad, the ugly.

Bulk e-mail is a hot concept in more than one way... it may be profitable in the short run, and it is probably a major headache and a mistake. Yes. It's a way to potentially make a lot of money quickly, but I highly advise you to avoid it. Sending out bulk e-mail is something most new Internet marketers investigate at one time or another. Most smart Internet marketers decide against it because of the repercussions of making people who received the e-mail angry. But that's where your problems will just begin. Here's why.

Bulk e-mail is exactly what it sounds like. You purchase e-mail addresses in bulk and start sending them out at random via e-mail. Chances are, you'll be sending the information to the wrong person, and they complain to those who can make your life very difficult.

The following will probably happen.
·You may lose your e-mail account at your ISP (Internet service provider).
·You may lose your Internet account at your ISP (Internet service provider).
·You may lose your website hosting service and your websites will disappear.
·You may have your name reported to anti-spamming organizations - ouch.
·You may have people sending you thousands of nasty messages called flames.
·You may have people threatening your life. It's happened to more than one person!

People simply don't want unsolicited e-mail, and they have a right to use the Internet without you or me sending them unwanted e-mail.

All in all, when you consider the ethical side of the issue, along with the fact that it may put you out of business, it's something to avoid. Enough said. Be a responsible Internet marketer, and you'll do fine. Take the quick and easy route, and you will be wishing you had not and still wondering how the successful people are making money on the Internet.

Believe me. You'd be better to stick with honest, basic marketing ideas than to ruin you reputation before you even get started with your new business! So, we'll talk about these honest marketing tips on the Internet next, but here are a few basic things you should do while you market off the Internet.

Work for referrals in your business... and give referrals...

There are three types of referrals that generate business leads and sales. All are excellent business tools that you should implement in your business. All become automatic sources of leads and save you money on advertising.

They are:

1. The referral you make or receive for a friend on a no-fee basis.
2. The referral you make as a member of a referral or networking group.
3. The paid referral, or affiliate based program that is becoming a major part of marketing on the Internet.

Remember, any referral is the best source of leads because:

1. The lead is pre-qualified by the person who makes the referral.
2. It cost you nothing to give or receive a referral unless you set it up differently.
3. The lead trusts you because the referral comes from a trusted friend or associate.
4. Referrals allow you to reward others for being a good businessperson. And in a way, take business away from businesses that do not perform.
5. You will receive more referrals as you build your reputation for delivering excellent products and services and for providing leads to others in your group!

Let's talk about the referral for a friend first.

1. Referrals for a friend.

The referral you make or receive for a friend or business contact on a no-fee basis can be given in two ways. You can either do a favor for a businessperson who does a great job of serving clients, or you can do the customer a favor by referring them to a great company! Hopefully you are doing both. A win-win situation.

2. Referrals in a networking group.

The second way to give a referral where you do not get paid for giving the referral is in an organized club, called a networking club. Joining a network club is great because you now have a chance to get out for breakfast, (or lunch or dinner) and meet people who also want to make new business contacts and referrals.

New web based conferencing software now allows us to have a virtual version of the referral network for those who either don't want to leave the home or office for meetings, or for those who cannot leave their homes. Here is an explanation of how you would benefit form a virtual referral group.

About virtual leads groups:

We use a revolutionary service called voice conference rooms by Talking Communities that allows us to share web pages, live voice conversations and even record the meetings if we like. Our virtual network is like any other network or leads group, but we meet and communicate through the Internet instead of meeting at a restaurant for our meetings.

If you've never been to a networking even, here are the basics. If you need more information, read more about how they work to start.

What we do:

We meet 1-3 times per week through our virtual office here on the Internet. Once in the room we learn about each other, our businesses, what type of leads we need for our business, and most importantly, we exchange leads with all the members.

Here are the specific steps each meeting will take.

1. Interested parties log into the community room that represents their zip code. The goal is to have one person present from every industry. For example, each group will have one accountant, one web site developer, one insurance agent, one tax advisor, one carpet sales company, etc. That way, we have up to 35 different businesses represented.

2. The meeting is called to order.

3. New members are introduced and welcomed.

4. An informal networking period allows member to "Mill about the room," and meet the other members of the group for networking purposes. This lasts 10 minutes.

5. Each person takes a turn to stand up (takes control of the microphone and web browser) and talk about his/her business for 1-5 minutes. The speaker can show a power point presentation or even take all member to their web page to show off products or services or sign members up for a free newsletter or whatever.

6. New members have an opportunity to talk about their business, and what type of business referrals they desire for their business.

7. Each person gives their referrals to other members for the day.

8. A guest speaker talks about his topic of expertise. This could be his business or a presentation on how to increase business or other business related topics. Again, presentations can be a voice presentation, a voice presentation with visits to web pages on the Internet, or even power point presentations.

9. A question and answer session about the virtual referral network is offered.

10. The next meeting is schedule and discussed.

11. The meeting is adjourned until the next meeting is called. What you need to participate:

What you need to participate:
- Access to the Internet.
- Speakers to listen to the meeting.
- A microphone to talk to the rest of the members.

Again, in addition to the convenience of meeting from your home or office computer, you will: Save time. Save gas to travel. Save expense of a meal. Save the tip for the meal at the meeting. Be able to be as casual as you like. Best of all, because everyone saves the time of traveling, you can spend more time talking about your respective business, how to build more paying business for your businesses, and to make more referrals.

Come join us! PS: Remember, because our network is virtual, there is not traveling expense or geographical limitations on who you can invite to be a speaker.

Of course you can start your own networking club, but I believe you can find one on your city because the concept works so well that there are many independent and national referral networks in existence today. I do cover this concept in more detail in the chapter on Internet marketing and can even tell you how to start your own referral network. In fact, I enjoy networking and giving referrals so much, I have my own virtual referral group as a benefit or perk for the members of mynewoffice.

Interested?

You can visit it at http://www.ileadsgroup.com. You will can attend one meeting free and your membership will be paid if you are a paying member of the MyNewOffice.com team.

I suggest you read the following press release first about a new virtual referral group forming in your city for a complete undrerstanding of how a virtual referral group functions. If you are interested in additional groups, check with your local chamber of commerce to see if they have a local group or visit http://www.bni.com to find a local chapter of the Business Network International club which has chapters in most major cities.

With ileadgroup.com, BNI and chamber of commerce meetings, it's like a having a referral network that somebody else created, just waiting to give referrals to you!

3. The Affiliate or Referral Payment Plan

This referral option is so powerful, we are going to focus the next chapter on this topic. If you think the leads group is a great way to build business, wait till you hear about affiliate based programs in the next chapter. When you are ready to get serious about building your income, your need to be ready to implement the most powerful marketing tool ever, to build your business and your income.


Chapter 16
Leveraging your time, resources and skills with the Affiliate or Referral Payment Plan



The most powerful tool for marketing today in my mind is Affiliate or Associate based marketing. For simplicity, I will be referring to this concept in this book here on out as affiliate marketing. If you have a variation of an affiliate, associate or MLM (multilevel Marketing) program, just take that into account from here on out. Thank you. :) Also, remember that many affiliate or associate programs are not MLM based.

Basically in an affiliate based agreement, vendors for affiliate based programs simply pay you a referral fee for selling their products, plain and simple. Or you can start your own affiliate based program to sell your products and services and you will expand your sales force and marketplace overnight.

An affiliate based program just simplifies the process and expands the marketplace for seller and reseller. For the most part, to become an affiliate, all you have to do is:

- Have a good working knowledge of the product or service
- Be confident that the service is a value to anyone you refer.
- Sign up to be a reseller (affiliate) and make referrals to anyone you think may need the product or service.

Some programs will require you to take a test for competency before marketing the product. Some programs will charge a fee to be a reseller. Each program is different. Just make sure you research the company, the products and the commission program very carefully before you start.

In most cases, the company is responsible to take care of all aspects of running the business, such as collecting the money, shipping the product, returns and warranty issues. Your job is to use your time, resources and skills to introduce the products, services and company to the marketplace and help sell the same product, services and companies.

A major benefit of the affiliate concept for both the vendor and the employee is that you are not an employee. You simply receive a 1099 statement of income from the company for your taxes at the end of the year. If you have a product or service to sell, you may want to set up a program for others to sell your products as an affiliate vendor.

A good part of being a vendor and selling via an associate program is that you don't pay employment taxes or pay the independent agent (affiliate) until they actually sell one or more your products.

Basically, you could have a new sales force almost over night. A sales force who can reach people that you would never ever reach for sales. Think about that. How many people do you know? It is a limited number, right? But how many people do I know that might want what you to sell, and how many of those people know someone who might want what you have to sell? That's the power of affiliate based marketing. As long as I am paid a commission for a simple referral, I'm glad to give a referral.

One of the benefits to the person who sells products as an affiliate is that they are not an employee. That means you can work the hours you want, sell the products you want and be your own boss. Another major benefit to you if you want to resell products for other vendors as an affiliate is that you basically expand the breadth of products you can sell from your web overnight and can make more profits from more profit centers!

Making a referral can be as simple as handing out a business card to a contact. It would include a phone number for them to call, or a web site tied to the person handing out the card so that when the contact visits the web site and buys, the person handing out the card gets a referral fee.

Referrals can also be as easy as placing a banner on your web site that is tied to you, and when visitors click on the link and buy from the vendor listed, you earn a commission.

Referrals also happen when people write reviews of products and services, earning commissions when people then ask for more information and subsequently buy the product or service. Referrals can also be earned by giving seminars or presentations in person in web based conference rooms. If done in a web based conference room as outlined later in the book, you can even take the prospect to the purchasing or sign-up page after the presentation and help the prospect complete the transaction, all online!

Whatever tools you use to earn commissions, here is a basic outline of how to make the best of an affiliate based marketing program for you as an individual.

-Find a personal passion.
-Find or create a related product to sell.
-Automate and streamline the sales process.
-Duplicate what you have done, over and over and over.
-Show others how to duplicate what you have done, over and over.

What a concept! You will see more and more companies using the affiliate based marketing program in the future. Vendors realize they could pay millions of dollars in advertising and training of employees for their product or service, or they can pay you and me to refer our friends and business contacts to them.

They know that as long as we've tested their services and products and we are happy with them, we will be happy to give referrals to our friends and associates.

We earn money for producing and the vendor makes money too. At this point, we have a reason to become knowledgeable about the program so we can help others. With that kind of attitude, chances are, someone we know will need the solution the vendor provides. The vendor likes the program because the vendor only pays us when we produce. So everyone wins. Especially when you and I get our marketing tools for free from making just a few referrals!

If you are interested in setting up your own affiliate program to sell your products or services, I can show you specifically how to set up your own affiliate based program in the chapter on affiliate based programs. As well as a few of the top affiliate based programs you might want to join.

Affiliate programs work... I believe they are the marketing tool of the future.

Some of you may be wondering if this is just a fad. NOT! Here is one statistic showing you the future of Affiliate marketing.

According to Jupiter Communications,

"By 2002, 25 percent of the expected $37.5 billion in Internet retail sales, not including autos, will have originated on affiliate sites." -- Nicole Vanderbilt, Jupiter Communications

And that was way back in 2002! Affiliate or referral payments work because money (commissions) motivates! In addition, the Internet and technology like the web based conference rooms make are making it easier every day to share business ideas, products and services, and to get paid for our efforts.

The computer also makes it very easy to track commissions and to make self replicated pages for each product so that your affiliate page looks just like the corporate main page and you have instant credibility.

You can learn about these programs in our seminars:


Here are a few of the topics we will be covering.

Upcoming Seminars:

-Setting up your affiliate based program.
Finding services that pay commissions for anyone who want to:

-Set up their own Internet web site.
-Set up their own Internet based office.
-Set up their own email responder system.
-Set up their own search engine submittals. Plus many, many more business services.

If you'd like to know more about our upcoming seminars on these products and the other products we use to automate our business on the Internet, and how to get your services for free, just send me an e-mail and we'll add you to our mailing list to remind you of upcoming seminars.

Just send e-mail to: jddavin@mynewoffice.com with the subject: seminars

The truly exciting thing is, I have at least 40+ such business services listed throughout this book that will help you market your products or simply save you time.

I've taken the time to research which services work best, to find out if they actually pay on time, and then signed up to be a reseller for each one. That's the referral business plan guide. It does not require that you have a doctorate in computer science, but that you have a high level of expertise in specific area and you are able to provide a solution, by making a qualified, sound referral. Then if you wish, you can even earn money by taking it a step further and offering your time as a consultant to then train the user on how to use the application. But that's for another section of the book.

But, I do hope we can help you now, by referring you to more than one of these programs. For services such as web sites, automated offices, Internet access, computers, computer software, and more.

I truly like making referrals for the service based programs, especially the ones that help people automate or simplify their lives. I just feel better about helping you with these services. These are the tools I use on a regular basis and know inside out, rather than trying to make money by telling you to go buy a bicycle or a microwave from my website. You can buy that anywhere. Commodity type of products do not sell well for me. I imagine that's because I simply like working with new, high tech stuff.

But I digress. Now, if you decide to make referrals yourself, please just remember, test the product, check up on the company to be assured that they offer a quality service or product, and then you can duplicate the process too! Remember, the key is to duplicate you. You do this by setting up an automated system, and show others how to do what you do successfully!

Earn more income when you build a team of people who do what you do!

Some programs will also allow you to tell others about the same agreement you have to earn commissions with the company so that you then you earn a commission based on what they earn as well.

Of course there are additional types of referral or associate based compensation plans and even some MLM compensation plans.

I belong to a program for associates where I am an independent contractor who gets paid (very well thank you very much):) for my own personal sales and for building teams of people who sell the same products and services.

There are many, many ways to build teams, but I want to talk first about WHY you might want to build a team and strive for residual income.


Chapter 17.
How to utilize web conferencing services in your business.


We've already talked about the technology called Web Based Conference rooms and Web Based Meetings in the first few chapters, but here are few new ways to use the rooms.

The web based conferences will allow you to:

-Make live presentations via the Internet (to one person or many).
-Take your audience along with you to any web site on the Internet.
-Talk to your audience live (through a microphone) while making your demonstration.
-Answer additional questions via the text chat mode while you give the demonstration (or you can have an associate do so while you continue with the presentation).
-Record your presentations for your customers, so they can play them over and over and over.
-Record your presentations so you and your team can review them and learn from them.

Here's a quick proposal I created for companies interested in using technology to build income by building teams with technology. Once you have a quick overview of the technology, we'll take our time to truly explain all of the steps and benefits of building your team using technology.

NOTE: I have not included it in this book because some will not be interested in this part of the book. :) Click here to see a sample proposal for using this technology to train and recruit.

Here's one example of a letter I send to prospective clients who want to learn more about how to use web conferencing in their businesses. You will see more than one such example in this book because I want you to see different versions of the letter which all tell the same story, just in a different ways. One of these letters might just have a tip that clicks for you and takes you to the next level in your business. So here they are.

Click here to read the letter here.



The fact is, people really do learn more when they see and hear you do something than if you just tell them how to do it.

As you can see, you can talk to other users (real voice via a microphone and speakers), chat with them via the keyboard or take them to your web site (or any other web site) for demonstrations. And we're talking about more than one person at a time too!

The Talking Communities program is an unlimited computer-to-computer application designed to run on the Microsoft Windows platform that allows people to talk to each other, send text-messages, and see the same website or other presentation on their screens from anywhere in the world. It can be used for private communication or with large groups of participants.

Best of all, it is not necessary for others to buy a license to talk with you.

The program allows anyone with a microphone and speakers to join you in your Communicator Conference Room. Headsets are very inexpensive (less than $10) and most modern computers are equipped for them. But even if someone does not have sound capability, they can still text chat with you and you can place documents and web pages on their screen.

Click here to learn more about this technology.

This technology allows you to maximize the benefits of your skills and experiences.

I want to assure you that what we have discussed is true. You can simplify your life and increase your income in a matter of weeks, not years using this technology and the Affiliate based payment plan. You just need to learn how to use the Internet to train others to duplicate you and what you do! Believe me, if you are good at that you do, there are people out there who want to do what you do.

People who want to make money want to clone you. They want your skills, tools, knowledge and success. You just have to take the time to show them what you do to be you. Of course you can do it over the phone, or in person if they are close to you, but I also recommend using the web based conference rooms so they can see what you are doing. Why? Because people learn by seeing, not hearing. And because you can train more than one person at a time, even if the different people are in different states or countries.

How do you and I know it is true that people learn faster from watching that listening? Well, have you ever heard this saying? I know if I've heard it once, I have heard it a million times. "If I could just be there when you do it once, I'd never forget how to do it."

Or have you heard this old saying? "If there were only two of me, I could get it all done.". Well, now you can show them what you do over the Internet, no matter where they are located, and you can have yourself duplicated once, twice, or ten times in a matter of days or weeks.

Can you imagine how much work and money you can make once you have a full army of you out there making presentations, signing up people and finding more people who want to be you?

With advances in technology on the Internet, now you can easily train others to do what you do without leaving your home because you can actually show them how you do it, while you do it, on the Internet.

"In fact, I believe that some day, the computer will replace the phone, even for sales calls and other uses such as training. We will make our sales pitches from our computers, like we do from the phone today. We will demonstrate products and services live through a website on the Internet, complete with sound and pictures. We will even be able to operate the customer's computer from our computer, so we can take the customer to our web site and show them what we want them to see, do, learn or order." Working and training others via the Internet.

But it will do much more than just let us work from home. We'll also use this software and the Internet to allow others to access our computers to install new software, make repairs to our computer and more. One of the best uses of this technology will be others showing us how to operate our computers. To make more sales or make presentations or whatever needs to be done for the team.

I keep saying this over and over, but the best part of all of this is now it does not matter where you or your clients or prospects are located. The person you want to train could just as easily be across the country as sitting next to you. As long as they have access to the Internet, speakers and a microphone, you can show them what you are doing on your computer just like you were sitting next to them.

Again, the technology is called Web Based Meetings, and the technology will allow you to:

-Make live presentations via the Internet (to one person or many).
-Take your audience along with you to any web site on the Internet.
-Talk to your audience live (through a microphone) while making your demonstration.
-Answer additional questions via the text chat mode while you give the demonstration (or you can have an associate do so while you continue with the presentation).
-Record your presentations for your customers, so they can play them over and over and over.

Understanding the benefits of the 3 way call in business.

Have you ever heard this statement?

"You can tell me how to do something over the phone 100 times and I still might understand it all. But if you can show it to me just once, I'll be able to do it right away, and never forget how to do it!" Well, they may forget, but the point is this. It is true that you learn much, much faster if you can see what the person is trying to teach you. This is very true in sales as well.

Three way conference calls are one of the very best selling tools used by affiliate programs for three reasons in this basic scenario: You are new to a business, and you have a prospective customer who wants to know more about your product. What do you do? Give a presentation and lose the sale? NOT!

Your best option is to start out by having the prospect pre-qualify themselves using your e-mail responders as we have discussed. Then you make a follow up call to the prospect with (your sponsor or upline) the person who brought you into the company.

Here is the way you should proceed, using the 3 way call to make a presentation, sign up this new prospect, and learn about the program yourself while doing so, and why!

The technology:

The standard telephone with the option of 3 way calling added.

The players

1. The expert
2. The New Associate
3. The Prospect

The prospect is the person who gets invited to the call with the Expert and the New Associate, on the phone, all at the same time. The goal is to have the "Expert" give a presentation over the phone to the prospect to explain the benefits and the opportunity with the product(s) and the company respectively, and to then help them sign up for the services or program.

The New Associate is the person who has just joined the company as a salesperson or recruiter or both, and has not had time to learn all there is to know about the business yet.

The "Expert" is the person who has been in the business for quite some time or at least knows the program and the benefits very well and has a vested interest in the success of the new associate, so he is happy to make the presentation (he gets paid bonuses for sales and recruiting success by the New Associate .)

So, the first step is for you to introduce your upline to your prospect, building him up as the "Expert" in the industry. Be sure to tell the prospect how lucky you both are that the "Expert" is able to visit with him or her. Next bring up the web site for your new product or service. Then have your sponsor, the "Expert" take you through a complete presentation of the product or service. And the business opportunity if you have one and if the timing is right. Be sure to let the sponsor mute the microphone of the prospect at least initially so your sponsor can make a complete presentation, then open up the microphone (or microphones) of the prospect or prospects for questions once the presentation is over.

You will find that this works because:

1. Your sponsor is the expert and it builds credibility for your cause. He has been in the program longer, knows more about it and probably will make a better presentation than you, at least for now.

2. You learn from your upline how to make a good presentation while you listen to his presentation.

3. You have a higher closure rate because he is better at making presentations because he has made more presentations.

4. You are earning while learning.

The 3 way call on the Internet - expanding your geographic reach, increasing effectiveness while reducing your costs! And another example of how technology improves business tools.

Let's take this one step further to truly utilize the power of the Internet.

The 3 way call on the Internet will expand your geographic reach, increase effectiveness while reducing your costs!

I expand on this concept in this proposal, but in the example above, even if you don't know everything about the business because you are new to the business, you've still just make a professional presentation and learned about the product or service yourself. Best of all, you earned a commission if the person bought the product or service or joined your team.

But more importantly, imagine if you gave that presentation in a conference room via the Internet, where you had zero costs for long distance calls or traveling, could work with anyone in the world who had access to the Internet, and you could show them pictures of your product while you talked to them about the benefits of your product, and then could take them to your web site sign up or purchase page.

This concept is relatively new, but this new buzzword and business solution is quickly changing the way many successful MLM companies and Internet marketers do business. It's called VOICE OVER INTERNET PROTOCOL (VOIP). But don' worry about all of the fancy terminology. Just worry about how long you've NOT been using it that is helping the competition get ahead of you!

If you've read and heard about the many benefits of the new web based conference room, perhaps now is the time to explore having your own web based conference room to for sales or to meet, recruit, train and motivate a team of associates.

Here's how it works.

The technology:

The standard web conferencing room.

The players

1. The expert
2. The New Associate
3. The Prospect

I believe the biggest use for this program will be for business uses, such as sales and training and particularly the affiliate and Internet marketing people. Of which I am both. In fact, I have been working with a company called Pre Paid Legal services to bring this technology to the corporate level.

Using this technology for 3 way calls and training is like a standard 3 way call on steroids! Of course it's good for you when you're the new associate, but can you imagine how much time and money this will save you to train your team when you are the "Expert?". And how much more money you will make with this technology?

Can you imagine, as the expert, being able to give a presentation with your team to many people at one time, and being able to show pictures and power point presentations to anyone in the world who has an Internet ready pc? That's what you can do with this technology.

Sample articles and letters that explain the 3 way call using web conference rooms.

Here are three different explanations of how this concept works, and how to implement them in your businesses. Please feel free to read all three.

1. An article explaining how the 3 way call works.

2. A sample letter to send anyone wanting to know how 3 way conference calls work.

3. A proposal to that I could send out to a company who wants to implement 3 way conference calls into their business.

Just remember, a 3 way call in a web conference room can include more than once prospect in the conference room. The fact is, there could be 5,10,100 or 500 prospects in the room listening to the presentation. It's just as easy to make the presentation to 500 people as it is 1 person. But the results in sales will probably be much higher!

It can also be recorded and send out as an ad for the company or service, like this! Here is an example of a live business opportunity seminar that is recorded. http://www.talking-manuals.com/123.htm

All in all, the potential for this technology to meet, recruit, train and educate your new sales force is like none you have ever used before. Never before have we had such a powerful tool as web conferencing... to easily meet, recruit, train and motivate a professional sales team for our respective companies. It's like having an unfair advantage!

As we said at the beginning of the book, "Luckily for you, attaining your business goals will be easier for you now than at any other time in history. Again, simply because you are lucky enough to have access to the most powerful tools ever invented to organize, automate, simplify and grow any business."

So it's your turn to do it. Just do it!


_______________________________________


Summary:

A summary of what we've covered and how to measure your success.


Now, we just closed our book with a chapter on how to build residual income with affiliate based programs and building a team using technology, but I assure you, even if you have no plans to work on any affiliate based program, that's fine. You can still apply 90% of the things I've shown you in this book to almost any business.

That said, I encourage you to read this summary of the book and a bit of motivational insights on what it's like to have the blood of an entrepreneur flowing through your veins and how to work through that fact with yourself and your family while you're just getting started and learning.

It is one of the more fun sections of the book and it will help you relax just a bit after that powerful closing chapter.

Here we go.

Well, we've showed you how to automate many of the functions of your business, how to build a team and even how to earn while you learn. Now let's talk again about really deciding what it is you want to do for your business and how to make sure you achieve all your goals. And that you achieve them sooner than later.

Focus, and review your checklists of things to do each and every day.

Now that you have everyone else working for you and making money for you, let us turn back to what you need to be doing to maintain this goal. Then we will move on to how to judge if you're successful, using a few simple checklists we have created!

You'll find many of these links from this page.. http://www.mynewoffice.com/members_about.htm

As we know, there are certain things you must do on a regular basis to plan and build your success. I like to break them down into 2 categories. What I call active items, and what call maintenance items. Both are important and deserve equal attention from you.

Active items

Active items are the things that you actively do during the day. These items can be planned tasks or they can be tasks that come up as emergencies. But either way, they are things that must be done in an orderly fashion. Things like running ads the papers or attending networking events to build business business to paying the bills to making sales calls.

Taking a sales call from an unexpected customer can be an example of a task you must complete whether it was planned or not, yet it is still an active item. Active items can even include family related tasks like picking up the kids after soccer practice.

In any case, you need a day timer to organize and plan these items. Because I am a computer fan (not a computer geek), I would choose to have my to do list on my computer. And most importantly, be able to access it from anywhere, anytime that I have access to the Internet.

But we've already covered how to do that here, so we'll move on to the maintenance items, which are not always as fun, but can many times be more important.

Maintenance items.

Maintenance items are those that keep you from nasty surprises and failure. An example of a nasty surprise is when your hard drive crashes and you lose your customer list and your accounts receivable list (who owes you money and how much).

To avoid these types of situations, you should create a calendar that lists all of the maintenance (preventative) tasks and keep it close at hand at all times. Then start every day looking at your yearly calendar each day for the schedule of things you need to do.

If you do this, at the end of the year, you'll be able to look back at your progress in your business and know that you moved ahead because you did make a back up of your hard drive regularly. Or at least your most important information such as passwords and accounting information.

Why is this so important? Well, your accounts payable is not as important to track because your vendors certainly will send you a statement, but people who owe you money have a way of forgetting about owing you money. Perhaps that is why some 70% of businesses that lose their data go out of business.

Does that catch your attention? Good. Now you see the importantance of the maintenance items.

My main point here is "Don't be one of the people that fail to plan and do maintenance of their businesses each and every day, and fall flat on their faces just as they were starting to make a good income!" Of course you need a business plan, and to work the plan. But as important as whether you work the business plan is whether you have the tools and automation to allow you to really reach your full potential.

Click here for a few of our forms that track your backups and other things you need to do on a regular basis. Some of these things need to be done on a daily, weekly, monthly or quarterly basis, and include things like paying your rent, sales taxes, employee taxes and so forth.

Again, either pick up a calendar or day timer at your local office supply store, or set up these recurring events on your calendar in your web site. It does not matter which way you go about it, as long as you get it done!

Set up a system to track your success....

One of the best ways to assure your motivation and success is to plan and track your success regularly! As I've said before, most people do not plain to fail, they simply fail to plan. If you don't have solid plans and goals, how will you know when you reach them? Or at least what progress you are making, or not making?

I can provide a basic outline for the steps to take for business success that will provide you with a basic game plan, but you will also want to create a template for tracking sales and profits, and additional forms for measuring other important gauges of success. Including such items as time with family, friends, church and what you give back to the community and the world.

What do we mean by that? Well, let me explain. I'm sure that we've all heard that saying "The person with the most toys in the end wins." And of course the, "Nobody has ever heard of anyone on their deathbed who said 'I wish I had made more money or spent more time at the office!'".

What we usually hear is "I wish I had spent more time with my friends and family, and even that they wish they had gotten to know God better." In my humble opinion, those are the levels of success that are important. We all should ask ourselves, how many people did I help along the way on this short trip we call life, and be satisfied with the answer.

I truly believe being self employed allows people the maximum time and resources to help others.

(Summary of why you want to be self employed and how to motivate yourself to be disciplined to be automated and duplicate yourself!).

We've covered many services and goals in this book, and I hope you feel excited about the opportunities before you! I realize some of you may feel a bit overwhelmed with the challenges we have laid out here to automate and simplify (and enjoy) your life with the help of technology.

But what I say to that is: Try to remember that life is a series of challenges, and how we approach these challenges many times determines our level of success.

I challenge you to take these challenges in stride and keep the finish line in sight as your end goal at all times.

If you've decided to follow our outline and make it happen, the absolute best thing you can do to achieve success is to stop right now, and take the time to write down your goals and place them where you see them every day. Post your goals where you will see them when you wake up, and when you go to bed. Make a copy and put it in your to do list, in your car and in your pocket.

Join us for our seminars and discussions!


Whatever you have to do to get and stay motivated, you do it. If it means joining us every day for motivation in our discussion area, you do it. Make the time, plan in advance and be there. We'll give you examples of how to be successful and get you started, then you follow through. It's that simple.

Talking about motivation, part of my motivation for being self employed has always been I don't want the "9:00 to 5:00 routine," "The boss is in my face again", "I can't make enough money at this," and "I just don't have time for my family," hassle. If you have the same concerns, I have two things to say to you.

First of all, you can tell I've been there, done that, and understand it, with one difference. I've been the boss and the employee. I see both sides.

After being on both sides of the fence so to speak, I know both positions can be difficult. If you're employed, taking instructions from someone else all day is hard, and working your tail off without a guarantee of a share of the profits is hard.

But being the employer with all the responsibilities and risks is not always easy either. It's no fun to take all the risks and cover the bases when someone is sick or just does not show up for work.

The solution? I don't know about you, but I want to be in the middle. I want to be a self-employed, Internet entrepreneur! I want my cake and to eat it too.

How about you? Do you believe more and bigger is better?

Do you still think you want to be self employed and employ a lot of people? If so, think about this if you will.

Perhaps you're thinking you want to have the prestige of having a lot of employees. Or you think that having a lot of employees will allow you to never work again. If so, I would ask you to talk to others in that position and ask if they are ever truly free.

Don't believe it? Find some of these business owners and ask them if they are ever truly free from responsibility or worry, even when they do have employees to cover the day to day tasks of running a business for them. I think not. Many of these people still work unbearable hours for the money they earn. They are on call when employees are sick or quit, and never ever fully get away from the stress of the responsibilities of business and employees.

Not unless they work in an Internet based business, work on building a team of resellers under them, or work for residual income. The fact is, the Internet based business is the only situation where you can work by yourself, when you want, how you want, if you are truly organized and automated.

That is why the Internet offers you an opportunity that has never been available before, period. There is a pot of gold at the end of the rainbow on the Internet. You can work your own hours and still build residual income that gives you freedom to have a flexible schedule and to do more than just work.

And I do encourage you to "GO FOR IT" with caution and with a few provisions. Start by making sure that you and your loved ones understand what you may have to sacrifice to make it being self-employed on the Internet.

Sure, there are many, many people who make a lot of money on the Internet, but there also are many pitfalls and a huge learning curve to making money on the Internet. Like any other business, you still need to a map or a plan to find that pot of gold before you go running off full speed ahead, hiring a lot of employees and spending a lot of money.

It just might be that no matter how good the latest, greatest business plan sounds, you might not have picked the right business for you, or that you just might not be good at business, period. What we're trying to say here is just go SLOW, and don't quit your day job until you have had some success.

Honestly, bankruptcies and divorces too often accompany new business ventures. Make sure YOU and your family understands the stresses of being in business for yourself, and make sure you have enough money in savings to cover your bases for at least six months before you start on your new business. This is a minimum, especially if you hope to quit your daytime job.

In my case, when I let my employees go and closed my retail computer store after 20 years to work full time on the Internet, my wife and I agreed that I would swallow my pride and work part time at another job until the new business took off. I pulled a Kurt Warner so to speak and did a job I did not want to do until I made it on the Internet.

Examples of others who have made it big, but had to be humble along the way...

From what I've read, a gentleman named Kurt Warner had to work a part time job at night stocking shelves in a town 30 miles from where I grew up (Iowa City, IA and Cedar Rapids, IA) until he made it too. As you may know, he "made it" in football as the quarterback of the World Champion NFL St. Louis Rams and MVP!

So when people say we ALL have to do "A bit of what we don't want to do" to get where we want to be, it may be true for you too. There are examples of this everywhere. But you should not be discouraged about it, no matter what you have to do for the short term. Just find an example of success and use it to motivate you. You can even try to emulate their game plan and success if they are in the same industry. But chances are they will be in a different industry, as in my case with Kurt Warner, and that's ok too.

For example, Kurt Warner happens to attend to my church (St. Louis Family Church here in Chesterfield, MO), and even though I have only met and talked to him a few times, I use his story as motivation for my situation. Not because I am a huge football fan (I've probably watched 5 games in full in the last 20 years) but because I very much appreciate his integrity and how he worked nights at a Grocery store only 23 miles from my home town of Iowa City, Iowa until he made it.

He also was humble about it, and I even read that he was happy to earn $7.00 per hour stocking shelves because it allowed him to keep going after his football career and to finally realize his dream. Supposedly, he even had coworkers laugh at him when he told them he would be a quarterback in the NFL. Yet there he is. That's motivation for me, how about you? If he can come back and make it big, why can't we?

But back to the topic of my wife. At the beginning, I think she would rather have had me have regular 40 hour per week job. The steady grind but the reliable income. But I think she realizes it's just hard for me not to be working in a sales related business. It is part of who I am. I am an entrepreneur, and I cannot get away from that. I have tried. It has not worked. I honestly believe, if you're an entrepreneur, it's in your blood to work hard, take risks and dream about financial freedom.

My wife will tell you that I am usually up late at night, continually thinking about how to better my business plan or create a new chapter for my book, or even a new book! That's because I like thinking about these ideas, and I know what I want and I am willing to work hard to get what I want, which is freedom to do what I want, when I want, with who I want! Most important to me is that writing books and marketing on the Internet brings me freedom to spend time and money with the people I enjoy that a 40 hour job never would provide.

Some people want to use the Internet to earn a bit of extra income to get out of debt, pay for a new car or to pay for a child's college, etc, but I think of it as a lifestyle. I strive to build residual income, so my wife and I can have a different lifestyle! A lifestyle that my wife and I can enjoy that you cannot have working a 40-60 hour workweek for someone else. We have a 5-year old daughter and I want my wife to be able to stay at home with her. And to have the flexibility to go out of state to visit family and take vacations year round, even if we have to work some while we're on vacation.

You decide what is important to you and see if fits being self employed. If you do feel it is for you, you must make the decision to just go for it. Then never look back. Try to find something you enjoy doing because then it's like getting paid to work on your hobby!

For example, I am lucky enough to get paid to share my computing experiences and knowledge with others. Not only am I lucky enough to make money for myself, but I also get to help others make money on the Internet too.

It gives me great joy to share what I've learned about computers and the Internet over the past 20 years. It is my passion for two reasons. First of all, because I love working with computers. But also because I believe in the saying "That to whom much is given much is expected," and I want to help others. Anyone who is lucky enough to live in the United States of Iowa is one for "Whom much is given.".

So not only do I want to donate time and money for projects that are close to my heart, or that I enjoy, but I also strive to make a lot of money because I can do good for the people around me with money. I do believe in tithing a portion of my income to help others. It's only 10% of my income, and I want to be expected to give that much, or more!

I want to expect to give much to others, especially my church. It's something to look forward too, not run away from. I also believe God gives to those who give, and he gives abundantly. Not only in matters of money, but in all things.

Now, what is your passion? Find it and you're half way home.

I have given you an example of what I want out of life, now you write down what you want. See how closely it matches up with making money on the Internet and the lifestyle we've outlined here. Then make a plan and stick to it. The final word is that you can make a living on the Internet, but you have to have a plan and you have to work the plan.

Just think about this. You are following the Internet pioneers who have just recently come before you, so learn from them! Actually, you are a pioneer too! You have a chance to make contacts and money in ways nobody else has done before.

I suggest you find the successful Internet marketers, learn everything you can from them, duplicate them utilizing whatever tools and processes they use that will work in your business. Just make it happen.

That's how I did it. Most of the ideas in this book come from 20 + years of working with computers, reading books related to making money with computers and talking to people with the same interests. Paying attention particularly to the people who are really good at what they do. Why learn from someone who does not really know what they are doing or are not making money, right? Right.

That's my motto. If you're interested in making money on the Internet, find the people who are making money, do whatever it takes to meet them and learn from them. If nothing else, buy their books and motivational tapes. Just make contact with them when you can and learn from them however you can. The fact is, people who surround themselves with successful people usually are either already successful or become successful.

Decide what you want, right now.

Now it is time to just ask yourself "Am I willing willing to do what it takes to be successful?" Then go back to the start of this chapter and look at your priorities. See if they have changed any after reading this book.

If so, update them. Actually, you want to to evaluate and update your goals each and every day to keep you on the right track to success.

Take that first step here.

If you want to listen to a presentation about the business startup guide we've discussed throughout the book, click below.

http://talking-businesses.com/intro_mynewoffice_2005.htm

In closing, I wish you good luck and I thank you for considering me to be one of those knowledgeable and successful people, and reading my book. I've done my best to share with you a few of the most important concepts I have learned in the past 20 years about computers and the Internet, and you can be assured I plan to continue to update the books with new ideas and tips as we go.

I also hope to keep in touch with you and enjoy your success. Many of you I will meet in person, but I also hope to see you in our discussion (forum) section where we can discuss these concepts and new technology further.

Until then, go set up your new Internet office, and happy computing to you!

My best business ideas to you,

John Davin
Business Coach



PS: Don't forget.. Go back and get your goals started. Take the challenge!

This is the end of the book.

As you know, I've turned my computer and the Internet into my new office, and I hope you are ready to explore ways to implement what I've learned of the Internet into your life and business. If you would like to order the rest of the series, click here. We'll be covering all about web sites in the next book, so let's get started!

PS: Just remember that this book is one of the many of the series of books by MyNewOffice.com.

If you'd like help buying a new computer, setting it up, creating a web site, marketing your website, or you're just plain interested in making money on the Internet, be sure to visit our main web site at http://www.mynewoffice.com and order the books and services of interest to you. We'd be happy to share everything we've learned with you!

About John Davin

John Davin is a self employed computer consultant for over 20+ years. At the time of this edit, he has written at 8 books for the computing industry.

MyNewOffice.com is his personal website that offers Internet resources for small businesses, from startup advice to low cost Internet Marketing and a variety of business services. Mynewoffice.com is mainly targeted at small businesses and Internet marketers looking for new, cost effective ways to market their products and services.

Mr. Davin enjoys helping computer users make the most of their computing experiences, and is available for speaking engagements for your group or club.

He is based out of Wildwood, MO with his wife Michelle and Daughter Alyssa.

You can contact John at jddavin@mynewoffice.com or visit him at his website for his new office, http://www.MyNewOffice.com

Click here for more books by John Davin.

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For information, contact John E. Davin, jddavin@mynewoffice.com


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Notes:





























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